By on July 17, 2008

Still not sure if GM should focus on Corvettes as it cuts the fat from its racing and motorsport budgets? Check out this video of GM development driver Jim Mero lapping the Nürburgring in 7:26:4. For those that don't keep up on these things, that's over two seconds faster than the Nissan GTR's recent headline-grabbing jaunt on the Nordschleife. And seeing as the Nürburgring is the longest, baddest track out there, this is no small accomplishment. Especially when it comes to challenging the European perspective that American firms simply can't build cars that go fast and handle well. Add the Corvette's competitiveness on the GT racing circuit (when it's running on regular fuel instead of E85) to the mix, and it's one of the few things GM (and the whole of the American auto industry, really) has to be proud of right now.

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28 Comments on “Why GM Shouldn’t Cut Motorsports Completely...”


  • avatar
    toxicroach

    On a totally unrelated topic, the discussion about octane on this site a few weeks ago has got me thinking.

    For cars that are designed for regular, are you actually causing problems if you filled it with premium since the gas would be ignited later than intended?

  • avatar
    Paul Niedermeyer

    toxicroach, No, modern detonation sensors in the engine automatically retard spark to the degree necessary. You might get a bit worse mileage or power. If your car is vintage, you’ll hear it pinging.

    Awesome video!

  • avatar
    Areitu

    One criticism I have is, Nissan and GM start and stop the timer at different reference points while using rolling starts. Aside from that, I’m waiting for all the juicy comparos and the endless bench racing that will follow.

    I’m not well versed in the driving line, or technique, but it seems like the ZR1 had the potential to go much faster with a bit more refined driving.

  • avatar
    psarhjinian

    Yes.

    Look, here’s why. Does WRC or F1 do Toyota any good at all? No, and it’s because they’re a full-line manufacturer whose bestselling products have zilch to do with their racing efforts. Race on Sunday, sell on Monday is dead outside of, say, Ferrari.

    Now, that said, you could probably keep the Corvette program and the Kappa and Delta “grassroots” programs open. The C6R does “rub off” on the Corvette a little and the grassroots programs do a lot for the street cred of cars like the Cobalt SS and Solstice GXP. If they had to, though, they could kill the C6R programs as Vette buyers aren’t going to be swayed in numbers by non-participation.

    NASCAR, by the same token, is pretty much a worthless money pit as the demographic intersection (NASCAR followers versus GM products) probably doesn’t result in many high-profit sales. Seriously: how many people would buy a Camry or Fusion because they saw cars with stick-on headlights in a race the previous day?

    Racing successes probably make GM management and it’s die-hard fans fell good, but those people are going to buy GM anyways. And unlike Toyota and it’s F1 program, GM does not have the resources to flush down the toilet of diminishing returns.

  • avatar
    psarhjinian

    To comment further: racing is useless as a marketing strategy, but for specific products, race-like tuning is not.

    The Ring-time cockfight between the GT-R and Corvette makes sense. Tuning performance cars–even stretching the definition to cars like the HHR SS–on the track makes sense. Paying millions of dollars to line the pockets of the France family for the privilege of putting Monte Carlo stickers on a bodyshell does not

  • avatar
    bill h.

    Paul, your answer seems apropos to the converse of the question toxicroach actually asked. Did you mean your answer to refer to filling a car with premium when it was meant to run on just regular?

  • avatar
    mocktard

    Paul, your answer seems apropos to the converse of the question toxicroach actually asked. Did you mean your answer to refer to filling a car with premium when it was meant to run on just regular?

    I think bill h. is correct.

    Using a higher octane likely causes a negligible reduction in power and mileage. More importantly, as this source says “…using a fuel with a higher octane rating than the vehicle requires sends unburned fuel into the emissions system and catalytic converter. This puts unecessary stress on the emissions system. For some vehicles, a rotten egg smell coming from the tailpipe signals use of too-high octane gas.”

  • avatar
    monkeyboy

    “Win on Sunday, Sell on Monday!”

    I guess the guy that came up with this phrase never had a website. So it goes unpublished.

    Fact is that motorsports used to have a geat influence on sales of many items. Tide, Coke, Home Depot, Viagra, GMAC, Jim Beam, Jack Daniels.

