By on August 21, 2008

Want one?While GM PR is milking the plug-in electric – gas hybrid hybrid Chevrolet Volt for all its worth, the automaker is shifting emphasis towards it latest savior. The Camaro. Wait. No. That's not it. The Beat. Nope. Hybrid SUVs? Uh-uh. The Cruze! "Wider and longer than most of its competitors, Cruze has a purposeful stance…" Yada, yada yada. Engines? At its European launch, the Cruze control will feature a choice of a 1.6-liter (112 hp), 1.8-liter (140 hp) or a new 2.0-liter turbo diesel (150 hp) four banger; with a five-speed stick or all-new six-speed auto. U.S. spec? Mpgs? No se. But here's the real news: GM reckons they can  make money on building and selling this sucker in the U.S. "Small cars are becoming a permanent feature of the U.S. market, and the odds of earning a decent return have gone up" for domestic auto makers, auto analyst John Casesa told CNNMoney. "The window of opportunity for GM is now." Only, as Dow Jones' anonymous writer points out, "GM is counting on one more critical – but still uncertain – element to turn small cars into money makers, which is that consumers will ante up thousands of dollars more for a new small Chevy." Now what are the odds?

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74 Comments on “GM’s Next Next Big Thing: The Chevrolet Cruze...”


  • avatar
    virages

    What are the origins of this car? Is it based on a Daewoo platform or some Autralian car we don’t know about? The motors and size seem to say Opel Astra… but they wouldn’t cannibalize their own line up, would they?

    The motor sizes are completely typical for europe, but in the US the engines are usually 2.3 and 2.5l instead of 1.6 and 1.8. So I don’t think it will make it over here in this form.

  • avatar
    Justin Berkowitz

    Wow, what a friggin mess. My first thought was “that’s a nice, contemporary car.”

    Then I realized it has lots of contemporary design elements, but none of them have been made to work together.

    The interior spy shots seem to indicate a nice cabin at least.

    http://thecarfanatic.com/wordpress/2008/08/02/chevrolet-cruze-interior-revealed/

  • avatar
    1169hp

    They better have an XFE model…and make more than three a year. Not bad though!
    DT

  • avatar
    rpol35

    I wouldn’t be too concerned about engine size; Honda has done a masterful job in the U.S. with a 1.8 litre in its Civic.

    I’d like to see this one in detail and get to experience it before I’d throw it under the bus; hope springs eternal….

  • avatar
    indi500fan

    GM factory folks are retiring in LARGE numbers.
    Being replaced with much lower cost, younger, more productive types. GM’s work force will look much like a “transplant” by 2010.

  • avatar
    Justin Berkowitz

    @virages:

    GM-DAT (that’s Daewoo) did the development work.

    It is loosely based on GM’s delta platform which is under their good (Astra) and bad (Cobalt) C-Segment cars now.

    This is not the next Astra though. This is just the next Chevy/Daewoo. It will sell in Europe under those brand names.

  • avatar
    rob

    With the spy shots and previous GM releases that were posted here (among other places) a while back, I was hoping for a cheap version of the Volvo S40 (style wise). I LOVE how the S40 looks, but hate the price, useless rear seat, and drivetrain. I am only slightly let down by the looks: I don’t like the front fenders, or the junction between said fenders, hood, and A-pillars (similar to the train wreck on the Merc C-klasse). Overall though, I think it looks great.

    “Small cars are becoming a permanent feature of the U.S. market”
    Oh, really? They ARE becoming a permanent feature of the U.S. market! Just now? What about during the last 40 years?

    Q:What the hell were people in the states buying when they wanted small cars in the past?
    A: SMALL CARS!

    “The window of opportunity for GM is now.”
    Again, just now? Too little too late.

    I hope it all works out, but I’m not optimistic.

  • avatar

    Sounds like they’re likely to price it too high for the market. It’s what GM does every time they think they have a world-beating new small car.

  • avatar
    Subifreak

    Not a bad looking car overall.

