The hybrid hype has finally reached Detroit. This fall, the gi-normous GMT900-based GMC Yukon (a.k.a. the Chevrolet Tahoe) will offer optional dual-mode hybrid engine technology. Next year, Chrysler will follow suit with a hybrid Durango/Aspen. Both automakers promise 25 percent better mileage on the highway. Chrysler is claiming a 40 percent increase in the city. GM promises a 25 percent urban gain. Happy days are here again! You’ll soon be able to have your SUV and afford to drive it too! And cool the planet! Or, you know, not.
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Six months ago, this website published its Ten Worst Automobiles Today (TWAT) awards. While the resulting publicity pretty much killed our access to press cars, it had to be said. As we ready ourselves for readers' '07 TWAT nominations and the eventual awards dinner (yes, you're invited), let's see how last year's "winners" have fared since TTAC named and shamed the Ten Worst Automobiles Today.
Sometime between the sale of the first Model T and now, the automobile business has come to represent all that is wrong with sales, marketing and advertising. According to the surveys that track respect for professions, automobile salesmen are bottom feeders, swimming just above the mud with politicians and marketing folk. Do new and used-car dealers deserve such scorn? Absolutely. The truth about car dealers lies far closer to the stereotype than what they’d like you to believe.
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