By on August 28, 2008

Note to Dodge dealers:  To be a collectable, a car has to be rare or have something special about it.  In thirty or forty years, the Challenger SE may be a \"collector\'s item\".  Right now, it isn\'t.  Get over it.If I had a shotgun, I would be in jail right now. Since Chrysler LLC refuses to acknowledge TTAC's existence and won't give us access to their press cars (unlike Audi, Bentley, Aston Martin, Mercedes-Benz, Volkswagen, and a lot of others), we have to bug dealers for test drives. Seeing dealerships in the greater Oklahoma City Metro area receiving Dodge Challenger SE's (the V6 4-speed auto-only versions), I went a-hunting. Fowler Dodge: "you cannot drive a Challenger until you sign the paperwork to buy one, even the $25,000 model, because people want NO miles on them, as they are collectors items." David Stanley Dodge possessed no less than six Challenger SEs. They flat-out refused a test drive, demanding a sizeable deposit for the "collectible model." Mark Heitz Dodge scoffed and refused to even open up the their car. Bob Moore Dodge in Edmond roped theirs off (I'm pretty sure I saw an SRT8 in an inflatable bubble). ALL of the Challengers I encountered had at least a $5K markup on the windshield (some disguised as a "chrome" package). Meanwhile, the base $25k model is already finding its way into the rental fleets (check out your local Thrifty– they might have one already). The behavior of dealers like these is a big reason Chrysler finds itself in such trouble. Time after time, they insult the customer with ridiculous markups, patronizing sales tactics and flat-out deceit. Jackie Cooper BMW will let you take out a $75,000 BMW M3, Mercedes of Oklahoma threw me the keys to an SL55 and Porsche of Edmond called me to tell me about their new Boxster S. Dodge dealers, I hate to break it to you, but your $25,000 Challenger SE, while good-looking IS NOT THAT SPECIAL. It's a $25k Mustang competitor. Let as many people as you can drive them, price them right and maybe, just maybe, you won't have them stacking up on your lots in three months.

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67 Comments on “Driving the Challenger is a Challenge...”


  • avatar
    jerry weber

    Mike, just pay thrifty to rent one, or wait a month and you can drive them all at the dealers. After all these dealers deserve their one month in the sun before the inevitable bloom fades and these cars become just that, cars.

  • avatar
    nudave

    Mike:

    Remember, until this thing hit the showrooms, most Dodge dealers showrooms were empty of customers. I’m sure if you were a Dodge dealer, sales manager, or salesman, you would want to maximize the profits during the brief period this car will be “news”. After that, the dealership reverts to being a ghost town.

    If someone is dumb enough to pay an excessive price just to have the first one in town, I say the dealer should fleece ’em for all they can get out of them.

    So, why not just ignore the domestics. You probably sleep better, feel better, and look smarter driving a Civic.

  • avatar

    As I’ve said i’m getting a mustang, but I would wanna drive a challenger.. I mean there is a small chance the driving experience would be so nice that i’d forget all my logical reasons to get the mustang over the challenger. I do think the car looks great. But there is nothing that would make me buy one without driving it (save giving the car to me for nothing)

  • avatar
    John R

    Dodge dealers never learn. I might, might be able to understand this if it were an SRT model, but the V6! Chrysler’s V6 is a joke.

    Let’s see how collectible this car (the V6) really is after its beat from light to light by any vanilla Japanese sedan with more than 3.5 liters of displacement.

    BTW: $25k for that hot mess?! Considering how well that thing performs, I’m looking at low mileage Zs or Mustang GTs.

  • avatar
    Bill Wade

    I remember when the PT cruiser came out. I stopped at the dealer to look at one. The dealer had them marked up $5k and said the same stupid thing, “These will be collector items”.

    He didn’t appreciate my comment about a tarted up Neon that will flood the rental lots in a few months. It might have had something to do with me LMAO while I said it.

  • avatar
    AKM

    I’m with nudave here. The Chrysler/Dodge dealers are so starved of product that seeing 3-4 guys drool over a new car they have must feel like they have a big IT product. And some may even know it won’t last, so they’re enjoying it while they can.
    In any case, it probably drives just like a previous gen E-class, so what’s the big deal?

  • avatar
    windswords

    Boo on the Dodge dealers for doing this – at least in YOUR area. Do they ALL do this across the country? And remember they are independent businesses – they are not Chrysler, although I wish Chrylser would send them a notice to knock it off. I could see this for a first year SRT8, but not for the base model.

