By on November 12, 2007

20toyotaphev.jpgThe "will they/won't they" question about a Prius-based plug-in electric vehicle (PHEV) is gradually being replaced with "how, when, what and where." Why? Because the Japanese automaker has announced it's sending a brace of Prius PHEVs to the University of California (UC) for study. They're current gen Prii fitted with extra nickel metal hydride batteries. Electric-only mode only kicks-in at slow speeds, intermittently, for seven miles, on a full charge. One of the PHEVs is headed for the boffins at the UC's Irvine's Advanced Power and Energy Program. They'll try to figure out how to rate the mpg on the wee beastie and whether or not there are any environmental benefits to partial plug-in power. The other PHEV goes to the social (not to say socialist) scientists at the University of California Berkeley. They're looking to determine whether not anyone wants the darn fool thing and what a PHEV has to do to hit the consumer sweet spot (e.g. range, charging time, battery size and battery costs). Toyota Motor Sales' Marketing and PR Communications Manager says buyers hot for a PHEV will have to wait 'til 2010, at the earliest. 

[Interview with Toyota PR on the whole PHEV thing below.] 

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16 Comments on “Toyota: Plug-in Prius by 2010. Maybe....”


  • avatar
    oboylepr

    Once again Toyota is doing while others just talk about it.

  • avatar
    RobertSD

    Both GM and Ford are building up test fleets of plug-in hybrids, actually.

    Ford’s goal is probably the most interesting. They are trying to determine the economic consequences of PHEVs and determine a business model with a power company (Cal Edison) for power usage, consumer contribution and grid load – probably to support a distributed power grid if I’m reading the tea leaves correctly.

  • avatar
    EJ

    Will the batteries last the life of the vehicle, even if they have deep charge/discharge cycles every day?

  • avatar
    carlisimo

    Not as many socialists as you might think, in the engineering portions of Berkeley. Good place to test, lots of hills.

  • avatar
    casper00

    Cal Edison? Isn’t that the energy company down in Southern California that back in 2000 overcharged California residents for energy uses? Anyways all these hybrid and plug-in cars is a waste of time…can’t people see that this is not where the money is….if it is you would have seen all those big oil companies getting into it and besides who would every want to spend billions of dollars changing/remodeling service stations to meet just a few of these cars on the road.

  • avatar
    Qusus

    Wait wait, so plug-in hybrids aren’t “where the money is” because the big oil companies aren’t getting into it? So… you’re telling me, because the big oil companies, whose profitability is 80% dependent on the consumption of gasoline, aren’t investing in plug-ins which are meant to reduce the consumption of gasoline, means that they won’t be profitable? I guess I should have sold off all those shares of Google back when they were trading for 60 bucks a share because the oil companies weren’t investing in them.

    How about this: one of the biggest automakers in the world is investing in plug-ins. They must be doing this because they think thats where the money will be.

  • avatar

    Toyota may quietly be changing its mind on the plug-in hybrids. They recently drove their 5-seater Fuel Cell Hybrid Vehicle from Osaka to Tokyo on a tank of “water,” at highway speeds. That was ONE tank of hydrogen, for a 560km trip, with fuel to spare.
    Visitors to the Tokyo Motor Show had a chance to try it.

    (Link to Toyota Press Release)
    http://www.toyota-media.com/ems_corp_v1_glen/Images/Toyota%20FCHV%20Makes%20Osaka-Tokyo%20Trip_tcm318-626951.pdf

  • avatar
    stuntnun

    if we all go electric it will be worse than if we stay gasoline. if you think about it ,a quarter of co2 emissions are from cars ,the rest is mostly from industry and a big chunk of that is coal powered electrical plants.so until they build a large number of new hydro, wind,and nuclear plants those coal fired plants will be working overtime to produce the extra electricity for every ones new electric plug ins. this is also going to jack up your electrical bill at home and for business which will raise the price of every thing just like ethanol has. i am still for it but i hope they don’t do something stupid like mandate its use and just let the market work out the supply and demand side.

