Find Reviews by Make:
According to a picture posted on Flickr, corporate identity firms all over the globe are busy adapting their clients’ corporate design to the new strained financial environment. People dig it: A the time of this typing, the picture has received 4172 diggs. The current “Top in all topics” is “If Marijuana was legal” with only 1981 diggs.
10 Comments on “Corporate Identity Adapts To New Economic Environment...”
Read all comments
My fave: The faded “XEROX” logo.
“2M” is pretty good, too. I’m willing to bet that the missing “M” would be “Manufacturing” (unfortunately).
Nice.
Now they just need to have the Dell logo catching fire as its battery pack self immolates in an epic fail.
@Bertel: for more fun, Reddit has more pictures/entries per page than Digg and sometimes has very different content due to voting vs. moderation
My fave: The faded “XEROX” logo.
Agreed. The test are standard fare, but the Xerox one is actually witty.
Logo appropriation is going to to happen. It has been happening since Adbusters debuted. The worst possible response would be to throw lawyers at the problem, but I wouldn’t put it past a few of the, ahem, storied marques above.
Side story: I’m out minivan-shopping this weekend and, after being more than a little annoyed at my local Toyota dealer, I drop by the Mazda store. In the salesperson’s office is a printed version of the “Our shitty cars” faux poster that’s been going around.
Yes, I know Mazda is part owned by Ford. Yes, I know it’s crass. It was also funny, and more than little bold for the usual milquetoast car dealer humour. It was certainly better than the spiel I got from the good ol’boy at Toyota about how he didn’t need to discount products because he wasn’t selling domestics.
McDonald’s is doing quite well right now, actually.
That’s great.
Cute, I’d say Xerox is the most clever. Also thanks to psarhjinian for the link. I hadn’t seen that poster before. That was real funny and would have a very positive influence on me if I saw it in any car salesmans cubicle/office.
Logo appropriation is going to to happen.
Logo parodies are usually considered fair use. The exception is when you are using the parody to compete with the owner of the logo, like putting that Nike squiggle on a tshirt or a hat.
Pretty sure that 3M is doing okay. They made about $4B last year and have been profitable for a while.
In the salesperson’s office is a printed version of the “Our shitty cars” faux poster that’s been going around.
While generally I disapprove of heavy handed lawyerly actions against web sites or parodies, if I was GM, Ford or Chrysler I’d take legal action against whoever published that poster. It’s pretty defamatory. The text alone is protected speech, but put it together with “our shitty cars” and the companies’ logos and while IANAL, it looks actionable to me.