Under former Toyota Prez Jim Press, Chrysler has decided to get a bit more touchy-feeling with their customers. Nothing wrong with that. Their new blog, Chryslerlistens.com, follows GMNext.com's desire to pay lip service to web 2.0 establish closer contact between automaker and consumer. In case you thought Chrysler might begin this exercise in e-Glasnost with a mea culpa of some kind (as if) or at least a little humility, a writer named Jordan Graham opens the "dialogue" with a mighty blast of bombast. "In case you hadn't heard (living in a cave, perhaps?), Chrysler has unleashed the mother of all promotions, aptly titled 'New Day.' Calling this a 'major deal' would be akin to calling the Jeep® Wrangler 'outdoorsy.'" Wow; insult the customer to draw them into a conversation. I've got one thing to say about that: 0 comments. Anyway, we Googled the unattributed Jordan. LinkedIn tells us that he's a "Writer – Electronic and Broadcast Media; Executive Speeches at Chrysler LLC." In the past, he was "Marketing Communications Intern at Michigan Suburbs Alliance; Marketing Communications Intern at Michigan Veterinary Specialists." Some might say Jordan's elevation to spokesperson for Chryslerlistens.com indicates the company's gone to the dogs, but I couldn't possibly comment. Anyway, here's Graham's intro to this ad: "Without further ado, some visual aids to help you process this mind-blowing development…"
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Being a corporate shill is a tough responsibility.Do you realize the amount of Burts Bees product required to do the fine job our young intern Mr. Graham has to apply daily?
Unfathomable.
Much like the application of lubricant on chapped lips, Chrysler’s going to need to do a lot more ass kissing to win back consumer trust. A snazzier interior may sound like a quick fix, but like my pappy told me once, “You can’t pour syrup on shit and call it pancakes.”
Yeah. Pancakes.
Well, Robert, I’m glad you go and check these kind of things out. Manufacturer initiated blogs are silly and I won’t give them the time.
Chrysler: just make a good, interesting car. Please. Pretty please.
The initial headline–“Somewhere near Jeep headquarters”–makes me wonder if “Jordan Graham” isn’t a put-on and it’s actually Jason Vines or the like:
“Somewhere west of Laramie” was the headline of perhaps the most famous auto ad in history, for, as I remember, the Jordan Playboy. And Graham is the name of another car from that golden age, which became the Graham-Paige.
In other words, I don’t think there’s any such person as Jordan Graham.
Anyone here remember Chrysler’s old “askdrz.com” website, complete with cartoon Dr.Z?
From the blog:
“Care for a 3.5-liter V6 in your Dodge Charger at no extra cost? Maybe a Cool Vanilla paint job?”
No. I’d like the Charger R/T to sticker at a lower price than the G8 GT or Hyundai Genesis though. And, maybe you guys could make the performance suspension a stand alone R/T option, instead of having it automatically tied into a host of other things that cost $5K. What about making the Daytona’s exhaust available on the normal R/T’s too?
Whoever he is, he’s not me.
The kid is cheaper than Jason Vines and doesn’t mind reporting into Personnel. Welcome to the new Chrysler.
There is a Chrysler/Jeep dealer a mile and a half from my cave, but this blog doesn’ t make me want to check out their product.
Maybe if when posting on their blog you didn’t have to be sensored… i mean “moderated” before an entry was posted the diolog would happen faster. Not that it matters. Whenever I email Chrysler (or any other car company) I get thanked for my suggestion but am informed about their wonderful commities that do the thinking on what the consumer (I) want! I’m glad they are there to prevent me from buying a car that I only think I want!
I got a chuckle out of the commercial. I never knew they could so eloquently illustrate the direction of their current brand identity.
this jordan graham character, Obviously a n’er do well and a uncouthe vagabond, is obviously a terrible choice to be a voice to consumers from chysler. I demand his immediate dismissal. Who is Jordan Graham? A soon to be unemployed nobody. Also ther are new and exciting with recent changes to the federal tax code, you can defer your net capital gains into a 401b post-earnings entitlement and roll the savings into your IRA!!! Ohhhh, gawwwd!!! Yeaa