    Spark advance and Octane mistruths:

    Not true, on many levels. Modern vehicles DO retard the necessary advance to quelch detonation. It’s tabled and dependant on other factors.

    Well, Many US manufacturers do it this way. Could be that the software algorithms and controls hardware are where the Asian companies are saving money. They’e always been late to the technology table in terms of controls engineering. Unless you pay the freight to do with a higher end product; aka, Acura, Lexus, Inifiniti, etc.

    European manufacturers are mainly BOSCH driven and they’re pretty damn sophisticated in thsi area. It’s a maximization of performance.

    Asians are more worried about making a buck…

    No Bucky, Too high an octane won’t give the “rotten egg” sulphur dioxide smell. That is an over rich condition.

    Facts here again so sit down.
    With more BTU’s in the higher octane fuel, you need less to get the same affect so you actually do input less hydrocarbon into the mixture to get the given energy out of the chosen fuel. The greater spark advance will “optimize” this choice. But higher octane generally won’t yield more mileage, unless your engine is calibrated to utilize this level of fuel. Higher compression, valve timing, software will optimize the combination.
    It could, but “your mileage will vary.”

  • avatar
    TR3GUY

    I had a 1969 Rover that said it needed 100 octane. No dice even at Sunoco. So it would ping unless I turned a little thum screw on the distributor. So will my Miata retard the spark on its own if I use regular?

  • avatar
    mocktard

    Monkeyboy, you’re right and wrong.

    The sulphur dioxide smell is from unburnt fuel, yes. An over-rich condition can cause this, but so can using too high of an octane. To be noticeable the octane would have to be much higher, true.

    No one is disputing that higher octane can be better, when matched with proper timing and compression. Race gas, correct timing, and 14:1 compression can be a beautiful thing.

    However we are discussing an octane rating higher than what is necessary.

  • avatar
    mocktard

    TR3GUY, probably not unless it’s a fairly recent Miata. I know the first generation had no knock sensor.

  • avatar
    TaurusGT500

    Corvette. Reason for existing: High Performance.
    Racing connection? Makes sense on so many levels.

    Monte Carlos. Fusions. Chargers. Camrys.*
    Reason for existing: High volume passenger cars.
    Racing connection?
    Most consumers, not all, but most know Jeff Gordon and the rest of the good ol boys don’t drive real Monte Carlos. ….just race cars with decals for lights.

    Advertising exposure? Some, but not nearly as much as the primary sponsors (Dupont, Home Depot, AAA etc etc) pay for (and that’s assuming your guy is running in the Top 10).

    “Win on Sunday/sell on Monday”? There is no one at the 2.8 anymore naive enough, not even the most cloistered EVP, to think that still holds true.

    Technology transfer? …maybe by accident …if a young engineer somehow lucks into a racing rotation and then goes back to minivans.

    *Camry: Toyota has a longterm strategy to “Americanize” their image..build a truck plant in the heart of Texas, get into NASCAR, etc. Their goals are a bit different than the 2.8.

  • avatar
    DearS

    I say race vehicles in factory stock conditions, that way what is learned can perhaps be applied to the next gen.

  • avatar
    quasimondo

    Look, here’s why. Does WRC or F1 do Toyota any good at all? No, and it’s because they’re a full-line manufacturer whose bestselling products have zilch to do with their racing efforts. Race on Sunday, sell on Monday is dead outside of, say, Ferrari.

    I dunno. I mean, that mantra worked well for Subaru and to a lesser extent, Mitsubishi. They can point to one car and say the development of that car through racing paved the way to their revival. Audi is another, banking off of the legacy of their Group B superhero, and is doing it again with the R10 TDI they won LeMans with a few years back. BMW and Mercedes has no shame in drawing from decades of racing history. When you effectively market your racing success, it can translate into showroom success.

  • avatar
    mel23

    From what I understand, higher octane reduces the tendency to AUTOignite. It does NOT reduce the rate at which the flame propagates throughout the cylinder and thus will not affect complete burning of the fuel. Any citations of this being wrong?

