By on October 2, 2008

Terminating Caddy’s XLR SL fighter is a no brainer. The brand shifted just 83 of the two-door drop-tops in September (vs. 111 last year), bringing the year’s total to… 1039. While that’s only 4961 units away from Caddy’s annual sales goal for it’s over-priced, under-developed sports car, Left Lane News (LLN) quotes “inside sources” who say the model will be killed off “in a few year’s time.” The XLR is based on the ‘Vette, due for a 2012 re-do. “Not long ago, we flatly asked GM Vice Chairman Bob Lutz, ‘when the new C7 Corvette arrives, will the Cadillac XLR be along for the ride?’ ‘That is way too specific,” said Lutz.” Yeah, lay off, will you?

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41 Comments on “Cadillac XLR R.I.P....”


  • avatar
    ash78

    Proud to say my uncle is one of the 1,039. He saw the end was near, knew he didn’t really want the “Vette image” and snatched one up. He absolutely loves it.

  • avatar

    GM builds great cars, just doesn’t have a clue how to market them.

  • avatar
    Dr Lemming

    Yawn. What took them so long?

  • avatar
    Casual Observer

    The Corvette-XLR relationship is actually how GM should be across the board.

    Come up with a great vehicle, then re-skin it only once (not re-badge) to appeal to a different crowd.

  • avatar
    SherbornSean

    That odd sound you hear is the Mercedes SL snickering off in the corner. Every few years, someone in Detroit thinks they can build a nice convertible for $70K and outsmart M-B.

    Allante, Reatta, Maseratic TC by Chrysler, and now the XLR. Tee hee hee. Take the SC430 to the grave with you, would ja?

  • avatar
    John Horner

    I loved the Evoq concept when it hit the auto shows, but once again GM released a car which was 90% of the way there and “almost competitive”.

    The name didn’t help either. XLR? Is that some new type of camera?

    I am firmly convinced that part of GM’s marketing problem these last several years has been their ADD naming not-a-strategy. Well that, and having Trump as a pitchman!

  • avatar
    SkiD666

    CTS convertible coming? (or better yet CTS-V convertible)

  • avatar
    nudave

    Just another example of why General Motors is the Jack-Shit of all Trades, Master of None.

  • avatar
    SupaMan

    GM wasn’t all the way there when it came to building a halo model. The XLR certainly wasn’t it and the interior, as compared to the Mercedes SL, emphasized that glaring fault. I remember the Top Gear episode when your man Jeremy Clarkson tested some American cars on American soil and completely bashed the XLR for it being such a sub par for the money one would pay.

    Perhaps they can rework the Zeta platform top create a truly top notch halo model and do it right this time.

    And the Lexus SC430 needs to go….like last year.

  • avatar
    highrpm

    One of my favorite comments on TTAC concerns this car. It concerns the fact that if GM can’t build a nice interior into a $70,000 (or $100,000 XLR-V) vehicle where margins are thick, it just shows that they can’t build one at any price.

  • avatar
    bunkie

    “…Master of None.”

    Yeah, the Corvette is really an over-priced, under-performing car compared to its competitors.

  • avatar
    jaje

    Is that Putz and Chump? Two well known ole Coots who love to hear themselves speak – seems they are good company (failed businesses – want celebrity status – no responsibility – and big mouths).

  • avatar

    I know Phil loves his XLR, but I’ve tried hard to like it…and the SL simply blows it away in terms of craftsmanship. There’s a reason so few people wanted this thing, even with the strong discounts.

    Its the same thing as the Vette vs. 911, but the SL isn’t a low power pushover in the face of the XLR.

    I’ll expect the SC430’s resignation soon, but for different reasons.

  • avatar

    Take two would have probably been much better, but there are simply no profits to be had in this segment unless you’re MB. Right now GM is no doubt focusing on products almost guaranteed to earn a profit, and not merely improve a brand’s image (or not).

  • avatar
    Ingvar

    Thousand cars a year? Could we get som comparisons? How many Jaguar XK:s are sold a year? How many Boxsters and 911 convertibles? How many Lexsus SC430:s? How many Corvettes? and how many SL:s does Mercedes flog a year?

