By on June 19, 2008

taylor.jpgFolks, when Alex Taylor III bails on GM, it's all over bar the shouting. In his most recent article for Fortune [via CNNMoney] , Three Sticks puts down the pom-poms and gives GM a mighty good shellacking. "The news coming out of Detroit is getting worse, and unlike in past years, there will be no full recovery. Analysts are betting that General Motors will be forced to take emergency financial measures this year that could hamper its competitiveness for a long time to come… This stunning sales decline means that GM is continuing to burn cash at a fearsome rate – perhaps $1 billion a month by some estimates. Rod Lache of Deutsche Bank figures that GM will consume as much as $19 billion in cash over the next two years. Since it began the second quarter with $23.9 billion on hand and needs $10 billion to $15 billion to keep the lights turned on, that leaves a big hole." Yes, Alex, a VERY big hole. A hole that's an extremely slimming shade of black. How black? "In GM history, 1992 is generally considered the worst year of modern times, with multiple plant closings, huge losses and the shunting aside of CEO Robert Stempel. Now it looks like 2008 will have that beat." And then some.

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27 Comments on “GM Craters: “Business historians and plain old second guessers will have a field day”...”


  • avatar
    mel23

    Certainly the Fiat fiasco and the Saab acquisition were errors, but was spinning off Delphi as well? Would GM have saved money if they had kept it? As I remember it, GM signed on for an obligation to the Delphi workers for some number of years, and if things had held together for another year or two before falling sales starved Delphi, GM would have been off the hook.

    As for selling stuff, like what? Who would have an interest in an old car plant? Was it Ford that sold one around St. Louis recently? I think it’s being torn down, so the only value in these things is the land, so the cost of demolition and cleaing up any toxic waste have to be factored in. I suppose they can always borrow at SOME rates, but it’ll be ugly.

    Another difference between GM and a Japanese company is that the CEO of a Japanese company would have long ago resigned in disgrace instead of slurping at the trough as long as possible before belching, pointing accusing fingers at the workers and customers and shuffling off.

  • avatar
    Dan8000rpm

    Excellent point mel23. I remember the President of Mitusubishi doing time over a recall scandal a few years ago. And the CEO of Daewoo making the “ten most wanted” list for his role in that companies collapse. Any bets on ANYONE from GM going to jail when this thing tanks? Yeah right. what do you have to do in corporate America to be accountable?

  • avatar
    truthbetold37

    I don’t understand why Rick W won’t walk away from this? He could disappear like Bob Eaton.

  • avatar
    Lichtronamo

    This says it all:

    “In May, GM sold only 268,892 vehicles in the U.S., leaving it just a smidgen ahead of Toyota (TM), which sold 257,404. June could see Toyota beating GM out for the title of the number one auto company in the U.S.”

  • avatar
    KixStart

    truthbetold37: “I don’t understand why Rick W won’t walk away from this? He could disappear like Bob Eaton.”

    Or Jimmy Hoffa.

  • avatar

    Rick’s still being paid over 15 million a year for his “stewardship” of the sinking ship.

  • avatar
    motownr

    A very well written article, IMO.

    I am in the minority holding Wagoner in the highest esteem, but there is no doubt that there is ugly work to be done in the future in terms of repeating the Olds experience.

    The (weak and generally unimpressive) Board will never act against Rick, but you have to wonder if he’ll want to go down the long and sad road of closing down pieces of American history. My guess is that he’ll leave that to someone else, most likely an industry outsider.

  • avatar
    rtz

    Idle the plants that are currently producing vehicles that aren’t selling? Would that stop the cash burn? Take the summer off from building trucks? Only build what sells?

    Or call Kerkorian up for some help?

    Convert existing models to electric and sell a desired product that is currently for the most part, unavailable.

  • avatar
    Landcrusher

    All I can say is that the so called “second guessers” have been predicting this for a while now. I have to take issue with calling them second guessers.

    Armchair CEO’s would be better, but it still doesn’t quite ring true. Hell, everyone saw it coming, and no one did squat about it.

  • avatar
    Droid800

    @ RTZ

    Even if they idle the plants, they’ll still be losing money on the plants and the unionized employees that work at them. Granted, its nowhere near the same amount as what they lose at plants that produce what isn’t selling. The only way for them to close a plant and not lose money is to sell the property and reassign the workers.

    What they need to do at the truck/suv plants is idle them for at least 9 weeks (similar to Chrysler and Ford) and let the supply decrease to reasonable levels. Then they need to emulate Toyota’s ‘just in time’ philosophy to ensure that there is never an oversupply of trucks on dealer lots.

    As for GM;
    I don’t buy the $1 billion a month cash burn, since that was during an especially heavy buyout period (e.g. not regular business expenses), but they’re still in trouble. I understand why they’re hesitant to shutter brands, since it cost them over $1 billion dollars just to shutter oldsmobile, and they would have to shutter at least 4 brands and can’t really afford an additional $4-5 billion dollars to do it.

