By on March 6, 2008

toyota-iq.jpgIf you’ve ever stood at a Swiss platform and watched a train pull in within seconds of its ETA, you’ll know that this small country knows how to get shit done. The Geneva auto show is no exception. Its precise schedule and small scale make it the crown jewel of car confabs. This year, there was enough greenwashing to scrub the Amazon clean. Where once style, performance and a beautiful babe made show cars sexy, halo cars must now wear a badge proclaiming “Saving the planet one car at a time.” As if.

Of course, a hypocritical herd instinct does not an exciting auto show make. How many plug-in diesel-electric belt-assisted hydrogen-fuel-cell regenerative-braking lithium-ion dual-fuel unrealistically aerodynamic hybrid alibimobiles planned for 2011 were there? Lots. Suffice it to say, GM introduced its fifth hybrid powerplant at the Geneva show, a marginal improvement that’s testimony to the intensity of the PR war waged in the name your home planet.

nissan-pivo.jpgAnd let's not talk about non-news such as the Audi A4 Avant. Or the Toyota Urban Cruiser (wasn't there an Al Pacino movie by that name?) which leaps to the top of the ten most boring Toyotas ever made in the history of the world, ever.

Meanwhile, the Tiny-Yet-Sexy niche continues to, uh, grow. We’re talking (comparatively) expensive little things that intend to make you feel good about yourself, the environment and parking (not necessarily in that order). As Paul Niedermeyer pointed out, this is the small car future that the MINI started. Toyota's iQ could take it mainstream. Priced higher than the larger Aygo, it looks great and sips fuel.

Another important trend: the Almost-Disposably-Cheap-Yet-Quite-Crap car. Mr. Tata brought the Nano to Geveva in his hand luggage. It’s an attractive appliance, a sympathetic amoeba on roller skates. Yes it has 12" wheels, but the original Mini had ten-inchers. The €9k-ish Dacia Sandero is of the same ilk. Taking purchasing power parity into account, that’s about $8k net, list. The Nissan Pivo is a bit more expensive and a lot more sci-fi, but if this is the future, include me in.

kia-soul-burner.jpgIf you need another sign that Renault-Nissan is bursting with self-confidence, how about the Euro-Zone launch of their American (shhh) Infiniti brand? The FX50 is quite the looker. It’s not the segment buster they need, perhaps, but the FX is a lot more distinctive that the G-cars that’ll battle Bimmer’s best.

The stubby/cheeky Audi A3 Cabrio lives somewhere between laughable and laudable. The Cadillac CTS Coupe may not be the brand builder traditionalists seek (V16?), but it gets nothing but props here. It’s Caddy’s best chance abroad. 

I liked the suicide doors on the future Opel Meriva– it's a good sign when a company devotes itself to a topic as prosaic as entry and egress. Surprisingly, the Passat CC is a fantastic improvement on the conventional, frumpy Passat. Honda displayed its handsome, competent Euro-Accords on a blood-red floor. The setting was dramatic, but unnecessary– unless you’re a big fan of The Shining.

gco-cevennes.jpgKia's Soul concepts, which intend to emulate Scion in being young & groovy, is interesting, but not quite convincing. The Soul Burner: I thought that was something you ordered at the Indian-food takeaway. The Soul Diva: a bit Paris-Hiltonny, no? The Soul Searcher: this one I liked. Rural and tough-looking, but not macho or in-your-face. Sorta kinda like the Cévennes Turbo-CNG: a futuristic eco-car which rips off the Porsche 356? And the Magna-Steyr Hybrid is the way I like off-road vehicles: less fat, more fun!

BMW showed its X6. It looks a lot less ugly in the metal than on paper, but it still makes about as much sense as broken cuckoo clock. The Skoda Superb is a lot more sensible, although BMW called and they want their Hoffmeister kink back. Volkswagen should consider taking back– and Americans should stop lusting after– the new Portuguese-built Scirocco. It’s a lumpen, fat, graceless, derivative car: an amalgam of Alfa Brera, VW Passat and whatnot.

skoda-superb.jpgBYD– isn't that how they pronounce "bird" in the Bronx? In this case, it stands for Build Your Dreams, Chinese style. Of course, Geneva was full of catchphrases. Maserati had "Excellence through Passion." Bentley left the caps lock on, promising "RELAXING EXILARATION," "DRIVEN BY YOUR DESIRES" and "THE SEDUCTION OF YOUR SENSES.”