  • avatar
    KixStart

    “Wider and longer than most of its competitors, Cruze has a purposeful stance…”

    In other words, more aerodynamic drag and heavier. Not a good combo when aiming for fuel efficiency. This thing has “not as good as the Civic” written all over it.

  • avatar
    Orian

    It’s certainly not a bad looking car – but the rear end in that pictures puts me in mind of a current generation Elantra crossed with a little Sebring.

    They will price it too high then throw incentives at it until they move a few…and many into the fleet sales again. It’s still going to be too late arriving to do much good since Honda, Toyota, Nissan, Hyundai, and Kia are eating up a large portion of this segment. Ford is with the low price of the Focus, even with it’s age.

  • avatar
    BlueEr03

    Is it just me, or does anyone else think they should leave the Malibu grill on the Malibu and stop throwing it on every car they make. It looks out of place and weird on this car.

  • avatar

    The problem with the “sneak preview” drawings and photos is that they always show the top-line trim. If the base model has an interior that looks like the spy photo instead of being black plastic over black plastic, and the exterior looks like the drawings with fog lights and fancy wheels and tires that fill the wheel wells, instead of looking like something ready for the rental lots, I’ll be impressed. I don’t really expect to be impressed.

  • avatar
    chinar

    wow…i never knew you could determine how good a car is and how it will be priced just by looking at pictures! amazing!!

    what happened to the 1.4L turbo???

  • avatar
    50merc

    GM brags the Cruze has “coupe-like proportions in a compact sedan.” In other words, the antithesis of a Fit or Rondo. Will the Cruze have adequate space for rear-seat passengers or cargo? Don’t be silly.

    GM just doesn’t get it. You can’t simply shrink a Malibu by 10% and get a small car that “does everything well.” (That was the unintentionally humorous slogan with which Chevrolet introduced the infamous Vega.)

  • avatar
    RFortier1796

    It actually isn’t that horrible looking…

  • avatar
    Jerry

    It looks like another cheap version of what today’s Cavalier would look like were it still in production. The name sounds as idiotic as the Beat. GM really doesn’t have a clue about the automotive industry anymore. It misfires on just about everything, name, price, design, technology, etc. I saw a GM bicycle in Wal Mart a few weeks ago. That’s what GM should be doing now. Sticking to simple things such as bicycles.

  • avatar
    monkeyboy

    The grille is the “Branding” classic Chevy grille . It’s the identity, like the Bow Tie.

    I think it looks fine! More together than the Corolla Si. Too much dealer bolted on plastic crap. This looks more integrated.

    Not only can you judge how good a car is by a picture, but, you can also judge the ride and handling!

    It rides quietly and handles like it’s on rails!!!!

  • avatar
    N85523

    OK.

  • avatar
    qa

    Would GM do better if they branded their small cars (Saturns included) as Opels? (assuming they are true Opels – Sportier, tight handling cars with a slight touch of luxury).

    May not sell in the same volumes as Toyondassan – Maz, but if they build them to be reliable, they might carve a strong niche. Don’t see why they can’t use their dealer network for distribution.

  • avatar
    barberoux

    Looks like a Camry. It isn’t ugly but it’s a bit bland. This is a new design? I don’t see one original design concept. It’s warmed over done before.

  • avatar
    blautens

    I can’t stand the Chevy corporate grill. I can’t stand the larger than life craptacular gold bow tie stuck on the front and back of every car and truck. If you’ve ever looked at one (and better yet removed it), you’ll realize no manufacturer makes a cheaper, larger tattoo, in such a color clashing fashion.

    Let’s say we keep the awful grill…(I wish they wouldn’t but let’s say we had to) could we PLEASE have a more tasteful, smaller, chrome or chrome outline bowtie? Does Chevy realize there’s a huge aftermarket to replace the crappy gold plastic bowties on the front of many of their vehicles?

    Why do I have the urge to take fishing line and Goo Gone to the back of every Chevy to debadge it and give it a fighting chance?