    I mean, a thousand a year, we are talking british sports car territory here, even Morgan and Caterham sells more than that on a year…

  • avatar
    Buick61

    This was a far better effort than what Lexus gave the world.

    It’ll be missed, I quite liked it. GM fumbled the pricing and marketing of this car. At $55,000, it would have had a chance.

  • avatar
    Orian

    Buick61,

    If they had priced at that point to start with I bet they would have made their sales goals for the thing and still made money on them. The exterior is not my favorite, but I still like it. The interior is awful at the price point it is at now, but at $55k it becomes a little bit more acceptable and reasonable.

  • avatar
    craiggbear

    I saw a pink Mary Kay XLR the other day. Some how, it just seemed right. ;-) Now I wonder if there is a pink Mary Kay Corvette out there?

    I have never seen a pink Mary Kay Porsche or Ferrari – I am not sure it would even be allowed. (although I am ok with a pink Lambo for some reason)

  • avatar

    Craiggbear:
    Here’s your pink Corvette, though sadly not Mary Kay’d. This Pink ‘Vette has a female owner!

    Also, your Camo’d Pink Veyron is waiting.

    1991 Lamborghini Diablo in Bubble Gum Metallic

  • avatar

    I’m sad. I used to see a few around my area, and always liked the look. Mechanically, I’m sure it overwhelmed the usual purchasers, but it would have been nice if GM made it a true technological flagship.

  • avatar
    ERJR

    This move continues to show me and the buying public that GM is not committed to anything and does not have a clue in general.

    GM wonders why people will not buy their cars. I think alot of it has to do with the constant inconsistency in branding, discounting, and just plain giving up on models.

    If the XLR was to be a flagship for Cadillac and something to take on the SL, it should have been improved continuously.

    I was at a large Caddy dealer for the launch of the ’08 CTS and we got on the subject of the XLR. He mentioned one of the few they sold that year was bought back because of the top. He said the dealer won’t even stock them because of the problems. That and as I looked over the CTS, I thought the least expensive Cadillac has the nicest interior while the most expensive has the worst interior.

  • avatar
    Phil Ressler

    I know Phil loves his XLR

    XLR-V, that is. It’s a big difference.

    GM never put enough effort into marketing the XLR to spur meaningful incidence of cross-shopping by SL intenders. Despite the criticism here about the interior, my experience with SL owners who actually experience the XLR-V is that they don’t see any problem with it. The salient point is that they mostly didn’t know the XLR and V exist, prior to getting up close to mine.

    Getting into this segment and succeeding requires persistence and a commitment to develop at least three generations of the car. If Cadillac were to show the commitment to XLR that Chevrolet has to the Corvette, they’d get to a point of admiration and perceived competitiveness for the car, and we’d arrive at a point where there are SL drivers and XLR drivers splitting the segment, just as Corvette and 911 adherents are both numerous and mostly mutually exclusive.

    I’m into my 32nd month with my XLR-V. The interior remains tight, with no visible wear of any kind anywhere and its straightforward design with superior technology integration still feels current. It needs better carpet. Other than that, I have no complaints.

    But if there is no Northstar successor, what was always destined to be a very limited production car had to yield to its term limit. The excellent Corvette engines just cannot be made smooth enough for this segment, and it’s just not a car for a V6. Gone “in a few years’ time”? Well, let’s see. The Corvette ZR1 is an effort to deliver ultimate performance in a car comfortable enough to be a long-distance transport, which the Z06 is not. It’s not hard to imagine a lighter-weight retracting hardtop ‘Vette emerging in absence of XLR. Meanwhile, I’m a long way from using up my V.

    Phil

  • avatar
    whatdoiknow1

    This was a far better effort than what Lexus gave the world.

    OK, granted the XLR would whoop the SC430 a$$ in regards to performance driving but the problem was IF you were interested in the PERFROMANCE, GM had a equally nice Vette to sell you for many thousand less. No GM/ Caddilac kinda screwed the pouche on defining the mission of this car ( a typical GM habit) IT drove like a charm for the the one or two members of the enthusaist crowd that might having taken notice, but those seeking an expensive retirement cruiser were easily turned off by the sub-par materials and poor execution of the XLR. Why does it appear that GM is simply willing to ignore what the market actually wants. Folks do NOT want a car like this to pull .90g on a skidpad at the expense fine workmanship and rich details.

