Business Week scribe Jim Henry calls them "wallflowers:" cars with obvious charms that have customers lined-up none deep. Now that Chrysler has somewhat kinda hang on we better wait for this union contract to go through before we actually announce anything decided to trim some dealer deadwood, Henry explains the reasons why great cars' sales suck. Why is the Hyundai Azera a drug on the market? "Customers almost have to discover the Azera for themselves. Except when it was first launched, it hasn't had much model-specific advertising." Kia Amanti? Same deal (as opposed to hideous looks and a misguided attempt to take Kia upmarket). And add Daimler's R-Class to that list. As for the Saab 9-5, Henry nails it: "It competes with European heavyweights like BMW and Mercedes-Benz, which have bigger engines, more prestige, more awareness, more of almost everything." Nissan Quest? Styling's too rad. Lincoln Town Car? Ford Explorer? Buyers downsized. So now you know. Oh, one more thing: Henry reckons you should buy one these turkeys also-rans 'cause they're cheap. "That's one of the good things about wallflowers—they are usually very happy to dance if you ask them." Ain't that the truth.
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2 cents:
Saab 9-5: old
Nissan Quest: lags the class for features and flexibility, not to mention reliability
MB R-Class: awfully expensive for a 6 passenger minivan, so V8 and standard AWD were canned for 08
Explorer: did they ever fix those unintuitive interior door latches? talk about getting trapped inside…
I agree the Azera is wallflower. This car is elegant, competent and should be selling better. But that’s about the only one that belongs on the list. The others all have some cumbersome faults. (Though the Quest was never really too rad for me, personally.)
I think the Maxima might be on the bench, tapping her foot. She’s got everything her little sister’s got, just, you know, with a bigger sticker.
I just saw an ad on TV a few days ago for the Avera.
The Azera is a great car. Not bad looking, quite roomy, with excellent reliability. (Not a paid endorsement.) Only drawback is it’s 3.8 V6 isn’t exactly cutting edge and the mileage isn’t what one would hope. It should really do better. Great buy if you could find a lightly used example. But, yeah, no advertising at all that I can recall.
If you think these wallflowers are cheap new, then you’ll love the 3 year old versions at half off.
No disagreement here, with the exception of the Azera (lags the Avalon in powertrain but beats the Lucerne in accel and mpg) there are no real mysteries here.
Bunter
I looked seriously at the Azera. Thought it was very competent. The problem was the “bling” interior. Glossy wood like material, hokey carbon fiber inserts and bright chrome/metal trim adorned the inside. I ended up with an Accord EXL V6 for only slightly less money. I thought the Azera was a lot more car but couldn’t live with the interior. If the Azera had the Sonata interior style I would be driving one today.
The problem w/ the Kia is the name. Azera. What the hell is that???! Worse than Edsel. Amanti is pretty bad, too. They both sound like lame attempts to sound elegant.
Rad must be the hip new word for ugly…
My mom went through two wallflowers, a Mazda Millenia, and a Mazda Millenia S. They probably pushed $40K new, but she got each of them very lightly used for well under $20K. The S was interesting with its Miller Cycle 2.3 L supercharged V6, which definitely hauled some butt. It was cleanly styled, too. But still nobody knows what they hell a Millenia is/was. Mazda is not a luxury brand, either, which the Millenia seemed to be striving for. Yeah, the name sucked, too.
ejacobs:
Have you heard of Mazda’s stillborn Amati brand of luxury cars? The Millenia was the entry level car, and a big sedan with a 4.0L V12 was the Lexus LS competitor. The brand was canceled following the recession in the early 1990’s, but the Millenia was still sold.
http://en.wikipedia.org/wiki/Mazda#Marques