    As for this: “Since Chrysler LLC refuses to acknowledge TTAC’s existence and won’t give us access to their press cars (unlike Audi, Bentley, Aston Martin, Mercedes-Benz, Volkswagen, and a lot of others)”…

    Do I have to spell it out for you? Re-read your reviews of Chrysler products. Re-read your news postings about Chrysler. Now Re-read your reviews of Audi, Bentley, Aston, etc. products. Re-read your news postings about Audi, Bentley, Aston, etc. Get it? Should Chrysler act like the abused wife who keeps going back to her husband?

  • avatar
    Airhen

    I always thought it’s crazy to buy a new model over MSRP just to be the first one to have it. And for the V6 model?

    Although the Challenger is very cool. If I was going to buy one as a collectable (if I had the garage space and I was single… LOL), it would be the SRT, not the V6. The V6 is what I would drive the wheels off of!

  • avatar
    SupaMan

    I’d go and rent a Challenger before I ever step foot in a Dodge dealership just to buy one. But who knows? Thrifty probably marked those up as well in the same way they marked up the 300 and Charger when they first appeared.

    In any case, I’d probably wait a year till things cooled off to buy the R/T.

  • avatar
    Zarba

    No worries.

    Wait 6 months and they’ll be stacked like cordwood on every dealer lot and Chrysler inventory lot around Michigan.

    Interest in the Challenger is a mile wide and an inch deep. Once the first 5,000 hit the streets, they’ll be “stacking ’em deep and selling ’em cheap”.

    “Collector cars”??? V-6 Challengers? Maybe the SRT-8 models, but a garden-variety SE? Not a chance, unless we’re talking about the same people who put New Beetles and Miatas in bubbles, expecting them to be Collector Cars.

  • avatar
    Robstar

    Wow. A challenger. That is not even on my “long” list.

    I’d be surprised if this could beat up the “high end” ($30k’ish) japanese 2.5’s, let alone 3.5’s.

  • avatar
    lewissalem

    This reminds me of the daytime TV ads: “There will only be 5,000 of these rare coins minted!”

    WE decide what is of value.

  • avatar
    Jason

    windswords:

    What are they supposed to do? Pretend the cars don’t suck? They’re Chrysler’s for God’s sake.

  • avatar

    Been here many times myself…

  • avatar
    Pig_Iron

    I’ve spent a bit of time at BAP, and I’ve never seen that many build sheets on a vehicle. Was it heading directly to a repair station?

  • avatar
    rudiger

    Quite obviously, these dealers realize that the Challenger is too poor of a vehicle to actually drive as regular transportation (unlike the other, substantially higher dollar vehicles mentioned) and that it is just something to store as a ‘collectable’ in the hopes that a few decades from now, one will be able to recoup the amount of money they originally spent on it with sufficient interest to justify not having invested the money elsewhere.

    What’s the most interesting thing of the entire situation is that original E-body Challengers aren’t the highest appreciating vehicles, not by a long shot. It’s their brethern, the E-body Barracuda (specifically the Hemi-Cuda) which commands the astronomical prices at auctions. Old Challengers are an also-ran in the collectable arena, more along the lines of old Mercury Cougars than the much more desirable (but mechanically identical) Ford Mustangs or old Firebirds versus Camaros.

  • avatar
    fisher72

    5,000 and collectors item. Nope.

    Sitting on the floor for sale. Nope.

    If these were that hot of an item they would already be sold.

  • avatar

    @ windswords,

    You are right, Chrysler probably doesn’t like us because we actually tell the truth instead of putting out happy-feel-good propoganda. However, that doesn’t stop Kia from giving us vehicles despite our Rio review, or Cadillac (yes, Cadillac) from trying to set us up with a vehicle, or even Ford who gave us that Escape Hybrid.

  • avatar
    Redbarchetta

    We will see how “collectable” they are in a year when I could get one(not that I would) for half price used. This is a Dodge product with off a cliff depreciation. This doesn’t look smart on the dealers part, marking the product up so they barely sell any of them, especially since their dealers are ghost towns. I think I am going to take a ride down to our Dodge dealer just to see if they have one and if they are doing the same thing, I bet they are since they had a $5000 market adjustment on minivans 3 months after they came out. Oh well they wont be in business too much longer the way they are headed.