    As a luxury touring car that conveyed “class” and “high quality” the Lexus simply put the XLR to shame. The XLR looks cheap and feels cheap and the only folks it appeared to appeal to were those that wanted a garage companion to their tricked out Escalade. The joke is that while the XLR is extremely rare the few I see around are all extra-uglified with tacky gold trim, vogue tires, aftermarket grills, and under-car lighting. I guess there just weren’t enough pimps in America to appreciate the XLR!

  • avatar
    Bunter1

    A slower, more expensive, ugly ‘vette.
    Wonder why they haven’t sold?

  • avatar
    John Horner

    What do you think GM’s actual incremental production cost is to manufacture an XLR vs. a convertible Corvette? Maybe $5k at the most ????? If they had sold it for $10k more than the Corvette it might have had a chance, but with a $25-30k price premium the XLR made no sense.

  • avatar
    jerseydevil

    i have seen exactly one in my life. Cant say i will miss it, it will be fun seeing one every once in a while.

    i do think a vette in another kind of drag is a good thing, tho. perhaps gm will come up with something else instead. maybe cheaper this time.

  • avatar
    NickR

    Pity, I kind of liked the way it looked. And the XLR-V would have been a blast, but I never had the pleasure. Although it was in need of a freshening, cancellation is a pity. I’d like to have seen Cadillac with an SL competitor. The SK looks and goes, but has proven to be very problematic, especially with respect to electrics, trim, and interior materials. Looking good in the showroom and falling apart on the road is nothing to brag about. Fortunately for MB they still have their rep, for reasons that elude me.

  • avatar
    hurls

    I was actually wondering if they still made this thing yesterday — then I saw one in my Vons parking lot yesterday afternoon. First one I’ve seen in probably six months. How many SLs have I seen in the same spot during that time? Couldn’t possibly count them. It’s too bad, because the XLR is at least distinctive… but my surprise level about this is about zero.

  • avatar
    Geotpf

    I once saw a $100,000 XLR-V at my local Pontiac-Buick-GMC-Cadillac dealer. A $15,000 Pontiac G5 was sitting 10 yards away.

  • avatar
    CarnotCycle

    The XLR was a pretty cool ride, but it suffered from the interior, and I think to a degree it’s styling.

    XLR is a great-looking car when the top’s down. But with the hard-top up it looks out of proportion. Almost like a fly bridge on a really big yacht. That’s something Benz definitely has going for it on the SL’s, those cars have lines that are just a great flowing shape no matter the top being up or down, and perception things like that are a big hit in that demographic of car buyer.

    Obviously, the interior has some issues at that price point. That interior should be in the ‘Vette at it’s price-point and the Caddy should have something much nicer. Its too bad, because it looks like GM spent some money on equipping the interior, but just didn’t spend it wisely. GM needs a real premium sat/nav to go with its high-end rides as well. OnStar is neat, but its a service and not a toy – cars north of a hundred grand should have the toys, and nice ones at that.

  • avatar
    blindfaith

    GM is unwilling to think. I can’t describe how frustrating it is to see them flip flop and come up with premature car elation.

  • avatar

    I agree with Sajeev. I would like to like the XLR, particularly the XLR-V, but the styling really leaves me cold. It doesn’t offend, but there’s no spark there. By comparison, I like the Benz SL in spite of myself — it’s not really my kind of car, but it’s a slick-looking piece, and it feels appropriately ritzy. I agree that the XLR is better conceived than the Lexus SC430, but that isn’t saying very much.

  • avatar
    Phil Ressler

    I would like to like the XLR, particularly the XLR-V, but the styling really leaves me cold. It doesn’t offend, but there’s no spark there.

    One can’t argue with another’s reaction to styling. Like, dislike, leaves you feeling hot, cold, indifferent. So, no protest from me. But “there’s no spark there”….?

