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I'm always amazed at how easily automotive PR folk slip into jargon-laden sound bites. I guess when your work involves something that doesn't appear on civilian radar– "my wife works with tires"– rattling off cool stats and technical terms to a pistonhead journalist must be the default option. Still, I consider it my responsibility to try to get these technological flackmeisters to connect with their product, and us, on a more emotional level. Of course, that only works if they do. Dunlop's Janice Consolacion does.
4 Comments on “Dunlop: Art or Science?...”
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Greetings all….
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Thanks!
JC does what?! Connect with the product and us on a more emotional level? Are you kidding. There was next to nothing of substance that came out of her suck. Props for cutting her down early on with her PR-speak, but she seems only able to speak that language. Where was the science (or the art, for that matter)?
Hey, admitting you have a problem is the first step to… recognizing you have a problem.
Well, not to be a rube but I’ve always been a Pirelli man for the go-fast months- that being said Pirelli’s calendars sure connect to me on a whole lotta levels that I’m not hearing from the Dunlop PR flak.