    Our local Chrysler Dodge Jeep dealer is known in town for being a crook, and business must be great with the $11,000 quad cab Rams he is begging people to come buy.

  • avatar
    JJ

    So they are forcing potential customers to buy one without driving it…

    Strange, I thought a testdrive to see what’s what was one of the few things that justify the existence of car dealerships.

    Probably the only car I’d buy without driving it first would be an Alfa Romeo 8C Competizione.

    Challenger…not so much.

  • avatar
    Mrb00st

    This reminds me of the Mitsubishi dealer wanting to run a credit check on me before I test drove a base-model Evo X. It’s like “Mitsubishi, look. You really need to sell any car you can, and being obnoxious to prevent customers from driving cars isn’t the way to do that. Good luck.”

    Oh and then the salesman was all over the BMW trying to “appraise” it as a trade-in. Which included a paint depth gauge where he remarked “oh it looks like this has been repainted due to the variations.” Then i borrowed the gauge from him, ran it over the panels of a new Outlander and the variation was much higher. Embarassing for a new car vs a 2001 BMW with 130,000+ miles on it.

  • avatar
    Wulv

    Maybe they mean it will be a collectors item because Chrysler will not be around much longer to make them?

  • avatar
    partsisparts

    The problem is the dealers finally have a car they can make some money on. And they are going to ride the wave. Once the car settles down ina few months this will all stop and you will be able to buy one at invoice. It does sound like the dealers you went to do not know how to sell cars.

  • avatar
    SupaMan

    Mrb00st

    That was my laugh for the day…thanks a bunch!

    This thread has aroused my curiosity though. I’m gonna take a ride to the Dodge dealer near my house and 1) see if they have any Challengers 2) see if they’re doing the same thing (and take a test drive if they’re not) and 3) take a spin in the Caliber SRT-4. Need more validation that the Dodge is inferior to the MazdaSpeed3.

  • avatar
    Usta Bee

    Should have told the dealer you were there to buy a Dodge Ram, but ONLY if they let you test drive a Challenger first, they probably would have bent over backwards just to unload the Ram.

  • avatar
    Mark MacInnis

    Buying a car without a test drive is like buying a house without going inside. Come to think of it, it is also like marrying a woman without…..well, you get the idea….

  • avatar
    windswords

    @Jason & Mike:

    It’s not the reviews per se, but the snarky attitude with anything to do with them. Yes some cars review bad and some good. But now we have a situ where even the 300 is dissed but it was lauded by TTAC itself just a few years ago. If I wasn’t at work I would give you the link. So don’t give me the “well we gave such n such a model a bad review and they still send us press cars” when it’s the only one out of five. Even when they start to make improvements (new interiors, Giles replacing Creed (thank God!)) or come out with a product that gets some honest to goodness buzz (Challenger) your view is steadfastly negative. They even hired some guy (and gal) from Toyota and you thought it was bad. Now I’m not flaming TTAC, if you want to do this go right ahead. But you bought this up in the posting not me, so don’t be surprised and hurt that your not getting press cars and being treated like other auto journals. I not saying I’m just sayin’.

  • avatar
    Lumbergh21

    Gee, yeah, that makes wonderful sense. We’ve got a hot product here that is bringing in customers to our once deserted shworooms; so, when they get here, we’ll treat them like scum.

    Can I drive a Challenger? No….no.

    Well can I touch one? No, actually I don’t want you to look at it anymore.

    Stop looking at it? Yes, get out of here; you’ve already looked at it too much.

    I’ll admit that Ford never let me test drive a Ford GT, but they were happy to BS about it for a while before asking if I’d like to test drive one of their new Saleen or Rousch Mustangs, which are a heck of a lot more expensive than any Challenger.

  • avatar
    Jonny Lieberman

    Mike: I’ve driven the more expensive Challenger SRT8 with the 6.1-liter 425 hp V8.

    You ain’t missing a thing.

  • avatar
    thetopdog

    Just drive a Charger or 300C SRT-8. They’re pretty much the same thing, right?

  • avatar
    andyinsdca

    Why not just drive a stock Charger and pretend you’re in a car that doesn’t have windows befitting a gun turret and that supposedly looks cool/retro? The stock Challenger and Charger are more or less the same car…

  • avatar
    Samir

    These tactics are tried-and-true in the minds of dealers. They would rather sell 3 of these cars at a 5K mark-up than sell 30 of them at a lower price, but that yields a higher overall profit (30 times $1,000 > 3 times $5000). That’s their prerogative.