  • avatar

    As the Joker would say, why so snarky? I like the way it looks, so sue me.

  • avatar
    limmin

    The Cruze is a triumph. What an interior!

  • avatar
    Tommy Jefferson

    Looks good.

    Diesel?

    Priced to reflect GM’s low reliability, durability, and resale value?

    If so, it could work.

  • avatar
    mel23

    Isn’t the Cobalt getting a complete redo for ’09? And is the Cruze replacing the Cobalt for ’10? Surely I have this wrong. The local Chevy salesman was bitching a few days ago about not being able to get any Cobalts due to the change over.

  • avatar
    kericf

    The pictures look good, but I give it about a 10% chance of meeting expectations. If they can somehow make it look nice inside and out, even in the cheaper trims, then maybe there is a chance.

    When is this thing supposed to arrive? I mean look how long it took the Camaro, and they still are debating engines in it. At the rate they are cutting costs I can’t see any way this car turns out as nice as GM is claiming. The new Malibu is a very nice car, but can they pull this one off without cheapening it up? We’ll see I guess.

  • avatar
    Adamatari

    rob, I have to agree with you.

    “Small cars are becoming a permanent feature of the U.S. market, and the odds of earning a decent return have gone up”

    Small cars have a been a permanent feature of the US market for nearly as long as there have been cars to sell in the US. And they’ve been a large part of that market for, yes, DECADES. Plus 3 foreign automarkers climbed from obscurity to dominance based on small cars… Yet somehow, only now is it possible to make money off of them.

    These are the voices of reason, the “auto analysts” that make big money telling the not so big anymore 3 what to do. I think you could pick any person off this site and get a better analysis. Somebody turn me into CNN Money’s “go to” guy for auto advice, I think I can do the job.

    But I do have to give him some credit for this gem:

    “GM is counting on one more critical – but still uncertain – element to turn small cars into money makers, which is that consumers will ante up thousands of dollars more for a new small Chevy.”

    That last word is the only thing that saves it. Yep, I think consumers are suspicious of buying small cars from Chevrolet. That does kind of make it hard for them to sell.

  • avatar
    csliwins

    To everyone saying that it isn’t a bad looking car, two points:

    1) You are correct, it isn’t too shabby.
    2) It is currently Aug. 2008, when this car becomes available in 2011 it will look horribly dated.

  • avatar
    chinar

    few thoughts on the cruze

    1. 6 spd auto and vvt on intake and exhaust… i would expect a significant bump in highway fuel economy vs the current auto cobalt…hope they sort out the kickdown downshift issues they have with their current 6 spds (especially lambdas)

    2. really curious about weight and also aero numbers as compared to the cobalt and astra

    3. the cruze should be cheaper and better value than the astra..kind of like skoda vs vw. also, gm should get significantly better economies of scale on the cruze as they are combining the previous daewoo platform and the delta

    4. i hope the interiors live upto expectations

    5. where is that 1.4L turbo??? I thought this was supposed to be the holy grail engine with the 40+ mpg. And it will be built in Flint, MI.

    6. I sincerely hope they price it right…

  • avatar
    jaje

    As with GM’s most exciting cars they have not yet released; I printed out the Cruze press release and drove it around the block. This will definitely save GM just like the Volt. Good Job GM – the press releases are so awesome I just can’t contain my…contempt.

  • avatar
    TEXN3

    What is with all the fake (painted black) rear window panels these days? Looks like they used the windows from an Astra.

    @ csliwins: The press release states that this is a 2009 model.

  • avatar

    csliwins, I don’t think it’s going to be THAT long of a wait…

  • avatar
    raast

    If it continues the General’s thinking and trends to date, maybe they should adjust the spelling to “Snuze”.

  • avatar
    Rix

    Undoubtedly, GM will make a good car and then decontent it so much that only Avis buys it. Somehow I doubt this will catch on with the public at large.

    Still, a small car with a six speed is a major step forward for GM and shows that they are on the right track. I just hope the engine sounds better than a Deere agricultural model.