VW officially unveiled their new global mantra: Engineered Like No Other Porsche in the World. No, wait. It was “Das Auto” or “the car.” This must piss-off Pontiac, who now insists that Pontiac is Car. (This reminds of Garp’s father in The World According to Garp, who lost letters as he lost his life.) No matter what you call it, the main message coming out of Geneva is that small is beautiful. And there’s nothing wrong with that.

Click here to view Pixamo gallery of the Geneva Auto Show 

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13 Comments on “Geneva Auto Show 2008 Review: Das Show...”


  • avatar
    ajla

    Going off of the photo gallery, the best looking things at the show were the Accord wagon and the lady on stage with the Fiat Panda.

  • avatar
    AKM

    Scirocco: not nearly as good-looking as the Volvo c30….

    Wtf with the FX’s headlights? Infiniti keeps on insisting on some of the worst-looking headlights, right after the BMW 5-series’

    The renault concept is pretty hot.

  • avatar

    Nice photos. Seems like Cleantech is in full swing. BTW, what’s laughable about the A3 Cabrio?

    … the lady on stage with the Fiat Panda.
    Those green boots are gonna walk all over you.

  • avatar
    Martin Schwoerer

    Donal, it’s more laudable than laughable, but since you ask: the stubby looks are less than elegant, and it weighs pretty much for its size.

  • avatar
    Matthew Danda

    Sweet! A photo album site that hasn’t been banned by my employer’s Web surfing filter! Well done!

  • avatar
    Bancho

    http://www.pixamo.com/users/martinffm/view?thing=166839;view=zoom;page=99

    This image in particular I found most intriguing.

    On a serious note, the Soul Searcher seems like a nicely done vehicle (though as an ’08 xB owner I’m already partial to that style).

    BTW, I’m also liking the iQ. It looks like you’re driving a giant storm trooper helmet.

  • avatar
    i6

    Thanks for the report and pics.

    Fascinating thing that Daihatsu Materia, looks like just what GM had in mind when they probed the US viability of these three microcars;
    https://www.thetruthaboutcars.com/editorials/general-motors-death-watch-115-small-is-hang-on-thinking/

    What is the relationship between GM and Daihatsu (or whichever manufacturer really makes this car) these days? You know what I’m thinking.

  • avatar
    Martin Schwoerer

    Bancho: I’m glad you like it.

    i6: thanks for asking. Daihatsu is 100% owned by Toyota. The Daihatsu Materia is basically an updated version of the original Scion xB — but in contrast to Toyota, they didn’t add bloat when they modernized it. It has great packaging and I think it looks very cool.

    I drove it about a year ago for maybe 10 minutes and was much impressed; its only letdowns are the unpretty dashboard and the slightly rough engine sound. Clarkson is a big fan of it and saw similarities between the Materia and the iPod. Let me know if you want me to look for the URL.

  • avatar
    i6

    Ah.

    100%.

    Which is pretty much the inverse probability of GM re-badging it and bringing it to our shores then. So while GM ponders, Toyota rocks on. I shouldn’t be so surprised.

    Though I have to wonder; when did Toyota stop loving the N.A. market, and more importantly how do we rekindle the flame?

  • avatar
    Geotpf

    Toyota has been listening to it’s customers too much. I own a Scion xA, and I know I filled out a very detailed survey of what I thought about the car. (I had few complaints, frankly.) I’ll bet that many xB owners said the car was too small, so they increased it’s size.

  • avatar
    Sammy Hagar

    I’m glad somebody else thinks that the VW Warmfart is a bloated and overpriced (anticipation) machine; did the design team who worked on this intern on the Corrado?

    BTW: Nice shout out to the Appalachian readers w/the “whatnot.”

  • avatar
    Detroit-Iron

    “Toyota Urban Cruiser (wasn’t there an Al Pacino movie by that name?) which leaps to the top of the ten most boring Toyotas ever made in the history of the world, ever.”

    To leap to the top of the most boring cars that Toyota has ever made, it must be a car so boring that it can be used as a weapon in the War on Terror.

    “Ahmed, take this Urban (yawn) Cruiser and, uh, (yawn) uh, go and blow (yawn) up the, uh, American, uh, (snoring)….”

  • avatar
    CeeDragon

    I usually see eye-to-eye with most TTAC editorials but this one left me puzzled.

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