    And with tactics like that, they probably don’t sell enough to have one dedicated as a demo.

    Meanwhile… could I interest you in this beautiful Sebring?

    BARF.

  • avatar

    Odds are the dealers will make more money off the cars having no miles on them than your article based on the car here. Now, if it were a local paper doing a “review” (let’s call it puff piece) followed by a full (fool?) page ad, then they’d be all over it. Unfortunately, all you can offer them is a history jaded reviews and, well, us. Sorry to bring you down. :-)

  • avatar
    shaker

    Yes, Chrysler going out of business will give even the V6 Challengers instant “collectible” status.

  • avatar
    Turbo G

    Yet another launch just ruined by the zombies that roam many of the car dealerships! When will this practice end? Why can’t I just configure a car on the manufacturer’s website, enter my credit card number, and click? (and the car goes off to production arriving in just a few weeks with the exact options I want)
    The dealership experience almost always ruins one of my favorite things, buying cars. So sad.

  • avatar
    Arkay

    Mike, these Dodge dealers have SO LITTLE to feel good about themselves these days, won’t you let them live?! :-)

  • avatar
    carguy

    I’m not suprised that they wouldn’t let customers sit in it – have you seen how cheap the interior is?

    Reminds me of what Ford dealers did when the curent gen Mustangs was new. Poor souls that paid over sticker got burned big time.

  • avatar
    no_slushbox

    I wouldn’t say it’s a Mustang competitor. A person can get a manual transmission in a Mustang V6, so it’s a bit less than a Mustang competitor – and a Mustang V6 can be had new for abotu $17K.

    Anyone that thinks an automatic V6 Challenger is collectible needs to read this: http://en.wikipedia.org/wiki/Compulsive_hoarding

  • avatar
    korvetkeith

    You expected anything less to result from harsh reviews? You guys have almost mocked your way out of being significant in the aspect of automotive reviews. Most other sites have already reviewed ZR1, and edmunds already released it’s performance figures for the CTS-V.

    I can appreciate your stand on your reviewing process, but don’t cry about it when this is the result.

  • avatar
    no_slushbox

    Anyone that thinks an automatic V6 Challenger is collectible needs to be diagnosed for Compulsive Hoarding.

  • avatar
    rudiger

    Lumbergh21: “Can I drive a Challenger? No….no.

    Well can I touch one? No, actually I don’t want you to look at it anymore.

    Stop looking at it? Yes, get out of here; you’ve already looked at it too much.”“In fact, don’t even think about it.”

    (calls customer at home)”You’re thinking about our car right now, aren’t you? Well, knock it off!”

    Reminds me of the scene in This is Spinal Tap when Christopher Guest is showing his prized guitars to Rob Reiner.

  • avatar
    netrun

    I’d be willing to bet (with many others here) that the actual Challenger experience pales in comparison to the expectations. Interior, driving, etc have all been cost-reduced to soul-killing levels.

    Much better to keep potential customers away from the things so that they can sell as many at huge markups to unsuspecting loyalists before word gets out.

    That’s why we call them ‘stealerships.’

  • avatar
    no_slushbox

    If someone wants an attention getting RWD V6 Chrysler product they would do much better looking at one of the many low mileage certified pre-owned Crossfires instead of getting this. And the Crossfire can be had with stick.

  • avatar
    whatdoiknow1

    What a Myopic, Insular group of knuckle-heads!

    So let me get this, the Domestic claim they are building cars the offer up “excitement” that cant be had in your boring, Plain-Jane, FWD Rice-burner. I guess in their hearts they want to make some conquest sales, you know bring those that have strayed from righteous domestic path back home.

    NOW WTF! So am I to believe that when I drive up to the Dodge dealer in my FWD Accord V6 and say “hey let me check out one of those Challangers”, Im going to be told to not even touch the preious peice of metal and no test drive because “it is a collectors car”!
    NO DODGE DEALER IT IS A $26,000 sporty coupe, just like the damn accord I dorve up in!

    And to think that some of you guys think we should bail these fools out with our tax dollars!

  • avatar
    Gardiner Westbound

    Ford dealers treated early retro bird inquirers similarly. It didn’t work out very well for them.

