By on August 28, 2007

48buick02-or.jpgInterest-free loans haven't helped. Incentives up to $4K haven't helped. Maybe bribing the dealers will. Bloomberg reports that an internal GM memo states they're giving dealers cash awards to try to stop the seemingly inexorable sales and market share erosion. The General will give dealers a $250 bonus for every car they sell from August 23 through the end of the month. The dealers, in turn, "can use the money to boost discounts offered directly to consumers through most of September." Or they can just keep the money. In the memo, Buick, Pontiac and GMC general manager Jim Bunnell said, "We have an excellent opportunity to regain our momentum." Sorry Jim, but the last time your tri-division had momentum GM execs wore hats. 

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