Leave it to the Germans to try to quantify driving pleasure. Gizmag tells of a project underway at Mercedes Benz to analyze the emotions felt by people as they drive and interact with their cars. Using a computer that interprets facial expressions as emotional responses, they videotaped eight different drivers as they piloted a new C-Class and a 1983 190E through a number of test courses. Preliminary statements made by participants indicated they thought vehicle control and safety– which the C-Class has in spades over the 190E thanks to modern electronics– were the main factors contributing to driving pleasure. However, when researchers analyzed the videos, they found something different: some participants "enjoyed driving the older car, smiling when the rear end drifted slightly on tight bends of the handling course." Mercedes plans to use the data gained through this research not only to make their cars safer, but "also develop cars with a greater level of agility and dynamism to enhance driver enjoyment." They could start by killing firing all their lawyers, and then returning full control of their cars' various electronic systems to the driver.
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Yet another study where way too much money was spent to demonstrate the obvious.
This is where the one word phrase of “Duh” is most appropriate.
Perhaps MB will offer a manual for even more driver enjoyment.
It may seem obvious to us, but it isn’t necessarily so.
The “some participants” who smiled when the back end loosened up a little are probably the enthusiasts. They didn’t tell us about the ones that filled their drawers when the same thing happened.
Remember Mercedes is losing market share to Lexus and the cars that sell to people who hate to drive.
So where are the numbers? How many happinesses does 5 degrees of tail-out give me per second?
It’s that little shot of adrenaline that you get as you’re losing, then (hopfully) regaining control. Hard to quantify, but it does make you feel “alive” (Even more so on a motorcycle).
All the more surprising when you consider the 190E is one of the most joyless cars to be driven fast.