By on October 22, 2007

chrysler-sebring-05.jpgEven as Chrysler talks of cutting models, closing dealerships and ramming through a new contract with the United Auto Workers, their dealers claim they're hopeful about their future. This according to USA Today, whose reporter attended a no-holds-barred meeting in Las Vegas earlier this month between 75 percent of Chrysler's dealers and the automaker's top brass. Specifically, Chrysler CEO Robert Nardelli and Toyota renegades VP Jim Press and Marketing Maven Deborah Wahl Meyer (Tom LaSorda must have been busy with union negotiations) held an open mic Q&A session with the front line troops. Dealers says they came away feeling that, for the first time in years, someone at headquarters is listening to them. Chrysler's dealer council member John Schenden was ecstatic. "As a dealer body, we are more optimistic than we've been in the last 20 years." Reflecting his newfound confidence, Schenden recently bought land to expand his dealership. I guess he hasn't seen TTAC's TWAT nominations yet.

Get the latest TTAC e-Newsletter!

Recommended

19 Comments on “Chrysler Dealers: Life is Good...”


  • avatar
    RyanK02

    Frank, TWAT or not, the Sebring/Avenger is a pretty hot selling car around here. I was on the road quite a bit this weekend and they made up a lot of the new cars I saw. I wouldn’t touch it with a ten foot stick, but it seems (I could be wrong) that a lot of people are.

  • avatar
    Sajeev Mehta

    Yeah but how many of them had the green “E” logo on the decklid? :)

  • avatar
    shaker

    “Schenden recently bought land to expand his dealership store Sebrings and Avengers…”

  • avatar
    Orian

    The only ones I see around here are rentals…I don’t believe I have seen one new Avenger or Seabring that hasn’t been a rental yet.

  • avatar
    morbo

    I’ve seen plenty of non-rental Avengers here in Jersey. Granted, there all fleet vehicles (government, utilities, etc.), but hey, they’re not rentals (most of the rentals are Sebrings).

  • avatar
    Landcrusher

    We watched chrysler practically rise from the grave not so long ago. When it happened, the dealers who had hung on made a LOT of money. I believe they may think it could happen again.

  • avatar
    d996

    Daimler’s destruction-Diehard dealers don’t despair, dispute decimation, dilemma demonstrates desperation.

  • avatar
    RyanK02

    Sajeev, these were all optioned up civilian vehicles. I don’t understand it, but I saw it. People around here are buying these things.

  • avatar
    AGR

    Where can I get the Kool Aid they were serving, it was powerful stuff.

  • avatar
    kericf

    I notiiced a lot of Avengers on the road this weekend. I saw an add in the paper this weekend selling them new for $12,000 (granted i’m sure they had 1 at this price even if the add said 12). Still have not seen a Sebring though.

  • avatar
    RyanK02

    For small cars, make mine Japanese please. From what I have heard from owners, most Chrysler made cars have pretty weak A/Ts. That is why I have never given them a second look.. well, that and they are fugly.

  • avatar
    iNeon

    I would like the name and number of the dealership selling $12,000 Avengers, please.

  • avatar
    f8

    The thing I like best on the Avenger is the dual exhaust. It’s like the exhaust system was designed by someone who was unfamiliar with exhausts or cars. “Let’s just stick two pipes in there, guys, no need to make the rear bumper shape accommodate the exhaust or put tips on them or any of that stuff. Just two narrow, ugly pipes protruding from under the car.”

  • avatar
    casper00

    Wow, Chrysler is pretty confident about themselves now, let see if they can back up their words. Interesting to see what will happen.

  • avatar
    Robert Schwartz

    “Chrysler Dealers: Life is Good”

    Of course, they all got Hyundai franchises long ago.

  • avatar
    Steven Lang

    I saw the new Grand Caravan after the Carmax auction today.

    It’s a visually inoffensive vehicle with some VERY cheap plastics on the inside. Not a single part or panel effused a sense of luxury although the fit and finish was actually pretty well done. It was almost as if they decided to delegate all their chosen material components to one supplier… Rubbermaid.

    I think Chrysler missed the boat by not having a short wheelbase version of the Caravan. Most of the cheapies for the last 15 years were Caravan models and they actually were the leaders of this market since it’s inception.

    The materials used for the current Grand Caravan are far better suited towards those lower end models. Few folks in their right mind will now be taking the GC over the Sienna or Odyssey. The feeling of richness and luxury is simply not there and minivan owners demand plenty of it once you go north of 25k. It’s almost as if Chrysler thinks that a ‘tough’ minivan will outsell a luxurious one. In suburban America, I just don’t see that happening.

    Overall, I think Chrysler will have effectively reduced their ouput by at least 100k per annum by not having a short wheelbase option and not matching the material quality with Toyota or Honda.

  • avatar

    Life is Good? Does Cerberus also have a stake in LG? ;-)

    A coworker of mine just bought a Sebring andlikes the looks alot beter than the previous gen.
    I just HAD to ask her how she liked. Her response, “not bad..but it’s got some problems..I think it has about five recalls on it”.
    ’nuff said.

  • avatar
    zenith

    Steven Lang,

    I,too, think that Chrysler missed the boat by not having 4-cylinder and short-wheelbase versions of the new minivan.

    My first minivan was an ’84 Voyager with an 84 hp 4 cylinder and a 5-speed stick. Despite its being just a few options up from bottom of the line, the interior had more of a “quality”look than the new ones’.

    I also hate the non-solid floors and the non-removable seats. I don’t want to haul potentially leaky sand, cement mix or, pea gravel over upholstery and/or masonite doors with crappy, cheap hinges beneath which lies more upholstery.

    I don’t want to put a washing machine, or car starter, or anything else heavy on a non-solid
    floor.

  • avatar
    blautens

    zenith –

    Maybe they’ll offer solid floors and no seats for the cargo version they once sold to fleets. We still have a 1994 Caravan like that here.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Lou_BC: @Carlson Fan – My ’68 has 2.75:1 rear end. It buries the speedo needle. It came stock with the...
  • theflyersfan: Inside the Chicago Loop and up Lakeshore Drive rivals any great city in the world. The beauty of the...
  • A Scientist: When I was a teenager in the mid 90’s you could have one of these rolling s-boxes for a case of...
  • Mike Beranek: You should expand your knowledge base, clearly it’s insufficient. The race isn’t in...
  • Mike Beranek: ^^THIS^^ Chicago is FOX’s whipping boy because it makes Illinois a progressive bastion in the...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber