A couple of months ago, we ran a survey to find out a bit about our Best and Brightest. Our opt-in survey (with all that implies) asked about how often you visit and what you do while you're here, your car buying habits, involvement in the automotive hobby and (of course) some of the usual standard demographic stuff. Needless to say, we didn't tell you how to answer it, like your friendly neighborhood dealership service department. The results are in and here they are. The PDF has numeric scores from most questions with a summary of the open-ended questions. It's given us an insight to who our customers are and how we can improve the quality of our product. And believe me… we'll look at every comment you made. Thanks to all who participated. BTW: advertisers need apply.
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We need to get more girls in this joint.
Wow, 1% of the men responding lied and claimed to be female!
Only 8 females read TTAC?!
Robert, could you set up a sister website called “The Truth About moaning at your partner and then shop for 6 sodding hours for a pair of flipping shoes you don’t need”?
You might get more female readers then!
I was going to comment on where who were the other 7 females? I think we all assumed Katie was the one and only. Got beat to the punch.
Katie, you filled out the survey 8 times. Admit it.
There were 14 skips. That might get us up to a whopping 22 women! (sigh)
I’ve always thought this site was a sausage-fest…
Now you’ve confirmed it!
What I find really funny is that out of ALL the questions, the one fact which all blokes have focused on is how many females are on TTAC! LOL Suddenly, cars have taken a back seat for while!
I feel like the odd girl at a comic convention!
No need to feel odd at all, Katie.
Perhaps just less testosterone-poisoned.
Only 108 canadians??
KatiePuckrik Says:
What I find really funny is that out of ALL the questions, the one fact which all blokes have focused on is how many females are on TTAC! LOL Suddenly, cars have taken a back seat for while!
Cars, females and back seats. Something for everyone.
You guys are forgetting Megan Benoit, the original TTAC She-Goddess, and Samantha Farago, the resident Queen of Horsepower, and Duchess of Cornering Prowess.
Right now Megan’s reviews have tapered off due to her driving needs concerning how easy it is to clean puke off a back seat instead of cornering ability. But once her little one has learned to sleep through the night, her raging wit will return en-masse.
And if any other female readers out there (who didn’t fill out the survey) want to join TTAC, please e-mail me with a review.
Remember readers, you too can join TTAC. All we ask is you send me (Capt Mike), an 800 word review, thats well written to our standards, with intelligence and wit. Its harder than you think, but well worth the rewards!
Speaking as a white male in my mid-30’s, I apparently am, for once, in the minority, thanks to some of these figures.
A full 1/4th of the people here make over $100,000 a year? That’s what, 10X the national average? Are we going to start seeing Grey Poupon ads on here ;)?
241 – Need more Canadian Girls apparently.
A full 1/4th of the people here make over $100,000 a year? That’s what, 10X the national average?
No, the national average is a bit over $26k for individuals and 48k per household.
@thetopdog: another quarter of recipients replied “None of your damn business” so the 25% number is probably on the low side.
Yeah, I’m actually not surprised by the income thing. At first I was thinking “holy crap, that’s high” but now, I think that a) brainpower typically drives income, and due to the overall level of writing and comments, a higher level of brainpower is implied, b) the Big 3 pay quite well, and there are probably more than the few commentators in their ranks, and c) cars are an expensive damn hobby, so it’s harder to be a real enthusiast unless you have a high income or work in the industry.
Anyway, interesting results :) Thanks!
TexasAg03:
I know the national average is somewhere around there, what I’m saying is that the percentage of people making over $100k on here is about 10X higher than the national average percentage of people making over $100k. So if 25% of people here make $100k+, then 2.5% of people in the US would make that much. That’s just a wild guess though, I really have no idea what percentage of people in the US make $100k+ but I’m sure it’s well under 25%!
thetopdog
I know the national average is somewhere around there, what I’m saying is that the percentage of people making over $100k on here is about 10X higher than the national average percentage of people making over $100k. So if 25% of people here make $100k+, then 2.5% of people in the US would make that much.
Everybody hang on. This is an opt-in survey. I don’t think we can accurately characterize our 640k monthly uniques with a survey of less than a thousand obvious fans.
I feel like the odd girl at a comic convention!
A bit redundant, no? Aren’t all girls at comic conventions a little odd?
