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Last I checked there is still a market for 7 – passenger SUVs. You could make the argument that there are too many vehicles in that segment at this time, but that’s the fault of the business plan for every automaker that currently operates in North America.
Just shows how inflated the prices are on a Cadillac. How about Gm shows the most fuel efficient Mini.
Their marketing department should be sacked immediately. Does anyone know who it is??
What possible research is telling them to strengthen the association of Cadillac with GM? How long have these campaigns been running?
love the voice over:
… buy for ~ 55k
get a total value ~ 15k
seems about right!!!
Big, bold, powerful, and a comfortable ride. The CTS isn’t a real Cadillac in the classic sense, the Escalade is.
Cadillac used to sell cars that embodied all those qualities and people bought them. Then they started messing with them, shrinking them, and neutering them. When the Escalade arrived it more than anything it recalled the golden era when Cadillacs were the above and people bought it.
Why can’t GM apply the classic Cadillac formula to a car? Oh right, they’re too busy gutting Cadillac with alphabet soup names, making the cars smaller and cheaper to collide with Chevrolet and they can’t afford to build a real Cadillac aside from this car anymore.
Such a shame.
Escalade = Sucker
Every time. Just a tarted up Tahoe looking for a fool to spend an extra $20,000+ on a big tacky badge.
“Why can’t GM apply the classic Cadillac formula to a car?”
Because a lot of people don’t buy that brand of milk anymore. We live in an ageist society, unfortunately, and there was a time (perhaps still today) when those who were young and affluent wouldn’t be caught dead in a Caddy. That’s what their grandparents drove.
You can’t throw a rock without hitting an Infiniti G or M or a BMW 3 or 5. GM needed a car to earnestly compete in the luxury sedan segment and the Catera & STS were simply not on people’s radar. Don’t even mention SAAD.
Getting back to the commercial. Here we go again. Once more on to the breach of insulting the consumer’s intelligence, GM marketing department! A MINI Cooper S convertible, really? Next they’ll be telling me that it has better mileage than this Subaru*
(*WRX STI model shown)
I watched that mess while watching the Eagles’ game. The only reason I laughed harder at the game was because the Dallas Cowbums got what they deserve, a massacre.
Since when did GM and their premier car brand resort to toilet bowl marketing?
They hype an EPA 20 MPG city on a HYBRID vehicle, then they tell you at what price the non-hybrid can be purchased for.
Switch-and-bait marketing approved by the morally corrupt Wagner. Now we know what the corporate culture at GM is all about.
GM needs a cleansing that can only be performed with a bankruptcy procedure. ‘Nuf said.
This whole “surprised” ad campaign by GM is further proof that nobody is cross shopping their products.
I’m sure GM has some department in Ren Cen that discovered most people don’t have a clue what GM has to offer, told marketing, who dreamed up this ridiculout ad campaign to “lure” people onto their lots.
Only problem is, nobody is going to buy an Escalade over a Lexus because of MPG’s. Nobody is visiting those GM lots because they have an image problem, and touting MPG’s isn’t going to correct that. John R hit the nail on the head, nobody is buying GM’s brand of milk anymore.
improvement_needed :
love the voice over:
… buy for ~ 55k
get a total value ~ 15k
seems about right!!!
Yes, I did that double-take, too!