Breaking up is hard to do. It's even harder when you aren't even ready to move on. Automotive News [sub] reports that GM is "breaking up" with "Big Oil" in a series of new advertisements set to debut in June. "Dear Oil," begins the McCann-Erickson spot. "We've had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other." GM's corporate marketing director Katherine Benoit says the ad "addresses the oil-price issue head-on, albeit with a tongue-in-cheek twist." By which she clearly means not at all. You see, GM has been attempting the hugely popular "green branding" approach for some time. The only problem being GM has basically nothing particularly green to market. GM has tried to conceal this discrepancy by touting its E85 FlexFuel vehicles. But with food prices up and ethanol enduring a much-deserved run of bad press, GM is back to square one. And so GM simply asserts it's "done with oil." Benoit thinks that someone will take the "break-up" seriously, saying "You have to make sure that the story you tell plays out." Sadly for this misguided marketing attempt, the GM-Oil relationship has less of a boyfriend-girlfriend dynamic than a junkie-heroin vibe. The [still] truck=heavy manufacturer doesn't need a break-up; it needs a 12-step program.
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just ’cause I now only have to see my crazy girlfriend every 10 days instead of every 7 days doesn’t mean I’m broken up!
the fact is that I still need to see her…like all the freaking time.
or maybe I’m misunderstanding what it means to “break up”
because apparently to GM, “breaking up” means doing absolutely nothing
How about creating ads for cars?
Isn’t that what GM is selling?
AKM :
June 11th, 2008 at 3:03 pm
How about creating ads for cars?
Isn’t that what GM is selling?
That doesn’t work unless you:
A) Have something to sell
and
B) Haven’t driven away the public’s trust by years of lieing about your cars and selling pieces of garbage.
GM’s greenwashing campaign continues.
Next up, neutering the Camaro with a four cylinder engine and painting it green.
What a load of methane. GM had E85 vehicles available long before it was “the thing to do.” They’ve been selling ULEV’s for decades!!!
The EPA was giving credits for the manufacture of these alt fueled vehicles. But, Alas, GM didn’t choose to market them.
GM had many trucks, vans, SUV’s that were LP capable for their customers that wanted them. In AZ, the short sighted Gov. had an incentive to buy an “alternative fueled vehicle.” Trouble was , there wasn’t any place to fuel on up thaw was convenient.
But hey!! Don’t facts get in the way of a good story!!
Is there really any more room on the BASH
American Manufacturers (GM) bandwagon??!?
I guess the GMT900 based trucks are intoxicated late night booty calls?
They’ve been selling ULEV’s in CA for decades as well!!! Just not waving any flags….
Whilst driving around today I tuned in for about 15 minutes of Rush Limbaugh, which is about the maximum I can stand listening to his royal bombastadness. Luckily the cupholders were empty and my hands were both on the wheel, otherwise I might have had a mess to clean up when Limbaugh went into his paid-for pitchman role for GM. The two cars he was hyping: The Tahoe Hybrid and the European Saturn Astra. Two duds for the price of one. If paying the likes of Rush and Hannity to pitch the product is GM’s idea of a marketing turnaround then they really need to watch the news a little more.
Now for the ugly angle:
GM + Big Oil = Unpatriotic!
Buy a Prius! It’s good for America!
How about creating ads for cars?
Isn’t that what GM is selling?
GM once said “we don’t make cars, we make money.” Of course, now they don’t make money.
John
In any cross-section of any group, association, friends, acquaintances, or industry, I think we’ll find that most people are not pistonheads. And most people don’t pay any attention to corporate finances or fiscal health. It’s just the odds. It’s just an ad campaign, so what does it matter?
When the bankruptcies happen, the famous talk-show hosts will probably be just as surprised about it as 90% of the nation…or world. Because they are not pistonheads, so they just don’t pay attention to this stuff like we do.
But these guys have a HUGE listenership. From a marketing aspect, it may be the one thing GM gets right all year. Enough to save the ship? Not so much.
I think the only way oil and GM will break up is if they get a shotgun divorce.
