By on October 2, 2007

tyt2006010654493_pv.jpgThe Alliance of Automobile Manufacturers (AAM) represents a strange agglomeration: BMW, Chrysler, Ford, General Motors, Mazda, Mitsubishi, Porsche, Toyota and Volkswagen. Getting all nine members to agree to any given PR plan must be Hell on Earth. And yet, as any Star Wars fan will tell you, you can't be a proper Alliance if you just hang around waiting for the Death Star to appear. For Death Star, read the federal government, which has emerged as the single most important force in the American auto industry. Anyway, someone at the AAM got their members to fund a new website called YourMileageMayVary.com. The site tells consumers all about the new EPA fuel economy stickers. It's a terrific little corner of cyberspace: concise, user-friendly and useful. There's nothing controversial here– other than the fact that the tax-payer funded EPA couldn't do it nearly as well. But it's definitely geared towards the intellectually challenged. In the Q & A bit: "How effect will the new labels have on the cost of a fill-up?" Answer: "These updated estimates are about updated information for American drivers, not worse fuel economy." Glad we got that straightened out.

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9 Comments on “Fuel Economy Stickers For Dummies...”


  • avatar

    Nice try on the Your Mileage Will Vary web site, but the people who put it together need a copy editor. “Today, we typically drive at higher speeds, with faster accelerations (sic)…”

    There isn’t much information of use there either. “Mileage may vary in very cold temperatures…” is useless, as is “Mileage may vary if an auto is driven in mountainous or hilly areas.”

    I did not bookmark the site.

  • avatar
    Virtual Insanity

    While I agree they might need to edit their site…

    Most of the information on their is useless to Enthusiats, hobbyists, and people like most who read this site. To the average Joe…most of that stuff is breaking news.

  • avatar

    It might be breaking news if they included real information such as “Your car takes longer to warm up in cold weather, and gets worse mileage until it is completely warm. Letting your car warm up in the driveway while defrosting the windows will dramatically reduce your mileage.”

    As it stands the information they present is vague to the point of uselessness. “Mileage may vary in cold temperatures” says nothing. Does it get better? Worse? “Vary” can go either way.

    The site has potential, but it is not ready for prime time.

  • avatar
    Virtual Insanity

    Most likely legalease in action. “May vary” is vauge enough so if it does change, they can say “I told you so”, and if it doesn’t, they can say “Well, we said it may vary.”

  • avatar
    KixStart

    Fotobits, if YMMV.com added, “Your car takes longer to warm up in cold weather, and gets worse mileage until it is completely warm…” then I can guarantee you that a significant portion of the people who visit that site would say, “Golly…” and, from then on, they’d let their cars idle away a quart or more of gasoline before driving off.

  • avatar

    You’re right KixStart. What the site needs is some real-world advice, such as “Scrape the ice off your windows before starting your car, then take it easy for a few miles until you see the temp gauge at normal.”

    See, we’re collaborating to improve the site already.

  • avatar
    Martin Albright

    It’s often taken as an article of faith (especially among gearheads) that the MPG estimates are inflated. However, I’ve never owned a vehicle in which I was not able to beat the EPA estimates. All it really takes is a lighter right foot, especially on the freeway. My last two vehicles (a Subaru and a Toyota Pickup) have been blessed with cruise control, which is very helpful for MPG improvement.

    And contrary to the info on that web site, I have never experienced a measurable loss of MPG due to the use of air conditioning.

    Of course, there are other factors that the web site doesn’t seem to mention, the biggest one being ethanol. Around here (CO) we get worse MPG in the winter time, but it’s not because of the weather, it’s because of the E-10 we’re forced to run in our vehicles.

  • avatar
    SunnyvaleCA

    Did I miss something? That whole website is built in Flash(tm). Let’s count the ways in which it is a terrible website:
    1. not searchable by my browser or by Google
    2. can’t send a link to a specific part of the sight
    3. can’t see the whole site at once
    4. can’t use tabbed browsing to explore different parts without losing the main navigation part
    5. can’t increase/decrease the size of the font for my aging eyes

  • avatar
    akitadog

    SunnyvaleCA,

    Flash sites are usually an accessibility nightmare. If you’re a blind end user, forget about it.

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