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Thanks to slightly rising sales in the U.S. (3.8 percent in 2007), a big gain in China (24.8 percent) and ongoing European success, the boys from Ingolstadt are rolling in the dough. Lamborghini– which the Volkswagen Group counts as an Audi brand (worryingly enough)– enjoyed a 15 percent rise in sales of hugely expensive sports cars. The bottom line: Audi banked a whopping $2.6b in profit in '07. That's a 26 percent jump over 2006. Audi is shooting for over a million car sales worldwide in 2008. Considering the fact that Audi sold about 954k units in 2007, it's doable. In fact, just think where they'd be if they built reliable products…
8 Comments on “Audi Profits Rise 26 Percent...”
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Can we please have a real RWD platform now, with reliability…? Everything else is there. Wasn’t there talk about Audi buying into Maserati’s platform years back? Start with the R8 and work down please (and not from VW platforms up).
Audi’s reliability has improved greatly. Look at the TrueDelta and Consumer Reports data. A4 and A6 looking good, lets hope the rest are headed that direction as well.
“In fact, just think where they’d be if they built reliable products…”
Ouch!
Go, JB!
x2 on the reliable == more Audi sales. Ask anyone in my area about Audis, the response: “Love driving ’em, but I’m tired of fixin’ ’em.”
Audi seems to be getting the reliability thing under control (finally). The previous A6 was infamous for quality problems, but the new one according to CR is more reliable than the 5 series, humiliates the E class, and is more reliable than the Lexus GS. Yes, Lexus.
I don’t think these vehicles have been around long enough to make a determination on whether they’re improving or not. All newer cars look better in CR because there hasn’t been enough data built up to show that they suck.
Audi cars are suffering from their bad reliability in the 90s, but have beaten that perception with world class quality now. You’d be seriously surprised – I was definitely.
It comes from a top-down absolute insistence upon what the Lexus gang call “relentless pursuit of perfection” – and it appears it’s something the market wants.
Love driving my wife’s A4 (chipped 1.8t/intake/exhaust with bilsteins/h&rs) – hate fixing it!