Of course, the way it’s going right now, GM seems to be looking down the wrong end of the barrel held by Mr. (or Mrs.) Oil.
Good, now maybe Chevy will give me a Colorado Hybrid with the Saturn Vue’s system, a 6spd automatic and 28 mpg.
No? Oh dear. Maybe this breakup will take longer than expected.
I remember reading that G.M was the main cause of the demise of electric streetcars…..
How the world turns!
Right… And who owns 3/4 of all GM stock??? And who owns 3/4 of all Big Oil stock??? Uh huh, divorce my ass.
This is just like the two brothers (a fact unknown by their customers) that owned dept stores across the street from each other and “fought” like cats and dogs to “undercut” each other. They both became rich off the gullible public that thought they “saving” money at the “fire sales”.
As PT Barnum said, “There’s a sucker born every second”…
The EPA was giving credits for the manufacture of these alt fueled vehicles. But, Alas, GM didn’t choose to market them.…
GM was making a lot of vehicles flex fuel because the feds gave back some offsetting mileage credits to help build “critical mass” for alt fuel vehicles. Never mind that there were no refueling stations. They did not even charge for it either. All in the name of building more guzzlers…nothing green about it except as in greenbacks…
GM seems to be viewed as a hero gone deadbeat. GM is an enterprise, enterprises conquer or suck. If an enterprise is a hero, its just a bonus for us.
Yes but we know how it really is. In the quiet lonely hours of the night GM is still dreaming of $2.00 gas and Hummers and Escalades. GM would go back in a heartbeat if only they could.
Let’s see – GM owned the patents for the NiMH batteries that powered the better EV1-2nd gen and the RAV4-EV. Then they sold them to Chevron indirectly. Now I hear they want them back b/c GM could power the Volt or another EV1 design from those batteries. Chevron even sued Toyota and Panasonic over those batteries trying to force Toy and Pan to quit making and using them. Panasonic batteries powered the 2nd version of the EV1.
Those batteries could put the Volt on the road NOW with a range better than 40 miles.
You know all the hydrogen hype GM wants us to buy into? How hydrogen is the fuel of the future? Well it’s not a fuel but an energy carrier like steam. Where will the hydrogen come from in massive quantities? you guessed it – BIG OIL…
Same players in a different costume soaking up my dollars.
These are reasons I want an EV – to get those people out of my life and out of my budget.
Of course we get alot of FUD telling us that electric cars won’t work for a laundry list of reasons even if the average person doesn’t face those obstacles. An EV is no less practical than a small coupe or sports car and plenty of folks buy those – as primary, secondary or tertiary vehicles.
I’ll believe GM is changing it’s ways and moving away from big oil when they’ve done it and stayed away for decade or so.
GM has lied time after time after time to the American consumer. And why is it that I would want to be one of their customer? The other guys might be liars too but I haven’t caught them – yet…
By the way, I’m serious about the mild hybrid thing.
GM, if you have any guts whatsoever (and if you’re serious about “breaking up” with Big Oil) you will put that hybrid system into more vehicles. It upped the economy on the Vue from 22 to 28 mpg for the 2008 model year, while only making a $4120 increase in vehicle price! After the federal tax credit of $1550, that’s a $2570 increase over a base Vue. At $594 a year fuel savings, the hybrid would be paid off in economy in around four years. It would continue to save the owner money after that.
GM should put that hybrid system into several vehicles. The first one that comes to mind for me is the four-banger Colorado. With improved transmission, the thing would deliver a big improvement in economy.
The only thing I don’t understand is why the Vue gets so much better fuel economy from its hybrid than the Aura does, and that’s the only reason I wonder if the hybrid system would deliver considerable economy benefits from the Colorado. I figure it’s because the Vue has more engine power lost to heat during braking because of the vehicle’s increased mass, which would make it good for a heavier pickup like the Colorado, but I’m not sure. Any thoughts?
More marketing rubbish. If the big three spent as much on innovation as they did on marketing they might not be in this mess. This so-called breakup is bullshit. If oil prices come back down they’ll go straight back to making behemoth gas-guzzlers, after all, it’s what Americans REALLY want.