    What they really need to do is offer the turbodiesel. For several reasons: first, you would have a differentiating factor…would you want to be the 5th choice of 50% of the buying public or the first choice of 5%?. Second, many of GM’s rural middle america customers can buy diesel bulk for their farms and pay lower rates for it due to tax differences.

    Finally, I don’t see any mention of something like “Competitive with the Honda.” like they used to. Which is good, because you always knew they weren’t and it made them look stupid for saying it.

  • avatar
    geeber

    Justin Berkowitz: This is not the next Astra though. This is just the next Chevy/Daewoo. It will sell in Europe under those brand names.

    What’s interesting is that Chevys are sold in Europe as a bargain-basement brand (much like Kia over here). Ford of Europe is definitely a cut above Chevy in both Europe and Great Britain.

    In the U.S., the next, new small car from Chevy will be a car with heavy Korean content and sold in Europe as a bottom-feeder brand.

    Meanwhile, the next Focus is supposed to be a version of the European Focus, which is anything but a bottom-feeder in Europe.

    This should make for an interesting comparison in the next few years.

  • avatar

    The interior posted in the link is freakin’ gorgeous, if they can somehow manage to sell a car that looks like that for under $17-18000 I’ll be shocked.

    The Cruze is going to match up nicely against the Focus, even if they bring the much-drooled-over Euro Focus in. If it has good mileage and people are able to get over their silly biases about US-automaker reliability (such concerns are SO 1990) it’ll sell like crazy.

    It’s a handsome car, a good small-car effort without question. I’m excited for it to come out, it might not be a big lump of turd (put away the haterade, suckas! (yes I said haterade (yes I also said suckas))).

  • avatar
    KixStart

    From the press release, “The Chevrolet Cruze will be available in Europe from March 2009, followed by other global markets with regional-specific engine choices.” All the engines described in the press release are for Europe – no mention of any particular engine destined for the US.

    Considering it took a year and $100 million to get the Astra here, I’m thinking this will debut in the US as an early 2011 model in March of 2010.

    This site desperately needs a bookmaking facility. I’m willing to back up at least some of my prognostications with a few bucks (that last one, in particular), it would be quite a bit of fun to actually get some bets down on these things and risk a few bucks and maybe take in a few more. If Farago relocates to Vegas, can this happen?

  • avatar
    Bancho

    monkeyboy :

    How exactly is that a “classic” Chevy grill? It might be their “corporate” grill, but classic? What classic Chevy ever had such a dopey looking grill?

    It looks like something they peeled off a Silverado and just decided to call it a day. Every time they stick that goofy schnoz on a smaller car it looks even more ridiculous.

    They should rethink their front end designs a bit. They aren’t working with a giant truck/SUV canvas here so maybe scaling down some of the exaggerated design elements would be a good idea?

    No offense intended of course, I just strongly disagree with you here.

  • avatar
    TEXN3

    DetroitIronUAW: You crack me up, Japanese hype? You mean the fad for the past 30 years?

    You mean the hype that comes from finally listening to your neighbor/friend/family member about how their 1990 Accord is vastly superior to your 2000 GM POS and then when your GM falls apart a year later, you think…maybe I should check out a Japanese car. Yeah, that’s not from the media and it didn’t start happening in 2008.

    That’s exactly how many Americans started buying Japanese cars, they were tired with the domestic crap they were buying for so long. Hey, I like many domestic cars and sometimes it hurts to be a fan (and even cheerleader) of Ford. I really pull for them, but they make it so hard. I have no love for GM or Chrysler.

    In fact, I like Ford so much…I buy there cars, as long as they’re made in Japan or Sweden.

    Lemming you say?

