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Despite predictions to the contrary, Honda reported a sales loss this month compared to July 2007, down 1.63%. Total car sales went up 14 percent, but were outweighed by a 22 percent drop in truck sales. Accord sales led the pack with a very healthy 41,382, Civic further behind 29,125, and both up over the year before– but not enough to boot Ford F-Series from the sales throne. Fit posted an all-time high at 12,266, and Acura's sole bright spot was a 25.6 percent rise in TSX sales. Almost every other vehicle was down by double digit percentages, including all CUV's.
19 Comments on “Honda Down 1.6%...”
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In before typo fix!
“Honda Dpwn 1.6%” — do you mean “Honda Down”? :)
I believe the correct spelling is
“Honda Da pwnt”
lol, but -1.6% is a small victory in today’s market.
Honda did pretty well considering how the market is acting these days. They should really trim their SUV line down, however. They should sell only the CRV and Odyssey, and discontinue the Pilot and Ridgeline.
Despite predictions to the contrary, Honda reported a sales loss this month compared to June 2007, …
Did you mean July 2007 ?
I must have missed something. Who predicted that Honda’s July 2008 sales would be up? Considering the dramatic swoon in the marketplace, Honda’s slight down-tick is an accomplishment. They are also benefiting greatly from not needing to discount their highest volume vehicles. No cash-on-the-hood = profits! The timing of the Pilot redesign must be feeling bad, but there is no reason to kill the Pilot or Ridgeline at this point because they share a platform and manufacturing capacity with the Odyssey. Dramatically trimming output of the slow selling vehicles makes sense, but there is little to be saved by throwing the tooling into a scrap bin.
Typos fixed. Hoppy?
Typos fixed. Hoppy?
I’m drinking a Sam Adams boston lager, and yes, it’s fairly hoppy.
From the Detroit Free Press:
CHRYSLER -29.0%
FORD -14.9%
GM -26.7%
Could be worse ……………………
Excuse me…but where are these numbers coming from.
I show Honda down over 8 percent.
Here is the sight and the report by vehicle.
http://www.autospies.com/news/Honda-Sales-Dip-8-2-Acura-Stays-In-The-Cellar-Down-17-7-33164/
ppellico, 8 percent is adjusted for Daily Sales Rate. TTAC goes by month versus month. Put simply, Honda sold 1.6% less cars in July 2008 than in July 2007.
No doubt Honda was down on their heavier stuff, but they had to be out of stock on Civics and Fits. The only units I see of these are stick shifts and/or 2 doors. GM should take little comfort in sales bumps for their sorry ‘competitors’ the Cobalt and Aveo. Honda will soon have more Civics to sell. At MSRP of course plus such goodies as pinstripes, mud protectors and some super-expensive wax job.
Yeah, I went to a Honda dealer a week ago and the lot was barren. One Civic with a manual transmission. Two manual Fits. One Accord coupe. Probably has something to do with it.
Only one problem with selling oodles of Civics, Fits, Corollas, Focii, Cobalts, etc.
You have to sell a whole bunch to realize the profits generated by midsize to luxury cars as well as trucks, SUV’s and CUV’s.
Gonna be a lean year (or worse) no matter who you are.
A Honda dealer relocated from old location to new location right across the street from me. With my zoom lens I can peer directly into their showroom. They parked a patriotic selection of Fits (red, white and blue) in front. I swear those Fits never moved for three weeks straight last month. Funny. The selection changed the other day, now it’s a whole bunch of ugly Pilots and Ridgelines with an Accord or two.
seoultrain
So what’s with the month vs month comparison and not real day sales rate numbers?
Shouldn’t all the numbers be real and compared by equal selling days?
I am confused with the excercise entirely if its not going to discuss anything equal.
The percentage difference is huge.
Daily Sales Rate (DSR) is a crock as it seems to conclude that dealerships are closed for business two or more days per week. But, that isn’t what actually happens!
In California at least, every new car dealership of consequence I know of has the sales floor open seven days a week. California is the largest single automotive market in the country.
Maybe there are some places where car dealerships don’t sell cars on Sunday, but that only takes four or five days out of the game per month.
In Pennsylvania, all dealers are closed on Sundays, which is a blessing (sic), as it’s the day when you can peruse the offerings on the lot, hassle-free.
July 2007 had five Sundays and July 2008 had four. Somehow the automakers declared that July 2007 had 24 “selling days” while July 2008 had 26 of these mythical days. How did July ’08 loose only one Sunday but gain two selling days? When you account for the fact that the in many of the most populous states, dealers are open every day it gets even sillier.