At the risk of being sued by Julie Roehm, inventor of the Dodge brand's ill-fated lingerie bowl, the ex-auto exec strikes me as a bit of a bunny boiler. The above headline comes from an email exchange between Roehm and her then-subordinate (in the literal sense), executive Sean Womack. We are privy to its contents thanks to Roehm's lawsuit against her then-employer Wal-Mart. Which was eventually settled amicably (i.e. Wal-Mart, like Chrysler, paid her to go away.) I mention all this because the increasingly salacious Detroit News Business Insider informs us that Roehn's bad girl behavior has landed her a role on Mark Burnett's new reality show "Have You No God Damn Shame?" Just kidding. Obviously. The real name of the program is "Jingles." Even though it's stuck in development Hell (like I give a shit), the report tweaked my curiosity. When was the last time you heard an automotive brand jingle? I can't remember a memorable one……. lately. I think it's high time for a comeback.
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Jingles, a lost art in adland. Probably the most effective method to keeping your brand/product name in someone’s head ever devised. Does TTAC need a jingle?
Yes! As long as it’s not by Barry Manilow. Oh, go on then.
Some 80s kind of thing would work great… Huey Lewis!
The buzz is that the TV show “Jingles” will have Gene Simmons as part of the cast.
Reason #863 why it would never hit any of my DVRs.
Are any of the Ramones still alive?
They would hew well to the TTAC brand.
She’s one of those people that I would really like to meet. And then proceed, very calmly, to beat the living crap out of.
That people like this reach positions of management is most unfortunate, and a shame to all hard-working managers.
The founding three members are dead but Tommy Ramone, Marky Ramone, Richie Ramone, C.J. Ramone and Elvis Ramone live on.
Hey, I have an idea: Julie Roehm ==> Julie Ramone. Huh? Huh? She could dye her hair black and start crooning “I Wanna Be Sedated.”
THAT! is a dude right?? Those are the scariest, nightmare inducing horseteef I’ve ever seen on a member of the allegedly fairer sex. Goodness. It is obviously the testicle (collector) fairy from some not-so enchanted rust belt land.
A story about Julie Roehm? Did the AutoExtremist agree to join TTAC?
I know the guy who did the “Today’s Chevrolet” jingle. I’m sure he’d do more if someone would pay him. But somehow, today’s cars just do’nt inspire jingles the way they used to. Nor do alpha numerics
Zoom , zoom.
Relations with a female boss? I need only refer to Jack Nicholson, “A Few Good Men”.
And I’m not talking about the “You can’t handle the truth” line.
The best was when Chevy bought the Bob Seger song “Lick Like a rock”. Makes me wanna run out and buy a Chevy pickup and then go yank some tree stumps out of a muddy field with it. I wonder if she had anything to do with that?
“Like a Rock” was a terrible choice for a pickup truck! But I remember that period. That was “SO Detroit”; still living in the past with ancient songs.
The best comeback came from a Chevvy Silverado or GMC truck commercial, if I recall correctly, spoken by a woman…”and it doesn’t drive like a rock!”
If we must talk about ad campaigns, can we discuss the HP “Mike Rowe Gets Down and Dirty” banners? I’m getting tired of his ugly mug. I mean man…he didn’t even dress up for the pictures; what’s THAT all about?
Something new would be nice, or at the very least, replace Mike with Jill Wagner and I might even buy whatever she’s selling, even if I already have five and don’t need another!
“Bunny boiler”… been awhile since I’ve heard that old Fatal Attraction reference. Nice.
Oh, and the car that drove in water… the “Amphicar”