By on July 8, 2008

 Henry Ford: "You don't build a reputation on what you're going to do." GM CEO Rick Wagoner: "Our team continues to develop further action plans to optimize our operating structure under these new market conditions, improve our cash and funding position, and keep our key product and technology investments on track." I know that many of our Best and Brightest are cubicle-dwellers; workers well-versed in the kind of euphemisms used by managers to obfuscate– I mean "hide" inactivity and incompetence. (My personal pet peeve is verbizing perfectly good nouns, as in "let's action that plan.") Just so we're all on the same page, I'm saying that a great leader does NOT resort to doublespeak and big words when the chips are down. Winston Churchill didn't say "I pledge to maximize my personal contribution to right-sizing the National Socialist Government by exanguination and perspicacity." He said ""I have nothing to offer but blood, toil, tears and sweat." If Rick Wagoner really wanted to save GM– and not his own ass– he would start by speaking plain English. As if. 

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12 Comments on “Daily Podcast: Euthanizing Euphemisms...”


  • avatar
    seoultrain

    Happy Birthday, RF!

  • avatar

    He’s only paid $15 million a year, and that amount buys obfuscation.

  • avatar
    N85523

    A nice tribute of a great leader. He was the indispensable man for Britain. Rick Wagoner et al are mice in his formidable shadow.

  • avatar
    Mullholland

    I hold mice in too high stature. Insects seem more appropriate. If you simply must have a mammal to cower in Churchill’s shadow, I suggest a weasel.

  • avatar

    Copying this from the DetN post, fitting here.

    I ran a sentence from GM fluff through a readability analyzer.

    “We will consider opportunistically executing financing transactions in the global capital markets, although we have nothing to announce.”

    … you just can’t make this stuff up. This beats “aggressively conservative” which used to be my favorite.

    My boggling mind just boggles on. Don’t they have warning bells clanking away when sentences get this silly?

    I ran the whole statement through the Flesch readability test. You need to go to school for about 18 years to start making sense of it:

    Number of characters (without spaces) : 251.00
    Number of words : 38.00
    Average number of words per sentence: 19.00

    Indication of the number of years of formal education that a person requires in order to easily understand the text on the first reading
    Gunning Fog index : 18.13

    Approximate representation of the U.S. grade level needed to comprehend the text :
    Coleman Liau index : 21.53
    Flesh Kincaid Grade level : 18.53

    Flesch Reading Ease : -3.91

  • avatar
    Detroit-Iron

    Read Orwell’s “On politics and the English language.”

  • avatar
    dastanley

    Whaddya expect from a glorified accountant? Rick Wagoner is the most uninspiring, spineless, milk toast of a “leader”. I cannot imagine this guy being the captain of a football team or a platoon commander in the USMC.

    Hey Rick, if you just make your proclamations and announcements as complicated sounding as possible while saying nothing, you can confuse most people into thinking that you’re smart and on top of your game. All the while you’re really hiding and saying/doing nothing. Nice try though.

  • avatar
    bleach

    Not defending the Rickster, but I’m willing to bet he doesn’t come up with those releases on his own. I’m sure the PR/Investor relations folks script it for him.

  • avatar
    JJ

    The C4 is actually Citroen’s Civic competitor.

    The C3 is below that, more like a Honda Fit/Opel Corsa/VW Polo/Renault Clio/Peugeot 207 competitor.

    Obviously it gets rather confusing because of all the different variants every brand makes these days.

    The C2 is the 3(2)-door version of the C3 and then there is the C1, a really small car that they developed together with Toyota and is also sold as Toyota Aygo and Peugeot 107.

    The C4 itself has 2(!) Picasso versions of it’s own, a 5 seater and 7 seater version, that have slightly different styling and the 7 seater is longer.

    And then…(yawn) there still is the Berlingo, which is passenger version of a small van (called monospace) that has about the same functionality as a 5 seater C4, but is uglier and probably slightly cheaper.

    So, if this C3 Picasso gets the green light Citroen will have about 4 cars that basically do the same thing.

  • avatar
    carguy

    I hate to be the history nerd here but I wouldn’t hold up Winston as the poster child of good management. While he is mainly known for recognizing the Nazi threat in the ’30s and convincing the US to enter the war, his pre WWII career was anything but exemplary. Highlights include his forced resignation as lord of the admiralty after his lack of judgment led to the disastrous WWI battle of Gallipoli and his earlier domestic policy stroke of genius as home secretary when he suggested that troops should open fire on striking coal miners in 1910-11.

    But at least he didn’t use office double-talk.

  • avatar
    shiney

    Once upon a time, MBAs were a boon to corporate America, bringing order and control to poorly documented and inefficient accounting, inventory and management systems. Today, an MBA has become become a virtual requirement to move into American management, and the generically trained MBAs that bear them have become blood clots in the corporate arteries. No decision is to small to require a meeting, no amount of experience, judgment or common sense can be allowed to override whatever the decision matrix of the month says. When all you are trained in is statistical management, the answer to every problem is a new management tool – the physical manifestations of the euphemisms you so aptly ridicule.

    Given that some MBAs are insightful and invaluable managers, I wanted to find a word to describe the specific type of MBA that is the issue, the Rick Wagoner type that wallows in self pity and uses statistics, indecision matrixes and PR fluff to dilute responsibility and justify why they should be paid exorbitant amounts while the companies they are supposed to manage lurch from one crisis to another.

    The term I’m currently using is Bovine MBAs – for their unique ability to sit through a six hour meeting without showing the slightest signs of boredom or original thought.

  • avatar
    cueb3

    We work 24-7 to bring you World Class Products designed and built by a dedicated team of automotive experts. Over the past several months, we have shifted our paradigms to include some uncontrollable factors that may be ailing the overall marketplace. We do have exciting new products featuring breakthrough technologies waiting in the wings. We expect these technologies to result in automobiles that will lead the marketplace into the 22nd century. In the meantime, we ask our shareholders, employees and creditors to continue their support and confidence in our broader and clearer vision that will sustain the magnificent heritage initiated by Sir William Crapo Durant, over 100 years ago.

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