    Even though Wagoner has failed thus far, his real test will be coming soon. He needs to make the hard choice of shuttering Saturn, Pontiac, GMC, Hummer, and Saab. The only way GM is going to survive is if they cut out the fat, like Ford has done, and focus on their core brands, which should be Chevy, Cadillac, and Buick. It’ll hurt, and will certainly cause them to lose more market share and their #1 spot, but unless they do it, GM is doomed.

  • avatar
    canuck

    I remember back in 1992. GM called all employees into an unplanned meeting. We knew something was up, because it was unheard of for GM to shut down the line to talk to us.

    There were some GM executives on the stage and they looked worried.

    They told us that GM had come within an eyelash of failing to meet their payroll. The bankruptcy of GM had been discussed. At the last second some ffinancing had come through for them.

    Shortly after, Robert Stempel was let go. The rumour was that he refused to dump workers, so the board terminated him.

    Shortly after, the union negotiated many concessions. We lost 9 personal holidays and had our wages frozen, among other things.

    People forget, or don’t know how, close GM came to bankruptcy back then.

    If their financial condition is worse today, than it was then, the odds are heavy that GM won’t survive.

    I am sorry to say that too. GM was an excellent employer for my career. It truly was like working for the GM Family.

    I worry, not only about my fellow GM employees, but the hundreds of thousands of regular people who depend on GM plants for their living as well.

    The parts suppliers, dealers, cafeteria workers, and the people who own shops in the factory towns.

    All will suffer.

    We grew up with GM for goodness sakes.

    There was always mom, apple pie, and GM.

    It would be like losing an old friend.

  • avatar
    jurisb

    As somebody mentioned here, really, what do you have to do to make executives accountable? If Rick took a mortar and just annihilated half of the employees in a factory, would he be stripped of his bonus? Who would strip him? If those CEos are not accountable in front of their conscience, of thousands of workers dragging their lives on bare bread, and leaving their children with no presents on Christmas, or their faces that will change forever, carved with wrinkles of fate and fatigue. How do you eschew that Bob, Rick? You put sunglasses on and continue sipping margarita in a palm coppice with God himself crying tears of summer rain over your sunshade parachute.
    And of all that 1-biilion a month cash draining, how much is being spent on engineering new platforms, engines, educating workers for quality work? How much longer you are going to fight the cancer of mediocrity of quality and diversity, before it reaches main arteries in Chevy and drains dry last volts in your heart pacer.

  • avatar
    Landcrusher

    Gratz JB,

    You actually found the one problem that cannot be laid at the doorstep of bad management. Employment is a two way street. Lifetime employment was dead twenty years ago. Anyone left should have known better.

    This whole idea that 60k plus factory workers are going to be unemployable if they lose their union/gm job is primarily crap, and if it were true, it would be the union at fault for not telling them to be prepared for the possibility. No management ever promised them lifetime employment, and it was supposed to be the union looking out for the workers. If GM was looking out for the workers, what is the union’s role?

    You are WAY off base. Any of them willing to relocate and take a market wage for their experience level will be just fine.

  • avatar

    Droid800, I agree with a lot of what you said, except that I think there’s room for one more brand. It’s GMC. Make all trucks GMC. Get rid of the Chevy-branded trucks. GMC has a reputation for both work trucks and upscale trucks (Denali). I realize lots of their customers feel an irrational connection to Chevy trucks, and not to GMC trucks, but they’ll get over it. Chevy, with trucks, is just too sprawling. Make Chevy all about cars.

    The other option is to keep all the brands, but to stop badge engineering: Make each brand truly what it’s intended to represent. This, of course, would have meant making the Chevy Volt a Saturn Volt, for instance.

  • avatar

    canuck, although I’ve never worked for GM, I hear you and understand. This is why it’s tough to see people crassly and sarcastically seem to cheer on the demise of GM. It’s one thing to criticize top management — even harshly. But to laugh at the whole spectacle reflects, IMO, a lack of compassion and a failure to grasp the potential enormity of the aftermath. It’s simple to generalize, and generalizations make vilification easy. But not everyone at GM is an idiot. Just look at the Cadillac CTS-V and the Corvette. There are other examples, like the entire line of trucks. You don’t make vehicles like that by being stupid. You make do with vehicles like the Aveo, however, by, yes, being stupid. And for this and other examples of shortsightedness I do not understand top management’s thinking, or lack of it.

  • avatar

    The edit function isn’t accepting my changes:

    “…BY being stupid…”

    NOT

    “…my being stupid…”

  • avatar

    I should also clarify that HUMMER probably should be sold or only offered in regions outside the U.S. where it doesn’t damage GM’s overall reputation.