    There’s nothing on the road that looks remotely like the XLR/ XLR-V, and in 2-1/2 years of driving one, I’m on the receiving end of that reality daily. People don’t merely tell me they like the design of my car, they’re emphatic. I’ve never driven anything, including a borrowed Ferrari, that elicited the steady, daily, even hourly stream of admiring comments earned by this XLR-V. Every day — and I mean *every* day — I get multiple thumbs-up from while in transit. Very few fuel stops get completed without someone sauntering over to ask about — and compliment — the car. The exterior design might be polarizing, which is fine with me, but lacking spark it isn’t.

    Phil

  • avatar
    Bunter1

    Phil-nothing else really looks like an Aztek either, that still doesn’t mean there is a spark.

    I reallllly tried to like the XLR when it came out, truely. Walked all around it at Chicago trying hard. How they made it radically different while being painfully dull I do not know. Didn’t think it was possible. Leave it to the General.

    Regards,

    Bunter

  • avatar
    Phil Ressler

    nothing else really looks like an Aztek either, that still doesn’t mean there is a spark.

    Yeah, but people don’t go out of their way to rave about the Aztek’s design. They do for the XLR/V.

    Not dull; dramatic in a mature way. In the context of the modern car market, the entire Cadillac Art & Science theme is inspired and I doubt the brand’s rebound from circa 1999 would have been possible without it. XLR-V is often referred to as the best-resolved iteration of A&S and I agree with that.

    Phil

  • avatar
    whatdoiknow1

    The XLR has all the grace and style of the box that the Corvette came in.

    At that is the problem, there is NO style to a box on wheels!

    When you have a really good look at the XLR you can see that the problem for GM was trying to wrap luxury styling ques around the low slung platform of the Corvette. It did not work out very well. What Cadillac ended up with was a “door stop” with a plastic grill attached to the front. To make matter worse it appears that Cadillac was content to include an interior that didn’t even “look” as well conceived as that in the 1980s Allante in its day.

    The XLR looks like a $40,000 car not something that would cost you a good $75,000.

    In the future if GM/ Cadillac are going to make cliams about competing with the SL they should understand that the customers do expect them to mean it!

  • avatar
    Ingvar

    Am I the only one that thinks the XLR looks better than the current SL?

    The problem with the current R230 SL is that it doesn’t look as good as the R129. The R230 looks bloated, like someone crashed an CLK in both ends and then sat on it. The R129 looks like it was carved out of solid titanium. I can’t for my life understand why someone buys a new SL on looks and style alone. It doesn’t even have a style. Sorry, it doesn’t do it for me… It has to be that the cachet of an SL is stronger than the car itself. And that talks something about solid improvement. People buy the car because they know what they’ll get. The XLR at least looks distinct. It’s not the look that bothers me…

  • avatar
    serpico

    The XLR was only bought by young drug dealers in my neck of the woods. Who would pay over $100K CAD for this garbage.

  • avatar
    Phil Ressler

    The XLR was only bought by young drug dealers in my neck of the woods. Who would pay over $100K CAD for this garbage.

    Me. 54, MWM, educated business professional. Sounds like you might not have driven one. I cross-shopped everything in the category and XLR-V won on the merits. $100K US. Where I live, the drug dealers buy AMGs….

    Phil

  • avatar
    Phil Ressler

    The XLR has all the grace and style of the box that the Corvette came in.

    At that is the problem, there is NO style to a box on wheels!

    A highly subjective comment. You see what you see, but the XLR bears no resemblance to a box. It uses a design aesthetic that features creases over curves. To those who appreciate it, it looks sensational, ultra-modern and distinctive.

    When you have a really good look at the XLR you can see that the problem for GM was trying to wrap luxury styling queues around the low slung platform of the Corvette. It did not work out very well. What Cadillac ended up with was a “door stop” with a plastic grill attached to the front. To make matter worse it appears that Cadillac was content to include an interior that didn’t even “look” as well conceived as that in the 1980s Allante in its day.

    The SL isn’t low-slung? I far prefer the short overhangs and stout angularity of the XLR over the 90s squished curviness of the SL, for example, and its 90s Camaro-like overhangs. My grill is metal.

    The XLR looks like a $40,000 car not something that would cost you a good $75,000.

    I have yet to see a $40,000 car that has anything remotely close to XLR’s emotional projection and distinctiveness. More should.

