Who'd a thunk a car insurance company would have the stones to challenge the value of tomorrow's ever-so-PC International Car Free Day? And get this: the company in question is ibuyeco, the "eco-friendly UK car insurance company" [Customers' premiums include a carbon offsetting fee donated to The CarbonNeutral Company for eco-friendly projects]. The insurer's survey of 1500 Brits reveals that the anti-car (or pro non-automotive) event is flying well beneath the radar of the average UK motorist. Only 12 percent were aware of International Car Free Day (although they jolly well will be if and when they face the resulting traffic jams). When told of the global initiative, 72 percent of respondents said they wouldn't even "consider" taking part. When the survey takers asked recalcitrant motorists why they wouldn't give up their cars, work, shopping and visiting family topped the list. Three quarters of all respondents said public transport was not a viable alternative to using the car, citing time implications, delays, cost and lack of convenience.  

[Interview with Jim Hawker of ibuyeco below.]