  • avatar

    I kinda think the Miata and Beetle Convertible will be collectible in 20 years. If you’d asked the snobby classic-auto set in 1965 if the Mustang would one day be collectible, they would have laughed in your face. (In fact, I’ve read a lot of “Classic Comments” columns from Motor Trend of that era that did exactly that.)

    But this is just stupid.

  • avatar

    @ KorvetKeith,

    They didn’t know I was writing for TTAC. I went in as a regular shopper, just like you would. So if they treat prospective shoppers like this, just imagine if I told them who I worked for!

  • avatar
    frizzlefry

    buddy of mine bought a saturn, hated it. Went to test drive a COBALT SS and was refused. Tried 3 dealers.

    Its. a. cobalt.

    I was in an Audi dealership once. Just looking at the A6, could not even come close to being able to afford it. A salesman asked me if I liked it, asked what I made in a year, said that he was sure they could work out an affordable lease for me and then offered me a test drive to try and convince me that I could afford the car that was 3 times out of my price range.

  • avatar

    I’d pay markup for a Challenger before I’d pay one on something like a Fit.

    Also, the car is still very new and not very common. The dealer that told you customers don’t want miles on them is correct. If I was in the market I would want zero miles on it.

    I purchased my GTO that way fresh off the truck in 2006 (under MSRP as dealers couldn’t move them by then) and again in July with the G8. Scored another the dealer didn’t touch and that wasn’t test driven at all with single digit miles on it.

    When Challengers become in stock like the Mustang and readily available all of this will disappear, just as it has everytime before whenenever ANY brand gets something hot on it’s lots.

  • avatar
    SherbornSean

    Not to state the obvious, but if you were Chrysler, would you let TTAC drive a press car? I mean, why would Chrysler want anyone telling the TRUTH about its cars.

    I wouldn’t even let Car & Driver drive one, at least not until I’d ensured its content by signing up for the next 6 months worth of ads.

  • avatar
    iNeon

    Is it just me or is there a bit of a lie of omission in this piece?

    Mike tells us he’s walked onto a lot because Chrysler has refused TTAC access to it’s testers, and insinuates there’s a bias present– on the part of Chrysler– but later tells us he walked up like any other gawker that just wants to take a joyride.

    Mike– They treated you like riffraff because, well, you were. You weren’t going to buy the car and you were going to run the hell out of it. Would you pay for the fuel and wear for any number of people to drive a $26,000.00 object you were trying to sell?

    This isn’t half a bagel bite– there’s a real loss if you use the vehicle and don’t purchase it. It’s not a press car.

  • avatar
    Fah-Q

    When dealers do that they deserve exactly what they get- The few stupid customers who may exist who are dumb enough to pay and the droves of lost business from those who are smart enough not to.

  • avatar

    @ iNeon, There is a bias on Chrysler's part towards us, as they don't give us press cars when the majority of manufacturers do. And I wasn't wanting a joyride, I'm in the market for a car. I want a classic muscle car type to take to Europe when I (hopefully) move there this coming summer of '09. Stelvio Pass with an American V8 blasting out the back? I think so! After the treatment of the Dodge Dealers, I now have a deposit on the incoming Camaro, with a written guarantee to purchase it without a markup. And here's the main point. I COULD HAVE BEEN a real shopper. As a friend told me( who sells Aston Martins, and used to sell Hondas), you always treat EVERYBODY as if they are ready to purchase a car, because they might come in just for a look, and end up driving away in something new. You never know

  • avatar
    beken

    Come to Canada, my friend. I drive by a Dodge/Chrysler lot on my way to and from work every day. They have lots of Challengers parked up front and I see more sales people than customers. I’m sure one them would be more than happy to let you take one out for a testdrive.

  • avatar
    rpenna

    @iNeon,

    How did they know he wasn’t going to buy the car? You accuse him of a lie of omission yet assume the dealer could read his mind?

    And what’s wrong with a joyride in any car, regardless of whether you’re going to buy it or not? I do it all the time. I’m a car guy. I like to look at cars. I own 4 and can’t fit any more in the garage, so if I’m bored on a Sunday, I’ll head out and go drive a WRX or something. Most salesguys are happy to oblige. They could care less. They make the same amount of commission whether the car sells new with 1 mile or new with 125 miles.

    I use that experience to gauge whether 1) I like the car enough to give it a look down the road and 2) I like the DEALER enough to give them a look down the road.

