Have a look at the comments on the bottom of the Intellichoice blog post. The Editor/Publisher of the sham scam org (codenamed Flujo) signs-in to defend his employer's methodology. Apparently, the VW R32 did deserve "Best Value Award" for "Base Sport." So then, tell us how you came to that preposterous conclusion? "IC is completely above board and that point is not up for review." That got me thinking about marketing maven Al Reis' magnificent tome "Positioning." Specifically, his advice that sometimes it's best to position a brand against the competition, rather than for anything. "Avis. We're Number Two. We Try Harder." While The Truth About Cars says what we're for, using Al's strategy… "We're number 12,958 on Alexa's U.S. web ratings. But we annoy more industry blowhards than the other guys." Not the pithiest of straplines. I did favor "Vincit Omnia Veritas" for a while. These days, that line strikes me as something you'd see sewn into the slippers of an English aristocrat (who are generally coke-crazed scumbags, but that's another story). Anyway, whilst fumbling for my Ambien CR in the dead of night, the above declaration popped into my head. Pretentious moi? Your suggestions?
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I vote for, “Truth is a Defense”
If we can vote I vote for –
“TTAC: We’re on a mission from god”
Now..go speed around Chicago.
I have a few suggestions:
TTAC: Truth in Automotive News
TTAC: Coherent Automotive News
TTAC: The Cold Hard Truth
I also have some less serious suggestions:
TTAC: We Don’t Suck
TTAC: We’re NOT Car & Driver
TTAC: No One Here is Named Csaba
TTAC: We Don’t Give a Shit What Automobile Manufacturers Think
TTAC: You Can’t Handle the Truth!
Since we’re going all highbrow with the motto, how about the Nietsche line “In the mountains of truth you never climb in vain.”
Actually I got that from a Forbes online “thought of the day.”
Mark Twain had some great quotes about the truth.
“If you tell the truth you don’t have to remember anything.”
“A lie can travel half way around the world while the truth is putting on its shoes. ”
“A man who carries a cat by the tail learns something he can learn in no other way.”
“Action speaks louder than words but not nearly as often.”
“Advertisements contain the only truths to be relied on in a newspaper.”
“Against the assault of laughter nothing can stand.”
“Clothes make the man. Naked people have little or no influence on society.”
“Don’t go around saying the world owes you a living. The world owes you nothing. It was here first.”
“Don’t tell fish stories where the people know you; but particularly, don’t tell them where they know the fish.”
“Everything has its limit – iron ore cannot be educated into gold.”
“Few things are harder to put up with than the annoyance of a good example.”
“Honesty is the best policy – when there is money in it.”
“It is better to deserve honors and not have them than to have them and not deserve them.”
I like “Facts are stubborn, but statistics are more pliable.”
I think you give yourself and TTAC a little too much credit. I enjoy the news, reviews and editorials but there is more speculation and sensationalism on this site than just about anywhere. “The Conscience of an Industry”, hardly.
How about:
“A Mixture of Fact, Wild Speculation and Hearsay…..You Sort It Out”
“Your Source for Automotive Sensationalism and Borderline Irresponsible Reporting.”
Dont get me wrong, I like this site, but mostly for entertainment purposes.
TTAC: The Auto Enthusiasts’ Home on the Web.
“A Mixture of Fact, Wild Speculation and Hearsay…..You Sort It Out”
“Your Source for Automotive Sensationalism and Borderline Irresponsible Reporting.”
You can always tell people who have never actuallly worked in the indusrty and actually believe Super Bowl advertising.
I have worked in the industry directly for the Big 2.???? and for suppliers for over 30 years now and I can tell you there is no sensationalism, if anything most editorials are rather tame compared to what actually goes on in the auto industry with the game players who are out to build “CAR”eers and the cars are just a sideline.
Editing tdoyle’s suggestion, how about
TTAC: Car Lovers’ Home on the Web.
Or
TTAC: Car Nuts’ Home Online
TTAC: A Home for the Car Crazed
daro31:
“TTAC: We’re lobbing softballs” doesn’t sound quite right.
TTAC: Better value than an R32
TTaC: It’s out there.
Somewhere.
Conscience of an Industry, sounds a little idealistic to me. Kinda like George McGovern being the conscience of the Senate. Perhaps he was, but he was irrelevant too, after a while.
Anyway, here’s a little Goethe, for inspiration if not for use:
Der Irrtum wiederholt sich immerfort in der Tat. Deswegen muss man das Wahre unermüdlich in Worten wiederholen.
Error repeats itself endlessly in deeds. Therefore, we must repeat the truth tirelessly, in words.
“repeating the truth tirelessly”
If not TTAC’s byline, than at least the Death Watch’s
How about: “The Skeptic of the Industry”
“The unadulterated truth, if you can handle it”
“Can you handle it?” or any of its derivatives is way too Speed Network. Every time I hear it I think of a NASCAR race.
I’d prefer something that emphasizes the independence and take-no-prisoners attitude of the site; as I’ve said before “Truth” is tough to associate to opinions and editorials.
The “Truth” here is more about being true to one’s thoughts because TTAC doesn’t rely on any auto-maker for its immediate survival and can speak freely.
That’s why I suggested “The Truth Sets You Free”, but it may allude too much to another famous sentence which shall go unmentioned here.
If you want to cop an attitude, try TTAC: No Quarter.
Awhile back I remember reading about a proposal for neighborhood-level nuke reactors; maybe it was from South Africa. Cool in theory, impossible in execution.
I don’t really care for any of these tag lines.
Latin sounds too much like a University motto, and the literary ones suggested sound too pretentious.
Then on the other side, you’ve got the “attitude” tag lines, which like Samir wrote, sound like a NASCAR or Dodge commercial.
Then some of the other suggestions are too close to popular culture references, which is just dull copy-cat stuff.
Since I can’t think of anything good for a tag line right now, my vote is no tag line. I think “The Truth about Cars” explains itself well enough anyway.
TTAC
FUD No More
or No More FUD..
or some take on that.
“TTAC: the brass-knuckled, untarnished, not just on Wednesdays truth…”
(I kid, Sweet Pete. I kid.)
TTAC: Exposing the BARF.
TTAC: The truth belongs to those who click on it.
I’m with ajla, you don’t need a tagline. The title says it all.