By on December 27, 2008

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16 Comments on “2010 Toyota Prius: Is Blue The New Green?...”


  • avatar
    Diewaldo

    OK, when you say to someone in my country (Germany): “Du bist blau!” or translated “You are blue!” then this means that you are drunk.

    So shame on you Toyota! Don’t drink and drive!

  • avatar
    Orangutan

    The clitoral hood bump is still fugly.

  • avatar
    Strippo

    The clitoral hood bump is still fugly.

    I can’t even locate it.

  • avatar
    Justin Berkowitz

    I think this is a so-so ad for a very well executed car. I say that because it is in essence “just a car” (despite the hybrid system) and yet the Prius features constant reminders that it is something else. The start button, while common, reminds of appliances. The weird shifter, the strange dash, the whole thing.

    Zero interest in owning one but I respect the Prius for what it does (rather than complain – or care – about what it can’t do).

  • avatar
    AuricTech

    So, does this mean that the 2010 Prius is as technologically advanced as Intel’s Pentium III processor?

  • avatar
    97escort

    I would love to have a Prius,
    but I don’t drive enough miles to justify the added cost.

    I think the add is effective. It appeals to me. I like the Leonard Bernstien composition.

    The ad gets it’s point across that the new Prius is a plug in hybrid that uses very little gas and that it is technically advanced.

    The blue faces are alien just as a plug in hybrid is alien to many buyers. It is a clever twist and advances the newness idea which is a big selling point.

    Well done, Toyota.

  • avatar
    Stephan Wilkinson

    Is nobody familiar with the Blue Man Group?

  • avatar
    Rev Junkie

    Without the vertical headlights, a styling element only Cadillac can pull off, the Prius loses the stupid smiley-face front fascia of the previous iteration that turned it from somewhat quirky to downright ugly. Now the front fascia, especially the grille, reminds me of the little european Toyota Aygo. The looks are now about as futuristic as the powertrain, inside and out. If Hollywood douchebags stopped buying them, people may start seeing them as an innovative, yet expensive alternative to a Civic or Corolla (the Prius is a compact, just a space efficient compact), that is more sensible for families, and is roomier. Not bad, Toyota.

  • avatar
    thoots

    1. I like the Blue Man Group.

    2. How odd to use such a distinctive musical group to “star” in the commercial, yet not use the group’s music.

    3. I like the new styling.

    4. I hope they make the car a little more plush and comfortable, though of course that’s relatively counter-productive.

  • avatar
    michaelb1

    It will have to be pretty good to beat the Ford Fusion Hybrid. 42 actual MPG’s in a sedan that big is pretty impressive. Plus you don’t have the “look at me, I drive a hybrid” baggage.

  • avatar
    Geotpf

    This is a fan video, not an official Toyota commercial (search for “bossdowner” for proof). Dunno how he got the Blue Man Group and a 2010 Prius prototype, though…

  • avatar
    rudiger

    michaelb1: “It will have to be pretty good to beat the Ford Fusion Hybrid. 42 actual MPG’s in a sedan that big is pretty impressive. Plus you don’t have the “look at me, I drive a hybrid” baggage.”That so-called ‘baggage’ is precisely why the Prius has outsold all of the other hybrids that look virtually identical to their non-hybrid versions (including Toyota’s own Camry and Highlander).

    The reason Toyota is able to get away with the outré Prius styling is that, unlike the only other ‘out-there’ styled hybrid, the original Honda Insight (not to be confused with the soon to be released latest version), the Prius’ packaging befits its futuristic look. It’s not like they just slapped some ’59 Cadillac tail-fins on a Corolla (unlike Pontiac which is in essence how they came up with the Aztek).

    Speaking of the Insight, it’s worth noting that fuel efficiency versus battery longevity is a delicate balancing act. The Insight got tremendous gas mileage but the cost of that fuel mileage was that the battery needed to be replaced much sooner than any other hybrid (including the Prius).

    It will be interesting to see how battery longevity in the high fuel mileage Fusion hybrid fairs in comparison.

  • avatar
    shaker

    Lots of buttons and pretty flashing lights – the looks are (despite the ‘budding narwhal’ look) an improvement over the previous model.

    What I don’t like is the inference (when the BMG ‘plugs in the set lighting) that this is a “plug-in” hybrid – it’s not.

    Also, that humoungous center console would likely be a pain for a long-legged driver.

    Still, a nice evolution of a good car – it continues to set the bar for efficiency; the Fusion hybrid no doubt had the Prius as a standard to beat, which is good for all future efforts, as “fun-to-drive” hybrids will surely (eventually) result.

  • avatar
    don1967

    Aspiring collectors, get your goofy golf carts while they last! The 2010 Toyota Prius could be your last chance to own a piece of 2007 nostalgia.

  • avatar
    ZoomZoom

    Geotpf :

    This is a fan video, not an official Toyota commercial (search for “bossdowner” for proof). Dunno how he got the Blue Man Group and a 2010 Prius prototype, though…

    It’s not the Blue Man Group.

    Look at the end credits again. They’re listed as “Blue Man Crew”. Not the same.

    However, I have seen Blue Man Group live. These guys definitely have the expressions and mannerisms down pat.

    I liked the video. But if the Blue Man Group wasn’t available/agreeable, how do we know that this was really the 2010 Prius?

  • avatar
    JMII

    It looks more aerodynamic, but I’d bet it would get 10 miles more out of the battery if it had less electronics/blinky lights/fancy do-dads. Seems they taken this futuristic look a bit too far in the interior treatment (like the Civic).

    BTW the iPod connects via the headphone/aux-in? If so major fubar, it should have an iPod dock connector for complete control & best sound quality.

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