Even if the stars don't leave the lines at home for this year's Grammy awards– must respect the little people's writer's strike– Chevy will be there. Their press release proudly proclaims "Chevrolet will bring an eco-friendly presence" to the awards this year. The gas-friendly to gas-free automaker will provide "a mix of 100 Tahoe Hybrids and FlexFuel E85 ethanol Tahoe and Suburban SUVs" to ferry oblivious talent to the award show "in a fuel-efficient way." And if that wasn't enough to prove GM's green creds to the music industry, they'll also "'electrify" the red carpet with a show-stopping display of the extended-range electric vehicle Chevy Volt Concept car." [NB: That's not the hidden-from-the-public, aerodynamically dumbed-down revised Volt headed for Chevy showrooms by… uh… when-ever.] What a difference a year makes. In '07, Cadillac provided non E-85 gas-guzzling Escalades for the same affair. I guess that was SO last year.
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Wonderful. The only sub 20 mpg Hybrids and 8mpg E85 SUVs in the world! Take that Toyota or Honda!
GM finally realizes that with the Hollywood environmental movement, perception is more important than reality. As long as you appear to “care” you get a pass. Exposure and positive press is everything.
Grammys huh?
Considering anything I listen to never makes it there (hello and thank-you university and alt-radio / media everywhere) I guess I’ll be treating the GM presence there the same – a non-event.
jaje:
The Lexus LX600h is a pretty poor fuel-miser, too. Its rating of 20/22 is worse than the RWD Tahoe hybrid.
I guess the Grammys, hippie douches, and faux-greenisms from GM go hand-in-hand.
This is a counter-balance to GM being the official provider of big ass iron to the Republican 2008 presidential campaign.