    In the future if GM/ Cadillac are going to make claims about competing with the SL they should understand that the customers do expect them to mean it!

    This is a very low volume category. Mercedes sells around 5000 SLs annually, +/- in the US. If in a seriously deflated market Cadillac sells a thousand, that’s not bad for a segment in which the defining leader has had an entrenched model continuously offered for over 40 years. Every XLR owner I know actively *prefers* the XLR/XLR-V over comparable SLs or the Lexus SC. The XLR is a true alternative. It offers the segment a lighter, more sporting variant on the retracting hardtop dual seat GT than the bloated SL or the marshmallow Lexus.

    Cadillac’s effort on this car as a first-gen elbow into the segment was serious. The product communicated they meant to be taken seriously. “Meaning it” means persisting through at least three generations of such a car to find your footing and grow from there. It takes years for a newcomer to credibly establish a model as radical as the XLR in such an intrinsically conservative market. The car is a great start. The failure here is not in the car itself — it won thousands of customers in a market of merely thousands. The failure is in the corporation’s lack of persistence to see the task through. It’s not a one-model-generation task. I’ll be unhappy to see the car canceled, but glad GM conceived and made such a distinctive, pleasurable vehicle.

    Phil

  • avatar
    RRMIANO

    I have never replied to anything that I’ve read from strangers on the internet. I am currently a 50 year old chemistry and physics professor. My father and 14 uncles sacrificed several years of their youth dealing with the Germans and Japanese in an all-to-easily forgotten conflict known as World War Two!

    Some of these young men, my uncles, never returned.