  • avatar
    KixStart

    DetroitIronUAW: “… lemmings…”

    Here’s a customer review of the Toyota Yaris from Edmunds.com:

    I have always been the 3rd/4th owner of every vehicle I’ve ever had. Finally decided to get a new car (thinking of gas mileage), researched the Yaris hatchback. Well I have had it 1wk ago today. Awesome mileage, 175 mi thus far – and only used a 1/4 tank.. I love my car! I went from a gas eating 81 Ford f150 to this Yaris. And I’m completely satisfied!
    Favorite Features
    ALL of them thus far. Stereo is great, steering A+, mileage>>woohooo!!! I don’t have a “favorite” yet – I’m just in awe of my car still!

    Here’s another:

    I bought the Yaris as a commuter. My Dodge Hemi Pickup now is my “utility” vehicle for trips and weekends. The Yaris has completely surprised me; not only am I saving $200+ per month on gas, I am really enjoying driving it. I have the bare bones model; power nothing, not even a radio. It is amazingly peppy and handles great. It it totally simple and utilitarian, yet safe and fun. They’re hard to find in some areas, so start looking now.

    Favorite Features
    Handling, interior simplicity, visibility. The interior room is incredible for what it looks like from the outside.

    Suggested Improvements
    Side curtain airbags should be standard (like the Prius).

    Those were base Yarises with stickshifts. Very inexpensive cars. Notice that both owners downsized from big vehicles (there are quite a few other, similarly joyous reviews from people who downsized from all kinds of Detroit iron). These aren’t unique reviews of the Yaris; except for former vehicle size, they’re almost all like this. Toyota is thrilling the owners of $10,500 cars.

    Do you seriously think some media outlet told these “lemmings” to love their Japanese cars this way?

    That’s what the Cruze must do. Can it? Can Chevy thrill the customer for $10,500?

  • avatar

    I don’t get it.

    All I ever see are comments (rightly) digging on GM for having no truly competitive small cars, and for having none in the pipeline. Now we learn of one that in fact *is* in the pipeline. Furthermore, it just might be competitive. And what do I see? A bunch of comments digging on GM for even trying.

    If we are to believe other reports about this vehicle, its fuel efficiency in some variants will be north of 40mpg. That, to me, is nothing to be snarky about.

  • avatar
    davey49

    This is the replacement for the Chevrolet Lacetti/Holden Viva/Chevrolet Optra/Buick Excelle/Suzuki Forenza. Though I doubt Suzuki is going to get it.
    It’s going to be built at Lordstown for the US and Canada.
    Hopefully they can sneak us a wagon.
    You can’t tell whether or not this car is any good until its been on the market for 3-4 years.
    Looks like whoever DetroitIronUAW was got kicked off, too bad.
    kixstart- you really can’t go by those “consumer reviews”, especially if the car is under 2 years old. Everyone loves their car in the first few years. Ask again when the car is 3-5-10 years old. And definitely don’t trust “rental car reviews”

  • avatar
    JTParts

    Maybe they could make a rehash of the AMC pacer ad where the pacer was driving down the runway and all the people jumping off because it’s so “wide.” Other than the widetrack Pontiac’s the obvious success of the wide pacer says this is a brilliant move from GM.

  • avatar
    Redbarchetta

    The spy shots of this thing on the internet don’t look this nice, is this an SS model shown or something.

    I agree with Bancho that Chevy grill just scaled down and slapped on small cars looks stupid and out of proportion, I don’t even like the way it look son the Malibu. They seriously need to rethink the grill on the entire Chevy line up.

    Isn’t the Cobalt going to be produced up until 2010 and maybe beyond, the Cruze wont be coming out before then.

    This vaguely reminds me of the hype for the Cavalier and Cobalt and how great they were going to be and GM was now in the “small car business”. We all know how well that all turned out.

    GM can’t make money on small cars because the cars suck and because their business model isn’t set up to make them(the reason why we get crap small cars). How has any of this changed recently to make the fanboys think this is going to be any kind of success. Labor is not the only equation to being successful in small cars, just look at how Honda and Toyota’s businesses work to make them very successful in this segment. GM sure doesn’t look like they are run like those to companies.