  • avatar
    Joe ShpoilShport

    “The (weak and generally unimpressive) Board will never act against Rick, but you have to wonder if he’ll want to go down the long and sad road of closing down pieces of American history.”

    Now that’s funny, right there.

    He’s been “slurping at the trough”, going down the “long sad road” for a long time now. Known it, and spinning it.

  • avatar
    motorcity

    Businessweek mentioned a plan being thrown around to Wallstreet firms about spinning off the overseas operations (public offering) and put NA on it’s own. I thought this was pretty big news, but have not seen anything else on it.

  • avatar
    AGR

    The pundits go in one direction and GM goes in the other direction in a repeat of the same old story over and over.

    There is always room for a new story, a new perspective, a different outlook…to the same old story.

    The best one is when the market changes direction and the folks in Detroit including GM were presumably caught by surprise.

    “Lets leave them the truck and full size SUV segment with the big profits, lets hope they get in a stupor and keep on getting higher…once the market shifts and it will…they will fall on their own swords…it will be interesting to see the various spins it will take…in the meantime lets make sure we have enough “market desirable” product in the pipeline”

  • avatar
    chinar

    To everybody who say GM should kill brands:

    Are you crazy?? Do you know how much it costs to close dealerships?? Do you know how little it costs to make a Pontiac G6 that sells more than 15k/month off the same platform as the Malibu? Or how little it costs to “convert” a Chevy Silverado into a GMC Sierra?? GM would be crazy to give up on those sales especially when they cant just layoff workers (as in no pay) and close plants and dealerships.

  • avatar
    mikey610

    It’s ALEX Taylor III, not Alan….

    …you would think the dividend would provide a floor for the stock, but I think investors aren’t valuing that since there is a high risk it will be discontinued..,

  • avatar
    daro31

    For 40 years I have been working in or around the big 3, from the production line to middle management. I never made it beyond because as I was told at Ford, I was too honest to have a future there beyond the level I was at.

    All that time my best buddy worked at a GM plant as an assembler, he is quite proud of how little he managed to do, how he could tell his supervisor were to go, and how his Union Membership card entitled him to do what ever he wanted. I always thought it was just some kind of macho chest pounding on his part until I actually worked there for a year. The waste of time and materials, the energy upper management put into padding there expense reports and performance reports, would have put a man on Mars by now.

    My father had his own business, a maintenance business and he put in long hours, was honest and disciplined with a good business sense. He did what needed to be done, paid his taxes and managed to scratch out a living. I always realized though that he was just one bad judgment or a lazy few weeks away from disaster.

    Perhaps that is why I have had a 40 year battle with my GM buddy. I keep telling him that no matter how big a company is; eventually waste and mismanagement will win. Even now my buddy is certain that the bad numbers and losses coming out of GM are just accounting tricks, and all in their plan, he just can’t believe they could fail, they are just to big and nobody really knows just how big they are. He is staking his pension and lively hood on the fact that he never trusted them as long as he worked there, so he is sure that the bad numbers can not be trusted now. How is that for convoluted thinking?

    I guess my sense of slight anticipation that GM is going to bite the dust is no more than winning a bet with a buddy. How is that for convoluted thinking?

  • avatar
    friedclams

    Right on, jurisb. Where is the outrage? America’s industrial potential is being wasted for lack of leadership.

  • avatar

    The number of brands is not the problem. It’s just something that’s easy to grasp, so people focus on it.

    Manufacturing, labor, and legacy costs have placed a huge burden on GM, one any execs would have had trouble dealing with. Wagoner is still running things because more headway has been made against these costs than many people thought was possible.

    New product development has been another weakness. They’ve made much headway here as well. But the factors I wrote about in my Ph.D. thesis probably continue to hinder them.

    http://www.truedelta.com/exec_sum.php

  • avatar
    Pch101

    The number of brands is not the problem. It’s just something that’s easy to grasp, so people focus on it.

    The number of brands is absolutely a problem for GM, because the higher quantity increases the sprawl of the management bureaucracy, encourages corporate fiefdoms and feeds badge engineering and cannibalization.

    It’s a bad business model for a mainstream car maker. It can work for soap and cereal and toothpaste and other consumer products where finely honed niching is possible, but for cars, it is ultimately a losing proposition. You can tightly niche the very high end, but not the bottom and the middle where most of the market is.

  • avatar
    menno

    daro, the union workers at Studebaker South Bend Main came out of work about 2 weeks before Christmas 1963 for their lunch break and were met by TV cameras (which was really a big deal back then). The union hadn’t told them yet, that Studebaker was closing down before Christmas.

    Many of the workers scoffed and laughed at the TV people, stating “Studebaker is going to be here when both you and I are dead.”

    Wrong.

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