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By
Robert Farago on October 20, 2003
Earlier this year, Ford was preparing to launch its revised F-150 pickup truck. The Boys from the Blue Oval knew all-too-well that their empires fortunes rested on their new truck's brawny shoulders. They also knew that Nissan's new Titan– the first Japanese product to crash America's full-size pick-up party– was set for release around the same time. So, pre-launch, Ford gave out phony towing numbers.
That's right; Ford deliberately leaked an incorrect maximum towing capacity of 9500lbs. The idea: trick Nissan's product engineers into competing against the fake number. Then, surprise! Reveal that the new F-150 can actually tow 9900lbs.! It worked. The F-150 out-pulls the Titan by 400lbs. Ford sandbagged Nissan.
By
Robert Farago on October 16, 2003
There are two sides to every driver: Dr. Jekyll and Mr. Hyde. Dr. Jekyll is the courteous, law-abiding motorist beloved of governmental agencies. He drives slowly and sensibly, follows the Highway Code with religious zeal and simply shakes his head when someone cuts him up. Mr. Hyde is a hooligan and a speed freak. His only concern with the law is not getting caught. His only concern with fellow road users is blasting past them.
The Audi A4 Cabriolet is Dr. J's ride. One glance at its surgically sharp creases and fat-free curves and you know this top-down two door was designed for physicians. The shape is so clean you have to scrub-up just to look at it. In a world where Mercedes Benz has more classes than a pre-med program, BMW's are listed under "ubiquitous" in the dictionary and Jags are for geriatrics, the sexy but smart A4 Cab is the ideal, understated image projector for a status-conscious MD.
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