  • avatar
    Redbarchetta

    DetroitIronUAW: “… lemmings…”

    Who is this, was the comment removed, I don’t see anything posted by him/her? Did someone say something naughty.

  • avatar
    KixStart

    davey49: “kixstart- you really can’t go by those “consumer reviews”, especially if the car is under 2 years old. Everyone loves their car in the first few years.”

    There is some truth in what you say. However, it’s not always the case; sometimes a few weeks with the car is really enough to open one’s eyes and there’s a difference between someone who bought a car for the price and is satisfied and someone who bought a car for the price and is ecstatic.

    I think people who buy Yarises are going to be very happy in the long run, too. Go read the Edmunds writeups of, for example, the 2002 Echo, the Yaris’ progenitor. Here are the first sentences from the three most recent (all written in 2007):

    “I have had a great experience with this little car!”
    “This car is tops!”
    “Great car!”

  • avatar
    Tom-W

    To believe that this car will be a success, one has to believe that GM has done a 180 in every one of the following aspects of its corporate culture / corporate reality:

    1) That GM is now committed – that its No. 1 priority is product quality in:

    a) engineering;
    b) materials;
    c) component durability over the long haul;
    d) assembly (folks, we’re talkin UAW labor here); and

    2) That the beancounters won’t be allowed to decontent or otherwise cut corners in the vehicle in order to make budget; and

    3) That it’s engineers / designers have been told that the only benchmark is “class leading,” and that GM means it; and

    4) That GM’s executives are concerned with the long term of GM, and not just this quarter’s / year’s numbers and the impact on their stock options; and

    5) That GM’s Board feels and is equally committed to, #4; and

    6) The UAW is concerned about GM’s long term survival; assembly line quality and won’t revert back to adversarial grab as much as we can if GM ever returns to the black.

    I’ve experienced GM’s strides in “quality” (a 2003 SAAB 9-3 a/k/a G-6 / Aura), and so I wouldn’t put my money on any of the above occurring, much less all of them.

  • avatar
    davey49

    KixStart- true, that wasn’t a comment on the Yaris specifically. There is a lot of appeal to a simple car like that.

  • avatar
    jayparry

    Come on where are the witty picture captions!!!?

    “Cruzin for a bruizin’ or ‘A new Cobalternative’ or ‘Chevy Scruze America Over’

    Something!

  • avatar
    davey49

    DetroitIronUAW- no reason to bash cars from anywhere. I don’t. Bashing what other people buy is ridiculous and is a game that little kids play. (My stuff is great so your stuff must suck.)
    and yes, the current trend that you call hype has been going for decades now.

  • avatar
    Bancho

    DetroitIronUAW :

    You must be new here if you think all Japanese cars are universally loved at TTAC.

  • avatar

    DetroitIronUAW :

    You must be new here if you think all Japanese cars are universally loved at TTAC.

    Indeed he is. And he has been warned about violating our posting policy. Any further remarks will earn him a permanent ban.

    Make no mistake: anyone can post any opinion they like on this site. They must simply refrain from flaming the site, its author or fellow commentators.

  • avatar
    KixStart

    DetroitIronUAW,

    Look, you’re entitled to your opinion but if you think people are buying Toyotas because the media is encouraging this or some lemming-like behavior that somehow infuses car buyers or because of some anti-American product prejudice on someone’s behalf (probably the media again), you’ve got a serious problem with denial because none of that is so.

    Import buyers are not behaving like lemmings… all streaming in one direction towards a bad outcome for no obvious reason. Import buyers are like ants at a picnic… all streaming in one direction because they’ve found something good.

    GM has to provide a better picnic. Or at least an equally good picnic.

    I don’t see why a UAW member is complaining about customer behavior, when he could be spending his time usefully by calling for Wagoner’s termination.

  • avatar
    brettc

    It actually looks pretty good to me. If they sold it in the US with the turbodiesel and 3 pedals available, I might actually consider one. Only if the price is right though, which means less than a Jetta TDI. But I’m sure GM will be slapping incentives on the first ones off the truck anyway.

