Realizing that meeting American and European safety and emission standards is a bitch, Chinese automakers are turning their attention to Africa. According to the Wall Street Journal, Great Wall, Chery Automobile Co. and Geely Group Ltd. are all aggressively targeting developing African nations with low-cost vehicles, successfully competing against the less-than-stellar used vehicles flooding in from Europe. Zheng Guoqing, African sales manager for Great Wall, makes no bones about the "legislative advantages" involved. "The emissions standard is not particularly high there. The requirement for safety is also not high." In the first five months of 2007, China has more than doubled its African auto exports, compared to the same period last year. It'll be interesting to see if those Great Wall Hover II SUVs hold up to the African desert like Land Cruisers and Peugeots, and how easily Cherys and Geeleys can be fixed with a piece of wire and whatever the owner has on hand.
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It’ll be interesting to see if those Great Wall Hover II SUVs hold up to the African desert like Land Cruisers and Peugeots, and how easily Cherys and Geeleys can be fixed with a piece of wire and whatever the owner has on hand.
Probably easier than any modern European or US vehicle. Can you imagine trying to cross the Sahara in a new LandRover when the Check Engine Light comes on and the whole thing shuts down. There’ll be a dozen people staring into the engine bay going “WTF ?”.
This actually could be a good thing – let’s see how well these vehicles can stand up under such sub-maintenance conditions. And word will certainly get out, good or bad, especially bad.
I’d like to see them sell in Africa for about five years before they enter the States.
China kind of scares me at the moment. Combine a possible fact – oil running out – with a real fact – China sucking up all the cash in the world – and I kind of worry that in 10-20 years they will be the only people who will be able to afford to run a car at all.
Plus they are pretty much buying Africa at the moment.
Another possible barrier to Chinese cars in Europe and the USA is copyright and patent infringement.
I’ll be more impressed when they start building assembly plants in Africa.
Free proving grounds.