As TTAC scribe Megan Benoit wrote in her Enclave review, when better Buicks are built, they'll be built in China. And so it is. GM has released this press shot of the designed-in-China Buick Riviera concept, headed for the (TTAC-attended) North American International Auto Show. Just in case you didn't get the message that the storied Buick brand is now [more or less] a foreign nameplate, note that the gull-winged, carbon fiber-clad concept car debuted at the Shanghai Auto Show. Although GM says the Riviera is supposed to showcase Buick's forthcoming global design language, I reckon all that means is that the portholes and the Paul Weller grill stay. It's a shame that GM didn't look for the same kind of Euro-American design genius that informed legendary designer Bill Mitchell's first Buick Riviera, but at least they didn't call it the CX10.
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Once again, the American automotive consumer gets stiff-armed. If it’s not Ford giving us that uberturd instead of the real Focus, then it’s Buick sending over what could potentially be a game-changer for them overseas. This is a shame. You’d think the an automaker would give the choicest cuts to their domestic markets. The Japanese and European automakers do it, why can’t the American automakers do the same?
A car of this type would fit into Buick’s NA lineup about as well as a body-on-frame SUV would fit into Saab’s.
Danhar, I disagree. Buick wants to be like Lexus and this would be the perfect model to attract younger buyers and start moving them from their geriatric brand label they have now. Even with Tiger Woods endorsing their cars they continue to put out models that only my grandparents would want.
How cool would that be to see Tiger Woods driving that thing to the next PGA event?
If they can get a production version with gull wing doors that would be very cool.
I have come to the conclusion that North America is a third world area for most car manufacturers. We get the least body choice, least engine choice, least interior type choice , least paint colour choice. The only luxury we get is the largest engine avaiable.
Vehicles are high volume low profit in NA here and that is affecting our options.
I believe the NA Focus was considered by “focus groups” (ha!) and corporate HQ to be the safest choice in terms of design — that and the fact that most of Ford’s European offers have in the past been complete failures in terms of sales. Cost is also a big consideration — the EU Focus would be costly to bring over, let alone build here.
I think the big problem is that the Big 3 are looking at Accord/Camry sales too hard for their own good — by adopting nearly all of their bad traits while cost-cutting the good ones. Hence you’re left with a stodgy 4 door sedan with bland styling marked with gimmicky trademark Big 3 styling cues, engine and suspension tech that’s at least a generation behind the CamCord, and interiors that loudly announce the overall cheapness of the car itself. And don’t forget the cars are currently playing second-fiddle to the Big 3’s “Sure-Fire Cash Cow”: SUVs and CUVs. Meanwhile, cars like the Park Avenue and concepts like the Riviera are sent away to Europe and China, countries where potential customers have a higher expectation of the Big 3 and higher standards to hold them to.