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The Truth About Cars has been telling the truth about cars since 2002. Ford was the first mainstream manufacturer to realize the potency of our brand, snapping-up www.thetruthabouttrucks.com to sell their highest margin vehicles. Now Audi's at it, launching a whole "TRUTH IN ENGINEERING" shtick to accompany their new driver experience program. According to our German admirers' website, the truth is fast ("The truth leaves others behind") and it's headed your way ("Discover the Truth in a city near you"). We're nervously expectant on this new tagline; will it replace Ingolstadt's previous, catchy boast: Vorsprung durch Technik (Leadership Through Engineering)? Oh, and by the way, what the Hell does TRUTH IN ENGINEERING actually mean?
8 Comments on “Audi Steals The Truth!...”
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Well, I don’t know if it’ll damage your brand or not, but for right now maybe you could bask in the flattery.
I’d worry more about the way “Truth” (note capital “T”) has been co-opted by modern church youth groups.
Even that oughtn’t hurt you.
“Truth in Engineering” is somewhat redundant and largely stupid. If they’re honest, they’ll just say “Our cars are front-heavy but still work OK.”
Auto Manufacturers are becoming more product oriented in their operations and advertising thanks to sites like TTAC. The days of Marketing hucksterism (“Per(De?)ception is reality” crap) is wanning. GM “fired” Tiger Woods as their Buick Enclave spokesman so to place more focus on the product. Ford should hang on to Jill Wagner though…She is an engineering marvel.
Seems RF is leading the revolution with the “Truth”…A sort of Ron Paul of the auto industry bloggers.
If Audi were honest they would say “Our cars are front-heavy but we are working on that” That would be an Engineers motto/truth.
“Our cars are front-heavy but still work OK.”
Straight out of “Crazy People” – I think it would work!
the truth about engineering? that’s easy.
“We did the best we could with the time we had and the money we were given. Hope this car meets your needs. good luck!”
Truth in engineering? How about “we couldn’t pass that test so we changed the requirement”
TT?
Trust me. LOL.
One thing is to read for fun, another to put money on the table.
“Our cars are front-heavy but still work OK.”
Best description of Audi… Ever!
Crazy People… Love that movie!
The really funny part is that Audi’s products are generally well focused. The company consistently produces well balanced vehicles that are dominant in few individual categories, but overall work very well.
Their ad campaigns, on the other hand, seem oblivious to the car they are trying to sell. Either that or they think consumers for some reason wouldn’t want some of the best balanced cars on the market. Very, very weird.