  • avatar
    Lumbergh21

    Octane is also not a measure of energy density in a fuel. A higher octane fuel does not necessarily have more BTUs, just look at ethanol, high octane rating but less energy. Octane measures the tendency to autodetonate as mel23 put it. The higher the octane, the less likely the fuel air mixture is to detonate from compression and heat prior to the spark plug firing. This is why high compression engines require premium. Using premium fuel in a lower compression engine that calls for regular is generally just a waste of money. However, it is possible over time for carbon to build-up in the cylinder and on the pistons. When this happens, hot spots develop that can cause predetonation, pinging, particularly under load. When this happens, one easy “fix” is to just move up from regular to mid grade gasoline.

    Oh, yes. I think some involvement in racing is a good idea just to keep the company’s name out in the public, hopefully in a good way. As far as the Corvette racing, how much exposure does this provide compared to the amount of money spent? And, how well does this exposure translate into sales? I know Nascar provides a lot of exposure, but I am uncertain of the cost relative to that exposure and how well it translates into sales.

  • avatar
    guyincognito

    Jim Mero is a maniac. When you watch the GT-R lap around the ring its so serene. The Vette seems on the brink of disaster the whole way. Truly an awesome video.

  • avatar
    Orian

    WRC certainly has helped the companies that participate. Look at the WRX and Evo for examples – they may be extreme, but the technology developed for the AWD portions of those beasts has trickled down into their lesser AWD counterparts.

    As for F1 – there is plenty of knowledge and technology to be gleaned from there. It’s not a total coincidence that Honda’s and Toyota’s next super cars have V10’s in them – development began on them with F1 was running 3.0 liter V10s. There’s also still some discussion ongoing, but the FIA (which over sees both F1 and the WRC) are pushing to have some sort of hybrid energy return systems utilized in F1 to help make the sport more relevant. While I can’t say for sure where that will lead, or if in fact it will be relevant to road going cars, it certainly will be interesting to see what the teams/manufactures come up with.

    NASCAR is a waste. I almost anticipate it going to single manufacturer route soon with the Detroit 3 hurting so badly. There really isn’t anything relevant in it and hasn’t been for a number of years other than a huge advertising event.

  • avatar
    B.C.

    Jim Mero is a maniac. When you watch the GT-R lap around the ring its so serene. The Vette seems on the brink of disaster the whole way. Truly an awesome video.

    The joys of driving a high hp/tq RWD monster. And you wonder why automakers use AWD and/or super-active-nanny-control on their “super” cars … repeat business is hard to get from the dead, no matter how rich they are.

  • avatar
    wstansfi

    Awesome video! I loved the part where he bumped the curb at 140 mph. A little sliding rear action in some of the tight spots convinced me that he was really working for that time.

  • avatar
    wstansfi

    And excuse me, but I just can’t envision a vehicle of this caliber being serviced next to a bunch of cobalts and impalas.

  • avatar
    Raskolnikov

    This video makes me proud to be a Corvette owner!!
    Simply outstanding….

  • avatar
    James2

    GM needs every penny –literally– it can find. NASCAR needs to get the arrogance kicked out of it. Win-win solution is to get the Hell out of NASCAR ASAP!

    If GM needs to keep a toe in the game, spend the budget on cars and programs that are people can more easily recognize, such as Corvette Racing.

  • avatar
    Happy_Endings

    If GM were to leave NASCAR, wouldn’t it be an admission that things are really bad? I know many here see that things are really bad, but the higher ups at GM have never admitted such. Just look at their CFO’s comments from a few days ago when he dismissed any inkling that the company was in crisis. I guess we’ll find out if Andre Agassi was correct; “image is everything”.

  • avatar
    John Horner

    If and when GM is a healthy company then participation in race series where there is at least some connection to the road car makes sense. But face it, even if Corvette production had it’s factory running 24/7 it wouldn’t make a dent in GM’s massive problems. Right now the return on investment is far too small.

  • avatar
    Paul Niedermeyer

    Whoa, I did misread toxicroach’s question; sorry.

  • avatar
    Samir

    Wow. That must have taken major cojones.

  • avatar
    WildBill

    I say race vehicles in factory stock conditions, that way what is learned can perhaps be applied to the next gen.

    NOW, that’s what I want to see, like the old days (well, almost). This watching nearly identical cars going round and round is like watching paint dry for me. BOOORRRRING. (was more a drag racing fan than NASCAR anyway).

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