We weren't the only ones giving Toyota grief about their $20m contribution to the Audubon Society. The Green Company That Also Sells Gas-Guzzlin' Trucks has gone on the defensive after readers of their Open Road blog castigated the Japanese automaker for the largesse. It seems the National Audubon Society is one of the plaintiffs in a suit against the National Park Service for alleged failure to regulate beach driving at the Cape Hatteras National Seashore in North Carolina. Readers felt Toyota's donation "is being used against people who use their 4-wheel drive vehicles" and "to help fund the closure of the beaches of the Outer Banks of NC." ToMoCo says not so. After all, "we build and sell four-wheel-drive vehicles that have developed an enviable reputation in the four-wheeling community and many of us here are enthusiastic four-wheelers." To that end, their donation "will be used only to fund conservation projects, train environmental leaders and offer volunteer opportunities, not for lobbying or legal efforts." Yes but… a contribution of that size will free Audubon to redirect organizational funds that would have been used for those purposes, increasing their legal and lobbying firepower.
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But they have the Prius, so all is forgiven.
I guess I don’t get the whole Toyota can’t try to be green as long as they sell trucks thing, looking at their numbers for march
camry about 40k
corolla not sure, prob 30-40k range
prius about 20k
yaris about 12k
tundra and tacoma were each around 15k
sure their fleet average would be higher if they dropped the tundra and taco completely, but those lost buyers would most likely not choose a camry or prius instead.
“we build and sell four-wheel-drive vehicles that have developed an enviable reputation in the four-wheeling community and many of us here are enthusiastic four-wheelers.” To that end, their donation “will be used only to fund conservation projects, train environmental leaders and offer volunteer opportunities, not for lobbying or legal efforts.”
The environmental equivalent of a mullet, green in the front fun in the back.
@Lumbergh21
Bravo! That deserves a standing o!
This isn’t the half of it. Just think of the tizzy the Audubon Society will be in when they learn about Toyota’s non-truck offerings. My Prius, which is equipped with the optional Sam Coleridge Stealth Sportsman package, moves along so quietly it’s crashed into six spotted owls, four bald eagles, two Great Auks and a California condor. It’s good against armadillos too, but that’s PETA’s concern.
This is a tempest in a teapot. The lawsuit only asks for a no-vehicle zone on 12 miles of critical wildlife habitat. Those are tiny areas compared to the whole Cape Hatteras National Seashore. There’s enough to share. An extremist beach vehicle group has gone nuts over the 12 miles, when they should be working for a good compromise.
It may seem like a “tiny area” unless you’re familiar with the place. The CHNS is a narrow barrier island, and much of the drivable area (i.e. the beach) is not passable during high tide.
There is enough to share, and the beach vehicle groups (actually fishermen’s groups, but vehicular access is the only realistic way for landlubbers to have a chance) were trying to work with the extremist environmental groups on a good compromise.
But the no vehicle zones they wanted would basically close off access to the entire park, which many believe was their true intention all along.
Mr. Williams sums the Toyota-Audubon situation nicely.