Mike Delahanty, senior manager of Dodge Motorsports, has assured NASCAR fans that the manufacturer won't pull their sponsorship from the ten race cars wearing Dodge Charger/Avenger decals. Delahanty seems confident that Cerberus will continue supporting the program, citing two NASCAR contracts that "went through the Cerberus review unscathed — no questions." He feels "we had a long-term commitment to the sport that was approved and a long-term commitment to one of our key teams that was approved. That gave us a message very early that going forward we weren't going to have to worry how to run our business." However, these statements were made before Monday's announcement stabbing Tom Lasorda in the back naming Robert Nardelli as CEO. Now that Toyota's in NASCAR, Delahanty and the two Dodge racing teams may want to give Hyundai or Honda a ring.
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Oh, they’re probably in for next season, as there are contracts to fulfill, but after that, it’s over.
Does anyone in Detroit really think NECK-CAR helps sales? The only thing remotely related to the manufacturers is the engines, and those are merely designs built by specialized shops.
They don’t get any technology improvements from NASCAR, unless they’re about to start building carbureted V-8’s again.
It’s a complete waste of money.
Not only does Nascar use antiquated technology, it is now a spec series. The three major players in Nascar are now closing in on bankruptcy and can’t give most of their product offerings away.
Take that and compare it to the participants in Formula 1, where technology is embraced – Honda, Toyota, Ferari, Renault (and Nissan by ties to Renault), BMW, and Mercedes (through McLaren).
Toyota entered Nascar to help keep a further foothold and push GM, Ford, and Dodge right on out of business. The sad thing is Nascar may end up like the IRL and Champ car with one engine supplier. I suppose they should at this point just call it IROC and be done with it since there is no innovation there at all.
Actually I think a Chrysler label will continue to show up on a car or two in NASCAR, but since the new owners, as shown by their recent CEO appointment, have no interest in actually continuing to manufacture automobiles, it will be something like the Home Depot/Tony Stewart car. Is this the definition of ironic?
The fact that they are staying in even one year gives me even more reason to think Chryslerberus is on its way to oblivion. Smarter heads would have ixnayed NASCAR the first day.
The more I hear about the guys in charge at Chrysler, the more I think they are simply bagmen there to plunder whats left of it dry. I’m sure they will all enjoy all the kickbacks from the NASCAER franchise.
The folks that run Chrysler today, are in the buisness of making money,period.Mr Home Depot has been given that mandate.If NASCAR can sell cars,Chrysler will keep em. If Mr Home Depot can sell cars, and make profit he is there for a while.
If Chrysler don’t make money/profits in the near [2 or 3 yrs] future
they will drop NASCAR and Mr H.D.and probably wind down Chrysler.Cause thats what they do,they make money not cars or trucks.
NASCAR has issues and challenges all by itself, its surprising that any of the domestic manufacturers are still participating in a racing series that is completely detached from the product that is sold to consumers.