In July, GM, Toyota, Ford, Honda and Chrysler accounted for almost 73 percent of new vehicle sales in the U.S. But individually, how are they doing? To answer that I'm going to start tracking their overall market share and comparing them to each other, plus trending their market shares for 2006, 2007 and 2008. In July, GM held onto 20.5 percent of the market and has a 21.6 percent average market share year to date. Toyota's nipping at GM's heels, though, with 17.4 percent of sales in July and is averaging 16.9 percent of sales so far this year. Ford slipped below Toyota in April, but they're managing to keep Honda at bay so far. Ford's share for July was 14.2 percent against Honda's 12.2 percent; year to date Ford hangs onto 15.3 percent of the market. Honda's 10.8 percent average market share so far this year is still below Chrysler's average 11.4 percent share, but Honda passed Chrysler in May and is well ahead of Chrysler's 8.6 percent share in July. Where will it all end up? Hard to say with today's volatile market, but we'll keep our eyes on it and let you know as and when the music stops.
Find Reviews by Make:
Read all comments
Can you imagine what the real market share is if we take out those Det3 cars that are actually foreign cars with local make up. And fleet sales…
One thing I’d like to know is this:
Is Detroit’s 2.801 market share haemorraging because their cars aren’t up to scratch or because of the credit crunch?
This is an important question because, maybe Detroit ARE on the right track product-wise, but the market conditions are making it hard to turnaround…..?
maybe i’m just naive, but when you’re in the red, does market share matter? isn’t the object of being in business to MAKE MONEY?
i’d rather own porsche or ferrari and walk home at the end of the year with a wheelbarrow full of cash and only having sold a couple thousand cars than own GM and pat myself on the back and say “this year we flooded the market with two million crappy vehicles and lost a hundred billion dollars doing it!”
i know a guy who owns a meat market. he has 0% of the US auto market, but he’s making a mint.
Maybe GM should start selling sausages instead.
In Canada, where gas is a buck more a gallon and smaller cars are more popular than in the states, the current market share numbers for YTD are:
GM – 21.6%
Chrysler – 14.1%
Toyota – 13.0%
Ford – 12.7%
Honda – 9.5%
Katie, I believe the answer to your question is that both factors are in play: not enough good (and fuel-efficient) product AND the credit crunch. Chrysler especially seems to be crashing and burning.
Toyota and especially Honda are gaining share, and Honda is actually increasing in absolute sales volume, which shows they definitely have enough of the right product in these trying times.
Thanks Frank.
Frank, you might add Nissan.
Disregarding fleet sales, the ranking could be:
1. Toyota
2. GM
3. Honda
4. Ford
5. Nissan
6. Chrysler
So, if I read this right, 27% of the market is made up of what? Hyundai/Kia, Nissan, and Subaru. And the Germans. Anyway, that’s a decent size of the pie there – why don’t we see stats for at least Hyundai and Nissan, too?
Great job, Frank!
And the trend for ChryCo is not looking good. Expect more emails and hot air from Nardelli, I suppose…