  • avatar
    AG

    Cars like this remind me of a friend of mine who thinks the government should subsidize gas prices because Americans have a “unique love affair with the automobile.”

    Naturally, he drives an 87′ Firebird stripped of its catalytic converters (they “rob horsepower”).

    Its not that I don’t like muscle cars, they’re great show pieces. Its just that M3s, RS4s, and 350Zs look good too, AND they’re fun to drive.

    Its kinda like what Richard Hammond said on Top Gear when he drove an old school Challenger and described it as meeting your idol and finding out he’s a jerk.

  • avatar
    korvetkeith

    You did state that chrysler would send you one to review. And berkowitz bitched in his “what grinds my gears” column about not getting to test the Z i think it was. It’s funny.

  • avatar
    rudiger

    Mike Solowiow: “After the treatment of the Dodge Dealers, I now have a deposit on the incoming Camaro, with a written guarantee to purchase it without a markup.”You (justifiably) diss Dodge dealerships for refusing a test drive, but then turn around and put a deposit down on a similiar car from a different manufacturer that you haven’t driven, either?

    This would seem to diminish your argument somewhat. You’d have been better off to say you were going to wait and see how Chevy dealers treated you when you asked for a test drive of one of the new Camaros when they begin arriving.

  • avatar
    iNeon

    Mike– No amount of wriggling is going to change what you wrote.

    You’re acting like a jilted lover; but only not a lover at all. You had one date, fell in love, and now you’re crying into your drink over what never happened. You’re married to your next love without even having seen him/her.

    That you so-readily hopped onto the Camaro bandwagon– deposit and all– because of this experience, shows that you had no true interest in this automobile.

    Where was your deposit on the Challenger? I’ll bet you’d have had a drive with a deposit.

    Are we going to hear(from you) about how Chevrolet welcomed you with a warm embrace, and about how their car is vastly superior to the Chrysler soon?

    You’ve dug a deep hole, sir.

  • avatar
    Jerome10

    Unfortunately this could be written of almost any car dealership of almost any car company.

    I’ve been to Mazda dealers within the last 3 months legitimately looking at new vehicles. One local Chicago dealership treated me like junk (the typical…so how can we get you into this car today?), and “we don’t allow test drives on the sports cars (in my case Miata and Mazdaspeed3) unless we know you’re very serious. These are limited edition cars and we can’t put miles on them.” Meanwhile Mazda had special financing on both cars at this time, I currently OWN a Miata, so he knows I like Mazda sporty cars, and the lot had at least a dozen of each model. Make 1 a demo car!!

    Anyway, you can drive to the next Mazda dealership and they’ll give you a no questions asked drive.

    I’ve had it with Civic Si’s. I’ve had it Fords (the Mustang). And each time these cars have been out for at least 6 months or longer, with plenty of vehicles on the lot. Heck even until maybe the last year or two, MINIs were very similar.

    So let them do what they want. They’ll lose customers left-and-right (I still never set foot at those dealers that treat me that way), while the guys who sell for MSRP or are willing to wiggle a bit will be the ones selling all the cars while the others have a lot full of cars with $5,000 markups on them.

    And it is amazing how much goodwill it creates to go to that one dealership who is honest, no pressure, straight up, and has no problems test giving test drives. Price matters most, but it isn’t worth the extra couple hundred bucks to go through the hassle at a bad dealer. The nice ones make more money and have more satisfied customers. Unfortuately this seems to be the exception for some reason. Maybe its by being awful you can con people to get in, get out fast (to avoid having to deal with the experience), and allow themselves to have their $$ taken. I guess in some ways we (collectively the car buying public) have ourselves to blame for this. If the tactics didn’t work, dealerships wouldn’t use them…

  • avatar
    SupaMan

    Ok, so I did say I was gonna pay the Dodge dealership a visit.

    I drove up and of course the lot was empty and I mean EMPTY. The only people coming or going were salesmen going on breaks I guess. I walk in and immediately spotted a black Challenger SRT-8 with a “Do Not Touch” sign on the roof.

    Really?

    Gotta say though, the car does look great in person but then I look at the sticker and see $38000 MSRP (rough figure from what I remember) and then another sticker beside it with a $25,000 adjusted mark up. *GASP*

    I ask the salesman if they have any SE or R/T models and he says no, but they should be getting a shipment in a few weeks.