RF –
Everybody hang on. This is an opt-in survey. I don’t think we can accurately characterize our 640k monthly uniques with a survey of less than a thousand obvious fans.
What, you mean we SHOULDN’T draw statistical conclusions from statistically inconclusive data? Perish the thought.
Out of curiousity, are there any further numbers e.g. margin of error?
You’d have to correlate income with location; here in Silicon Valley, earning less that $100k means you’re probably thinking of a second job singing Eagles’ tunes on street corners.
I know the national average is somewhere around there, what I’m saying is that the percentage of people making over $100k on here is about 10X higher than the national average percentage of people making over $100k.
FYI
7% of individuals and 17% of households make $100k or more per year according to:
http://bit.ly/qlfuE
FYI
Our Google Analytics:
652,505 unique visitors per month
2,157,733 page views
3.31 pages per visit
05:02 average time on site
50.65% percent new visitors
10 visits from Haiti
652,505 unique visitors per month
Is that tracked by IP adress?
If so, would I count as three people if I visited from home, work, and my iPhone?
On the question about browsing other sites; at the time I took the survey it wouldn’t give me a choice of none. I chose one of the others.
How many other people did the same?
Robert Farago Says:
FYI
Our Google Analytics:
10 visits from Haiti
You’ll double that if you add moped reviews.
TexasAG03:
Is that tracked by IP adress?
If so, would I count as three people if I visited from home, work, and my iPhone?
Yes indeed. Numbers of visitors: 361,730.
If you look at the age and sex demographic, you will understand why so many make more than 100k.
It’s the people on both ends of the age spectrum and stay at home mom’s that brings down the averages. Thomas Sewell did some interesting work on this. The average income of an average working age person while employed full time is so high that they are all filthy rich according to our leaders in Congress. They must be taxed now, so they will need handouts later.
In many parts of the country, particularly those with higher paying jobs, $100k/year isn’t enough to buy a starter home.
Not to mention that with the value of the dollar falling like a brick $100k doesn’t buy half as much as it did eight years ago. =
Less than one quarter as much if you’re talking gasoline!
–chuck
# John Horner Says:
July 18th, 2008 at 7:20 pm
In many parts of the country, particularly those with higher paying jobs, $100k/year isn’t enough to buy a starter home.
I don’t know where you’re from, but you can take your pick of plenty of great homes here in SE Mich if you make that kind of scratch.
sitting@home Says:
July 18th, 2008 at 5:04 pm
You’d have to correlate income with location; here in Silicon Valley, earning less that $100k means you’re probably thinking of a second job singing Eagles’ tunes on street corners.
I’d like to second this sentiment for those who live in the New York Tri-State area especially on Long Island, except you’d be singing Billy Joel tunes instead of the Eagles.
Forget the women thing and the income thing, I was shocked at how many TTAC readers are Internet users …
Gentlemen (no other salutation applies given these survey results),
I’m not surprised by the gender breakdown. Most women aren’t auto enthusiasts. Then you have the whole financial analysis side of the site devoted to the money problems facing car companies. My wife, for example, would be bored stiff by it…although it’s fascinating to me.
I’ve always kind of imagined the typical TTAC reader being a middle aged male, interested in cars, who probably has some old project car in the barn/garage to tinker with. Not poor, but not some hotshot hedge fund manger, either.
So I’m a little surprised by how comparatively wealthy the readers seem to be. That Bentley review last week starts to make alot more sense now that I’ve seen this survey!
Here in Bristol, TN earning in excess of 100 grand a year would make you a part of the local untitled aristocracy. They aren’t the types to be resurrecting an old sports car in the garage. Then again, $100K per year won’t take you nearly so far in the northeast or west coast.
I’m a little surprised by how centered the readers are in the conjested northeast. For all its other charms and attractions, I wouldn’t consider it a drivers’ paradise. Likewise, what the Volunteer State lacks in some things, it is a good driving environment for the enthusiast with man hills and curvy roads. Life is full of tradeoffs.
There are actually some pretty good roads here in New England. I just wish we didn’t have so many potholes in them.
100k+ wow! i knew there were a bunch of doctors, lawyers and dentists on here!
“I feel like the odd girl at a comic convention!”
Katie, you took the words right out of my mouth.