It’s easy to get caught up in Inside Baseball speculation about the future of international automotive imports. Will a Chinese-made subcompact take the Western world by storm, or will Renault’s Integrated Manufacturing System (RIMS) venture in India eventually sate the industrialized world’s insatiable appetite for small, cheap, frugal cars? Meanwhile, we hear little or nothing about traffic flowing the other way: the millions of used cars flooding into the third world from developed nations. The dirty truth about this trade is just that: the vast majority of these cars are pollution-spewing death traps.
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Chevrolet’s Aveo has the makings of comic gold. It’s the cheapest car sold in America. It’s from GM, ever the stooge to straight men Honda and Toyota. And get this: despite being the first vehicle to feature in Chevy’s ubiquitous “An American Revolution” campaign, the Aveo is built in… wait for it… Bupyong, South Korea. Ba-dum ching!
I have a conflict-avoidant personality. I never lose my temper and I hardly ever engage in verbal jousting (never mind confrontational conversation). That’s why I wander around new car lots on Sundays. The dealership is closed, locked and silent; I can browse in pleasant solitude. Otherwise, conflict is inevitable. I can count on my fingers the number of times in my life that I got so angry my legs started shaking. Half of those instances occurred in car dealerships and that ain’t right.
So Ford runs an ad campaign pitting an all wheel-drive Fusion against a front wheel-drive Toyota Camry and Honda Accord. An invited group of customers scores the Fusion tops in styling, handling, performance and “fun to drive.” Emboldened by Ford’s “dare to compare” strategy, Saturn decides to launch a “Side-by-Side-by-Side Test Drive.” Dealers are instructed to offer customers some seat time in the Aura, Camry and Accord. It’s gutsy! It’s feisty! It’s ridiculous.
Milan is the fashion capital of Italy. Step off the tourist trail and it’s a combination of industrial parks and urban sprawl with only slightly more charm than Trenton, New Jersey. Still, you have got to give Ford’s beleaguered near-luxury division credit for naming their hecho-en-Mexico Fusion derivative after the home of Alfa Romeo, rather than resorting to the alphanumerics afflicting Lincoln’s take on the same model. But the question remains: is Mercury’s glammed-up Fusion a credible fashionista or an industrial waste?
The Toyota Prius hybrid has been the high-mileage low-emissions darling of the chattering classes and their Hollywood pals for some time. Now, suddenly, sales have shot up, and it seems that the Prius is about to become a mainstream motor. While the little eco-warrior that could still doesn't account for a significant fraction of Ford F-150 sales, the question remains: is the Prius' recent sales surge a fluke?
In 1993, Toyota began developing a radical gas-electric hybrid vehicle called the Prius. With gasoline at historic lows, internal company documents gave the concept a five percent chance of commercial success. In May 2007, the Prius was America's sixth best selling passenger car, with 24k units. Toyota also just passed the one-million-hybrids-sold milestone. Toyota deserves a raspberry for the worst internal forecasting ever, and an award for one of the most successful new-car launches in automotive history.
The “tumblehome” is the narrowing of a car’s profile from its beltline to its roof. This design trick creates a sleek, visually trim appearance without losing interior space. The tumblehome was once a hallmark of American automotive design, gracing evocative machines like the Plymouth Barracuda, Buick Riviera and Ford Thunderbird. In today’s Minivan-esque sedans and family-truckster CUVs, it’s hopelessly out of fashion. Now that Ford’s axing the Lincoln Town Car, it time to ask: should Detroit let this proud, once popular design tradition go quietly into that long good night?
Buying my first new car was a lot like losing my virginity: it was unplanned, impulsive and quick. Even though it didn’t turn out exactly as I might have expected, I certainly don’t regret it; it was an inevitable rite of passage. There has to be a first time. At least the glow of satisfaction lasted longer (with the car).
The political right likes to claim that the mainstream press has a liberal bias. These self-appointed media watchdogs see a cadre of left-leaning fascists looking to manipulate popular opinion, to infringe on individual freedom by stripping law-abiding citizens of their God given right to own guns, smoke, pray in public, eat supersized fatty foods and drive gas-guzzling CO2–belching behemoths. In truth, the American press isn’t red, blue, pink or green. It’s yellow.
What does ten thousand US dollars buy an automobilist these days? How about ceramic brakes for your Porsche 911 and a bit of pocket change. Or a more-or-less acceptable used car. If you want a new set of wheels, ten large buys you a generic-Asian small car with wooden-feeling controls, a depressing interior, lousy ride, asthmatic engine and poor dynamics. No image, no resale, no fun. You might as well take the bus. Alternatively, if you live in Europe, you could buy a Toyota Aygo. But should you?
Last year, the Ford Motor Co. lost $12.7b. The company is carrying $188b in debt. Its bonds are non-investment grade. It’s got to the point where less than one in ten American analysts recommends the former blue chip stock. In fact, by any measure of financial health, Ford is knocking on death’s door. So why did Alan R. Mulally leave Boeing to heal The Blue Oval– aside from the $45m plus transferred into his bank account? Mulally is an engineer, a man who can’t resist taking something apart and trying to put it back together better. Or, if you prefer, Humpty Dumpty.
On Tuesday, Detroit's top execs made another pilgrimage to Washington, D.C. The Detroit News reported that the troubled troika all arrived at Capitol Hill in fuel-efficient vehicles as a "symbolic gesture." Mulally belted across the Beltway in a Ford Escape hybrid. Wagoner wheeled up in a hybrid Saturn Aura. And LaSorda made the scene in a flex-fuel Town & Country minivan. Of course, none of these vehicles are their makers' most frugal cars. However, we can't have America's automotive aristocrats getting off their avgas-sucking private corporate jets and jumping into a run-of-the-mill Aveo, Focus or Caliber, now can we?
Last month, I field tested a new methodology for analyzing the American car market. Reader feedback on TTAC’s month-by-month sales charts of “key” U.S. models was overwhelmingly positive. Your most excellent comments and insightful methodological suggestions were noted, logged and, where possible, incorporated. OK, so, May car sales were the highest so far this calendar year. Without further ado, here’s how our 19 models floated within this rising tide.
Back in the day, BMW didn’t exactly pander to its customers. We build, you buy. Life is life. As BMW’s fortunes and model lines expanded, options appeared. But the German carmaker never quite outgrew its arrogance stubborn streak. You want a 7-Series without iDrive? Not possible. Don’t like run-flats on your 3-Series? Go and buy what tires you like. Use the word “vagina” in a review? No press cars for you Schätze. Thankfully, you can circumvent the iDrive in the new 535i and run flats are now optional. Is this the harbinger of a kindler, gentler 5-Series?
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