    So when I hear contemptible comments comparing the XLR to German and Japanese automobiles I’m concerned that my ostensibly learned “autophillic” colleagues have become blinded and slavishly obsequious to some insignificant “baubles”, “bells” and “whistles” found on some foreign automobiles.
    Granted, the XLR, like every other automobile will have some minor misgivings depending on the individual pessimistic purveyor of imperfection, otherwise referred to someone with too much time on there hands. Or to use the vernacular of some of my students “they ain’t got nothing to do!”
    Might I submit the possibility that those obsessed opponents of Cadillac’s unique attempt to produce a real “head-turner” have either never experienced the sheer elation of driving the XLR or are injudicious to the fact that such covetous comments announce to everyone the “sour-grapes” psychology characteristic of aberrant adolescent insolence.
    One might pettifog my juxtaposition of patriotism and automobiles, but aren’t we all fortunate for the ability to buy and drive any automobile we desire…or at least afford? Just never forget the thousands of very young men who died on foreign soil in some God-forsaken fetid and festering jungle or in some frozen foxhole as they called out for their mother with their last breath!
    I will concede that the influx of foreign automobiles in the late 1970’s forced the American manufacturers to “wake-up” and build pride and quality into their products….a painfully slow process that continues to this day. While I am not an ardent devotee of General Motors as a perfidious, profiteering conglomerate, it just seems blasphemous to compare such a unique American automobile against indistinguishable “cookie-cutter” banausic foreign cars.
    I like my XLR! I especially like the bumper-to-bumper warranty. It isn’t a fast automobile. It doesn’t belong on a racetrack or drag strip. I believe that for a production road-car it performs very well. Yes it’s fun to “whip around” curves at speed, but it never crosses my mind that some other automobile is capable of pulling 0.2 more “g’s” around the same curve. I teach physics. I’m certain I could install an accelerometer to measure straight line and lateral acceleration or deceleration….maybe I’ll get bored one day. And yes, there should be proximity sensors for parking in the front of the automobile. It just seemed like a “no-brainer” to at least allow the cruise control “GAP” sensors to engage under 5mph. Another thing that amuses and humbles me is watching the mechanical choreography of the hardtop as it operates. Maybe I’m just simple-minded but I’d be very interested to know the story of it’s conceptual engineering, development and the individuals responsible for the reasons why it operates in that specific manner.
    Although I desperately desired the XLR-V, I would have felt like a fool to pay an additional $20,000 for a mere 123 extra horsepower. Also, the 19” tires for the XLR-V literally cost twice as much as the 18” tires on the XLR.
    I would certainly rather have seen the XLR available with a computer-controlled version of the all aluminum ZL1 power plant from the 50, 1969 COPO Camaros built. Perhaps that 750hp optional “beast” of an engine from the Corvette would have interested a few more customers. I know I’ll never live to see an American automobile with a V-12! If I do live to see this fantasy come to fruition, the shock would kill me anyway. Then again, I do enjoy the 23mpg average.
    However, once you hear the exhaust-note of a short-stroke V-12 when the chorus of acceleration resonates as the sections in the orchestra of engine, clutch and close-ratio transmission increase an octave with each short-throw of the shifter until the staccato of the twelve piston choir envelops the senses and enraptures the heart as man and machine meld and interfuse through the intangible amalgam elicits the primal response of the virtuoso to soothe the mind, body and senses as synchronize in harmony with the rhythm of the road.
    I own only GM automobiles not because of some convoluted loyalty. I do not own any clothing or accessories with any corporate logos. I consider it foolish to pay a company to use me as a walking advertisement. I own GM automobiles because I understand them. I have absolutely no problems with Ford and Chrysler, they build some impressive products. But my conscious will not allow me to own a foreign automobile.
    One might propose that I am “stuck in the past”, “world war two is ancient history”. Learn about this history to which I refer! It’s important! There is no way anyone can discount my historic position as it applies to the American automobile! I in no way harbor the least bit of animosity against anyone from another country, after all that’s “who” America is. But some of you folks just hit a nerve that prompted a virtual involuntary compulsion within me to compose this rather ranting and scathing, tirade.
    Drive the automobile you like. It just seems childish to essentially say “my car is better than yours because….” If you feel compelled to comment about a particular automobile, let it be constructive. Offer a solution. It is often a good thing to disagree about something like disappointing features of an automobile. Just use a little diplomacy. Remember that negative comments serve only to illicit defensive behavior and further disagreement from the person or party you address in a negative manner, tone or expression. It doesn’t take a mental giant to merely whine and complain.
    Don’t “bitch” over the internet about your disappointment in the automobiles produced. It takes a massive grass-roots movement to get a contemptuous corporation like GM to build automobiles with the quality features we desire and do away with the undesirable characteristics we abhor. But I guess it has to start somewhere.
    The grossly over-paid “fat-cat” GM executives are so insulated and isolated from the customer and customer feedback that it is not only inequitable and incredulous I believe it borders on criminally immoral! They drag their feet and only “react” rather than lead, just like our congressmen and senators. We could be driving some awesome automobiles. Just talking to the “average Joe” about improvements to an automobile is often insightful, especially considering how the automobile is used and the niche it serves for the individual.
    And the oil companies’ lobbyists not only dictate to a great extent what we drive, foreign or domestic, but “big oil” discourages, hinders, impedes, resists and obstructs the advancement in automotive technology that would give us better automobiles in every respect. Believe me! I have proof! I was a laboratory technician and chemist for years at one of the major oil companies. I know the facts concerning the impudence and insolence perpetrated by the oil companies against everyone who drives anything that uses petroleum! Don’t ever let me get started about the ethanol B.S. the oil companies are forcing us to use. Maybe a computer-controlled engine can adapt to the trash the oil companies are forcing us to use, and it will only get worse…that’s a fact! What about people who have proudly worked so hard to keep-up their muscle-car? Most of these engines WILL be beaten to death by premature detonation from the absence of the necessary tetraethyl lead these engines were designed to use. Despite all attempts to retard the ignition timing and re-jet that big, beautiful Rochester Spread-Bore or a tri-power 389 Pontiac will serve to only “neuter” all the muscle from the muscle-car and burn even more copious gallons of the crap that is available at the fuel pump.
    Insurance and oil companies are the “hidden-in-the-open” dictators of this country. But I’ll spare you all that drama. I really need to write a “tell-all” book about those no-good b*#?+&#s. Sorry ‘bout that.
    Hey guys, I sure do miss those 455cid big-block Buicks! Can you imagine the specific-power potential if adapted to current technology? I can only dream.
    Well if you’ve read this far I thank you for your time and I apologize if I p*&#@*# you off or bored the crap out of you. I just really love the American automobile….well at least a specific few anyway!

    https://www.thetruthaboutcars.com/wp-login.php

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