    So ok…on to the next phase.

    Driving up I saw a black Caliber SRT-4 sitting outside. Looked at the sticker and saw a $28000 MSRP and next to it a $2500 markup!

    Salesman: “This is the only one we have. They’re very rare cars but the price is always negotiable.”
    Me: “Interesting” *looks at all the trucks with all manner of sales tags*
    Salesman: *spots me looking in a Ram’s direction* “You know, we are offering a $10000 instant rebate on those trucks.”
    Me: “No thanks, I think I’ve seen enough.”

    I still couldn’t believe it….+$30k for what is basically a Caliber with a turbo engine.

    Jeez….no wonder they’re doing so poorly.

  • avatar
    Lumbergh21

    There is nothing dishonest in going to a dealer to ask for a test drive of their hot new car. And there is nothing smart about that dealer treating you like trash. If they are all presold and there are none for you to test drive, they should just say so; then ask if you would liek to test drive a Charger or something. That wasmy experience at the Ford Dealership in Roseville. I knew full well that I wasn’t going to get to test drive a Ford GT, and I was fine with that. The salesman was nice and did the smart thing, he asked if I would like to try one of the Saleen or Rousch Mustangs on the lot. And, as I pointed out in my first post, a Saleen Mustang is quite a bit more expensive (and I’m sure nicer) than a Challenger even with the ridiculous mark-ups I’m reading about.

  • avatar

    I drove a Challenger SRT8 from Chrysler’s press fleet for five days, including two highway trips, a trip to work, using it with car seats, etc. It was a sweet car and VERY quick (also thirsty, of course…like 14 mpg). The best part of it was having strangers give you the thumbs-up or taking pictures of the car. I’ve never felt like of a celebrity than I did with that car.

    I’m getting a Challenger R/T 6-speed manual in a couple of weeks.

    By the way, my site has given less-than-glowing reviews to some Chrysler vehicles that we’ve reviewed (Liberty, Wrangler, Journey, Avenger) so it’s not like Chrysler is trying to punish people who gave their cars poor reviews. Has TTAC previously had access to Chrysler’s press fleet?

  • avatar
    ctoan

    Thing designed to be collectible rarely end up being so. Old muscle cars are collectible because they were cheap fun, and a good chunk of them ended up wrapped around a tree. The ones that survived have history and character.

    This is exactly the same thing that happened to the comic book industry, albeit with much more money being thrown around. Some old specimens sold for a lot of money, people pick up on the nostalgia factor, the industry sees dollar signs, and suddenly you’ve got manufactured collectibles. These generate a big buzz, and so everyone raises the prices and makes more, to grab some quick money. Then, the demographic that loved the original product is alienated.

    Say what you want about riceburners, they’re much closer to the original idea of a muscle car (if not the original implementation) than these things are.

  • avatar
    davey49

    Captain Mike- Did they know you were in the military?
    ctoan- The typical ricer Civic is very much like an old Nova that someone put big wheels and a new carb and headers on.
    ineon-“Would you pay for the fuel and wear for any number of people to drive a $26,000.00 object you were trying to sell?”

    All car dealers have to do this. The Dodge dealer refusing to let Mike test drive the Challenger was pure pointless snobbery. The end product is they lost a customer for ALL of their products.
    How about;
    Mike tests Challenger- loves it, buys Challenger
    Challenger is great and Mike also buys a 2009 Ram
    Ram is great, tells neighbor, neighbor buys Ram and so on. (ignore your actual opinion of Chrysler products in this example)

  • avatar
    carguy622

    Most dealers in general are scum. I am currently looking for a 4 seat convertible with a stick. I’ve been to BMW, Saab, Volvo, Ford, and VW. None of the dealers treat you with any respect. As soon as I tell them that I am going to order the car in the next few months they just want to get me out. Who cares that I am not buying right now, isn’t A possible sale in the future better than none? Not to mention that the dealerships were all empty!

    The Volvo dealer also had the nerve to tell me if I wanted a C70 in a stick I would have to give them a $3,000 non-refundable deposit. A C70 people!!!

    My dad’s looking for a car too. The local Ford dealer is marking up 2008 Mustang GT500s by $10,000. My father bought a 2008 Corvette Z06 for $11,000 off sticker with 0% apr instead.

  • avatar

    @ iNeon,

    You are missing the entire point of the posting. Davey49 summed it up nicely.

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