  • avatar
    DetroitIronUAW

    Take 3

    I believe the positive press that the import manufacturers have been receiving may not be valid. Subsequently this is leading to a situation where some buyers may base their purchasing decision purely on said press and disregard the actual driving experience. This creates an atmosphere where cars such as the Cruz would not get a fair consideration in the consumer market.

  • avatar

    No thanks, I’ll take the Camaro instead.

  • avatar
    Bancho

    DetroitIronUAW :

    “This creates an atmosphere where cars such as the Cruz would not get a fair consideration in the consumer market.”

    GM created that perception all on their own. I hope that when they release the Cruze they don’t expect it to be a magic bullet that saves the company and makes everyone as rich as the trucks and SUVs that used to be their primary revenue source.

    They’ll have to stick by it, fix its inevitable flaws and provide continuous improvement. There’s more than enough examples of small cars that are built and sold at a profit in the current market. GM has no excuses and they have to *earn* fair consideration.

  • avatar
    Adamatari

    I think the Cruze could turn out to be a good car. Heck, the Astra is supposedly a pretty damn good (except for the cupholders, or rather lack of), so GM can build a decent small car. The problem is they need it as soon as possible, and they need to take it seriously as a major part of their business and what they are. They don’t have a history of taking this seriously.

    DetroitIronUAW:

    There is some real bias, but quite frankly the best small cars are not made by the Detroit 3. I would say Toyota gets a pass too often (I drove an Echo and it was pretty terrible), but the domestic offerings are often pretty terrible (I drove a Pontiac Sunfire and it was similarly horrid). There are exceptions, like the Astra and the even the Focus (which has gotten old and been cheapened, but is still half decent), but they aren’t given serious attention by the domestics in the US market. The fact that anyone even suggests, at this time, that small cars aren’t profitable, shows that they don’t understand their business. This is the problem. Why was there a Cobalt when there is an Astra, anyway? Why doesn’t the US have the “Euro” Focus and Fiesta NOW? It suggests that perhaps small cars are not taken seriously. Honda’s small cars, on the other hand, are clearly taken seriously, which I am very sure of having driven a few.

    Ford is on the right track, planning to bring over the real Focus and the new Fiesta. GM should do the same with the Cruze, if it’s serious, and have it in the US as soon as it comes out in Europe, instead of leaving us with clearly inferior, older, uncompetitive designs while Europe gets the best they can make.

  • avatar
    KixStart

    DetroitIronUAW: “I believe the positive press that the import manufacturers have been receiving may not be valid.”

    What “positive press” for the import manufacturers is that? Every time I open the local paper to the “Wheels” section, there’s a glowing article in there, fulsomely praising something from the Big 3. And, usually, it’s praise for something that gets way worse fuel economy that I would tolerate.

    Nor do Toyotas and Hondas seem to automatically get 4 or 5 stars on TTAC. I think the recent Corolla review awarded 2 stars.

    If you’re bent out of shape because the Prius gets a lot of attention, then I suggest you get over that. The Prius is unique. Nobody else has done a hybrid as well, as usefully or as successfully. Toyota won that round and the Prius will continue to get a lot of praise until somebody goes head to head with it and defeats it. Or at least bloodies its highly aerodynamic nose.

  • avatar
    Areitu

    Not too shabby looking. I prefer the rear end to the Malibu’s afterthought, although it looks a bit like a Lexus GS from the back, though.

  • avatar

    Slapping the Malibu grille on it is painful (it’s like it’s wearing a clown nose), and the chrome “tramp stamp” on the tail does it no favors. It looks like a weird agglomeration of styling cues — the front clip’s angular shape reminds me of the original focus, the headlamp surrounds look like a Dodge Charger, and the big taillamps remind me (not in a flattering way) of the current Cobalt sedan.

