So, what? You buy an H3T and you get the whole company? I kid. A bit. I mean, I'm not sure how HUMMER GM Martin Walsh makes that analysis. I guess it all depends on how you define the words "valuable" and "us." For sure, the new HUMMER pickup gives all the brand's executives and dealers something to do whilst they wait for the end, my friend. But there's no disguising the fact that the 14/18 mpg $31,495 H3T is about to arrive with a splat. OK, there's some disguising it, 'cause that's what GM PR does for a living these days. Uncharacteristically, Automotive News Jamie Lareau handles The General's whirling dervishes with kid gloves. "General Motors insiders admit high gasoline prices and a decline in U.S. pickup sales make the H3T a tough sell. They hope the H3T will sell well overseas until the market here recovers." And the punchline is… missing. But the humor is there, if you know where to look. "Walsh characterized the [ad] spending as significant but 'proportionate to the volume and the impact it'll have on the market. It's a niche player. It's not something we'd overspend on.'" Martin sets 'em up and Jamie leaves 'em alone. "Despite the tough economy and decline in truck demand, Walsh said a market exists for the pickup. Hummer is targeting males in their 30s who earn $90,000 or more and are into outdoor activities." If I were them, I'd duck.
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That must be the “royal” us.
It’s a hell of a lot better than the H2SUT, but that’s not saying much. Unfortunately Hummer should’ve been working more diligently on an H4 and GM should’ve equipped both it and the H3 with modern powertrains. The H3 really isn’t that far behind its rivals when it comes to fuel economy, which is impressive considering it’s saddled with a four-speed automatic, horrible aerodynamics, and ridiculously high curb weight. Hummer can be saved and viable, especially if the rumors about the new Grand Cherokee prove true (no more trail-rated capability). It’s just a shame GM is a headless farmer trying to herd headless chickens.
Shame about the timing….this is one sharp-looking truck.
FYI, contrary to AN, many Hummer dealers have not heard a peep from GM about compensation for their McMansion-esque facilities, built on the promises of a Jeep-slaying lineup.
Trucks may be dying, but it does look nice, if you want a Tonka truck. Problem is, if anyone drives a Silverado on the same day, they probably won’t be leaving the dealership with the H3T.
Problem is, if anyone drives a Silverado on the same day, they probably won’t be leaving the dealership with the H3T.
I can only speak for myself, but IF I were choosing between the H3T and the Silverado, I’d take the Hummer. Of course, I would actually go off-road and I don’t really need the full-size any more. On-road driving isn’t a big deal since we have the Odyssey for trips.
I agree, the H3T looks fantastic.
My only complaint is it should have been out sooner and that for what HUMMER’s cost they need to offer diesel powerplants. It’s also good for an off-road brand’s off-road trail cred.
I would certainly have one over the majority of trucks on the market, even considering it’s cost. It’s unique, functional and has that extra something special I look for in cars. It’s the same reasons I’d have a Mini Cooper over a bland Japanese econobox like the Civic.
It’s really a shame GM took this brand that was so unique, so strong, and with so much potential and put it to death while urinating on it’s dealerships and fans. It’s the exact same thing they’ve done with all their other brands.
GM’s mistake was thinking HUMMER could be anything other than a niche player like Jeep. Neither are mainstream brands, but both deserve to live and are certainly more special than run of the mill trucks though Chrysler is fast deflating Jeep as we speak.
I pretty much knew the end was nigh when GM decided to stop selling the H1. Like the Wrangler to Jeep or Corvette to Chevrolet it carried the brand’s image more than anything else and was the purest expression of it. HUMMER should have always had the least amount of dealers, being paired with select Cadillac dealers in select markets and should be selling only three or four models (with SUV and truck variants including the H1) and never killing off the legendary vehicle that started it all.
I would certainly rather see HUMMER survive than pretty much all the rest of GM’s interchangable brands and the godawful number of me-too trucks and SUVs they sell.
And if HUMMER is so bad and has to go, can GMC, GM’s other all truck, all gas-guzzling brand be far behind?
Maybe if they throw $30k on the hood. Seems like a sharp truck for around two grand. Looks a lot like an old International Harvester crew-cab pickup.
This is actually a nice looking vehicle that has some utility to it. The only bad part is the price. $30k BASE?!?! Are you serious. Make it under $20, maybe $18 and they would sell like hot cakes, not matter what stigma there is attached to the name.
The H2 and H3 really are cramped inside for such huge SUVs, but this truck is cool looking and at least has a full size bed. That old H2 truck abomination should have been aborted. Too bad it’s too late for this truck.
So, what can a H3T do that a Colorado with a factory off-road package, an aftermarket lift kit, and some better tires can’t?
LR3 for the win…