  • avatar
    M1EK

    Stuntnun,

    Electricity from the dirtiest coal plant is still cleaner overall than burning gas in most cars (due to economies of scale and the inefficiency of the internal combustion engine). And electricity in many places can be generated from other sources as well.

  • avatar

    … those coal fired plants will be working overtime to produce the extra electricity for every ones new electric plug ins.

    EV proponents commonly assert that coal and nuke plants have spare capacity during the night hours because it isn’t practical to throttle back the plants while most of us sleep. If that is true, we should be able to charge our EVs overnight without really increasing the use of fossil fuels.

    A friend told me that he got a special rate from the CA utility to charge his EV-1 overnight.

    OTOH, I’ve never seen a study showing how many cars that spare capacity would service, and I’m sure many people would recharge during the day at work.

  • avatar
    RobertSD

    Donal: And, wonder of wonders, that’s one of the exact questions that Ford and Cal Edison are trying to answer. Stay tuned for more!

  • avatar
    i6

    M1EK – “Electricity from the dirtiest coal plant is still cleaner overall than burning gas in most cars”

    That seems conter-intuitive to me. Considering the lack of emissions regulations in powerplants compared to cars, and the losses in transmission, storage and conversion of electricity into motricity.

    If you have any sources for your claim I’d like to see them.

  • avatar
    Gypsy

    Every legitimate research conducted has concluded that even powered for a coal plant an EV emits much less CO2 than an internal combustion engine. The batteries in the early Toyota Rav4 EV’s are still in use after 150,000 miles. The Electric car converts much more of the used energy to HP at the real wheels than and ICE which is one of the reasons the end pollution is less. You don’t need to convert gas stations to plug in a car, all you need to do is add an outlet to a parking meter and pay like you do to park when going for coffee. The advantages of electric cars are too many to list here and the oil companies did invest. They bought the company that produced large NiMh batteries for the GM EV1 and then did not allow anyone to produce them. I can’t wait until I can get one.

  • avatar

    One addition to the above comment regarding the Fuel Cell vehicle from Toyota. While we still don’t have a distribution setup for Hydrogen, we do have ubiquitous distributon of electricity — which means that getting motive energy to vehicles is a cinch with plug-in. While we’re waiting for hydrogen to evolve as a safe alternative, this could be a good interim solution after oil heads north of USD 100/barrel.

    Electricity from plants (including coal) can be a lot cleaner than the cumulative emissions from ICE — even with catalysts, etc. And as cars aren’t in use at night, and the electric grid still has to carry a surge then, charging cars at night has been held out as the way to go.

  • avatar
    cyber

    Auto manufacturers are so tied to petroleum companies and visa-versa that it makes it politically difficult, if not impossible, for the auto manufacturers to develop PHEVs. Combine this with the fact that auto manufacturers have billions invested in current ICE production lines there is no way PHEV technology will be available any time soon. Even the Toyota Prius which is ideally positioned to go PHEV quickly will probably be stalled by the oil lobby. PHEV technology is one of the major steps towards an intelligent energy policy that must include nuclear, wind, solar, coal and hydro-electric power, as well as other energy alternates – but we don’t even have an energy policy! PHEV technology is swimming against the tide and the tide is for bigger gas guzzlers promoted by the auto manufacturers and the petroleum companies. Just look at the car ads on TV. $5:00 a gallon gas is just around the corner. The US must really move away from dependence on foreign oil. PHEV is the obvious way to go for the next 10 years while new technologies emerge e.g. hydrogen fuel cells.

  • avatar
    cyber

    I agree with Stien X. Hydrogen fuel cell cars are way off in the future, 10 years at least. Distribution infrastructure is the biggest challenge right now for Hydrogen even though it will probably start off with a Hydrogen-from-H20 generator at home….powered by, guess what, electicity! So we are back to PHEVs for the immediate future. It seems clear that even Toyota will stall PHEV technology. No-one will buy a PHEV with an EV range of less than 10 miles – that’s pathetic! The only way to go PHEV any time soon is to buy a Hybrid, like the Prius, and have it converted – but it’s too expensive. Maybe the CA and CO converting companies will reduce their conversion-kit prices but until then we are SOL. Any bright ideas out there?

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