    Too bad the detailing is all over the place, because its proportions aren’t bad. On the other hand, I don’t consider “longer and wider” to be positive attributes for a compact car — ditto “heavier,” which follows just as mud follows rain.

  • avatar
    Axel

    “Small cars are becoming a permanent feature of the U.S. market…”

    Also, we here at GM hear this new “Inter Net” thing is all the rage on home computers, and car phones have gotten so small you can carry them around in your pocket!

  • avatar
    Bunter1

    Question-
    How is it that GM claims it can get a radically different PHV to market in 2010 and they can’t get a (hopefully) competitive conventional small car, that will frankly have far more potential to help them, until 2011?

    Quizically,

    Bunter

  • avatar
    cgd

    I like the look of it and am glad that the American automakers are seeing the light on small cars. I agree with other posters that small cars never totally went away. My first car was a 1979 Ford Fiesta which got 35+ MPG and literally I drove across country and back and many, many miles when young and poor. I’m glad Ford is bringing that back and much cuter this time.

    I drive a Civic now in my middle years because I can’t wean myself from the 32ish combined MPG that I get. So there have always been a segment of us consumers out here who value, well, value.

    I’d like to the Detroit get back in the game. I may like the rice burners, but I also like to see healthy competition in the market.

  • avatar
    shaker

    If they could put that on the streets for 30MPG, they would sell plenty.

    Of course, for 20k, we’ll get the “Cobalt” version, with the only “metal-looking” part being the pimp-tastic golden bowtie.

  • avatar
    davey49

    Bunter- where do you get 2011 from?
    Considering how nice the Malibu, Aura, CTS, Tahoe, VUE and Silverado are maybe this one we’ll be nice too. Especially the new VUE because this is being done by the same people.

  • avatar
    sillyp

    Please, please no more Sebring butts! No more Sebring awkward-black-plastic-rear-window-triangle-thingies!

    Does anyone at GM ever look at the competition? The Sebring has the most unattractive and awkward proportions ever. This is Sebring Jr. with a bowtie.

  • avatar

    No more Sebring butts? That hind end looks okay. It could be worse- a blatant Bangle butt, for instance…

  • avatar

    I keep coming to the same conclusion every time. The things looks almost like a Sebring. Maybe it’s that rear end and/or that C-pillar. The whole styling of this vehicle is ‘ok’ but I’m not feeling any form of lust. That sheetmetal is simply too busy in all the wrong places.

  • avatar
    NickR

    Looks pretty good to me save for that HUGE bowtie.

    That diesel with a 5 speed would post some pretty impressive mpg’s. Don’t let us down GM.

  • avatar
    nudave

    GM’s past half-century should convince us that (if there still is a GM in 5-8-10 years) they’ll be working furiously on a new small car, with a new name, in the hope that all of us will forget the Cruze.

  • avatar
    Bunter1

    Davey49-most of the press stuff I have seen has as put it at a 2011 model for the US. Perhaps I am wrong.
    A valid question on why I am so skeptical.
    Here are some thoughts.
    Once the new wore off the Aura has shown pretty so-so, the ‘Hoe was from day one, the VUE is thirsty and overweight (though improved), the CTS and ‘Bu are competitive but I have yet to see either win a head to head against their major competitors.
    The ‘Rado has essentially a split decision in tests vs. the Tundra.
    Ergo, they are not blowing anyone but true believers socks off.
    When you factor in that GMs reliabilty is below average (yes they have some individual high scores). Whether you consider JDP VDS, CR or TDs data they all show the same trend.

    Just saying there are reasons I am not impressed.

    Take care friend,

    Bunter

  • avatar
    davey49

    I think the Sebring looks good so I’m OK with cars looking like it. I think the Sebring is the best looking midsize sedan.
    There’s a bit of Sonata in the Cruze also.
    Bunter1- correct about the problem with GM reliability. Compared to the Malibu the Ford Fusion seems very blah and uninspired but it does have excellent reliability so far. Could be a win for Ford in this case. Sales of the Fusion are inching up each year as people are getting the word.

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