By on July 14, 2007

b9front2.jpgA commentator (whose comment was removed for violating our no-flame posting policy) took violent exception to the Tribeca review’s three paragraph dalliance upon its, uh, "questionable" exterior design; specifically the model’s new front end. Vindication comes via a study by CNW Marketing Research of Brandon, Oregon, which concludes that 70 percent of drivers judge their vehicles primarily by the headlights and grilles. OK, they only interviewed 40 subjects. Still, CanWest scribe Peter Ketner offers an excellent piece of parsing, riffing on the study’s conclusion that pistonheads have a tough time remembering human faces. So now you know. 

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6 Comments on “Do You Recognize This Face?...”


  • avatar

    Very interesting about the car and face recognition by car nuts and car novices. Explains–I hope–why I have trouble recognizing people after, say, meeting them at a party.

    Interestingly, I had a girlfriend who was not at all a car nut, who wouldn’t have had anything to do with cars were it not for me, and who always saw faces in the front ends of the classic car photos I’d take. She would comment on their personalities.

  • avatar
    Alex Dykes

    I agree with this study, if the car is not attractive from the front, I dont look much further.

  • avatar

    http://eichhorns.com/pics/X-Maser-AV/maser-face.jpg

  • avatar
    NICKNICK

    Yeah, I can see that…
    Probably explains why I hate the look of almost every car made today–if the headlights aren’t droopy, they’re huge and ridiculous.

  • avatar
    greenb1ood

    With the low-slung stance, big ‘snout’, and wide shoulders I’ve always thought that the front clip of my car resembled a bulldog.

    But that’s cool because I’d rather think of my car more animalistic than human…I’d never own a Neon.

  • avatar
    dgduris

    That’s no bowling ball!

    That’s my wife!

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