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This thing apparently is the next generation Opel Insignia, which we may get as the next generation Saturn Aura in a couple years. The Chinese get a Buick Opel. What is wrong with the picture is probably that Saturn isn’t killed, with its almost entirely Opel based lineup moved to Buick in the US.
Someone put a Mercury grill and a Buick badge on an Opel/Vauxhall Insignia.
Isn’t that an Opel Insignia?
Left hand driver’s position in a picture for a Chinese market Buick.
It’s another slab sided plain looking sedan with silly air extrators and a Buick grille thrown on for good measure. Yet another un-Buick Buick.
The fake air extractors should be in the shape of 3 portholes, not a rectangle.
econobiker:
I think it may have been different in the past, but the Chinese, like the South Koreans, drive on the same side of the road as Americans.
Ok, well, the Chinese don’t drive on the same side of the road as Americans; if you watch videos of Chinese traffic they drive on whatever side of the road they want. But back to the point, their steering wheels are on the left hand side like in the US.
It’s the new Chinese Buick Regal (aka Opel Insignia). Watch out, it just might end up here in this incarnation too – instead of becoming the new Saturn Aura.
What’s wrong is that this car is completely devoid of any original styling cues. I see a donor Opel Insignia, with Volvo headlights, a Chrysler Cirrus bumper, Taurus fake fender vents, and Audi driving lights.
Remove the Buick badge, and there is nothing to indicate that it is a Buick. Badge engineering at the absolute worst.
I’m reminded of the famous 70’s Anycar.
The ultimate stereotypical American yank-tank brand is now German engineered and built in China. Probably a decent car, but will continue GM’s never ending practice of destroying their brands. When I was in China, I remember talking with a group of Chinese businessmen who swore Buick was a German, and not American brand. In a certain way they are right.
Nothing if you’re a Chinese consumer and want to purchase the best Buick built today.
Everything if you’re an American consumer and want to purchase the best Buick built today (and don’t want to purchase a Lexus or Acura).
That is one good looking Buick. Although I think I would have preferred it in Saturn flavor, which will regrettably may not be on the menu if it hits our shores.
The whole thing looks like a restyled Nissan Altima but with less head-room in the back, a Mercury grill and more stylish wheels than any American brand would use.
I agree with the earlier posters. Lots of styling cues from other brands. Audi, Acura, Mercury, etc.
What do I see wrong with it? The trunk is too small. How will they ever sell this to the rental agencies if there is no cargo room? Maybe I’m just biased owning a 97 LeSabre.
Oh, and the back wheels look smaller than the fronts.
Aside from the fact that the design is wholly derivative, no-matter how much Americans may lust after it, never will it be part of repaying the money the U.S. Government just spent on their behalf.
Wow, potentially another great car to come to the US but yet again GM butchers it and only come in automatic.
Is that a Chinese-market buick?
According to Motor Trend, Buick will be the sales channel used for selling Opel’s in the US instead of Saturn which will be killed off.
Setting suns are usually orange, or red…
Once again Buick de China gets something decent while we get the Lucerne and LaCrosse. It’s like a Bizzaro World over at GM or something. ALL their good products are made everywhere else but in their home country. I guess you can do that when you know the taxpayer will eventually bail you out, huh? Oh, and Ford is no better, either so shut it Blue-Oval fanboys.
Buick in China is equal in prestige to Cadillac, possibly superior. In the United States…um, no. So Buicks are fancier there, and priced accordingly.
That is a very superior and competetive car that isn’t sold in the states.
Since the next Aura is supposedly being restyled for no apparent reason to better appeal to Americans, we may not see this car on our shores at all. I don’t have a problem with the “Buick by Opel” rumor if it’s true, but selling the Insignia here as a Regal would certainly cause some overlap with the upcoming LaCrosse (which I think looks really good).
The profile reminds me of a Sebring…
Regardless of market, the freakin’ Sweepspear is pointed the wrong direction. A Buick grille slapped on an Opel, indeed.
China drives on the right, just like US. The former British colonies (Hong Kong) still drive on the left.
GM produces yet another dull looking derivative Opel for the global market. Haven’t we had enough of cars like the Astra and G6? Why not just call this car an Opel and forget it has any relationship with Buick. Badges mean nothing without distinctive styling. Next GM will take the loathsome Aveo and sell it as the Chinese Skylark.
Way-goner and Putz’s global nightmare continues.
What’s wrong? It looks really GOOD but it has a Buick nameplate on it. That’s what’s wrong.
And I noticed that Sebring thing too, before I looked at the closeup. That did away with it. That car looks GOOD.
It has the silhouette of a C-class benz.
The car is a dud and everyone knows it. It will flop like the pathetic Aura. These rotten cars are one of the reasons GM needs government assistance.
It is funny a friend from England told me that Opels and Vauxhalls are considered crap cars over there.
There is nothing wrong with the picture.
amac :
December 30th, 2008 at 3:47 pm
It’s the new Chinese Buick Regal (aka Opel Insignia). Watch out, it just might end up here in this incarnation too – instead of becoming the new Saturn Aura.
Almost certainly not going to happen. The next-gen LaCrosse, which is supposedly in the final stages of development (and was supposed to already have been launched, but the financial troubles meant that didn’t happen) is based on the same platform, but designed specifically for North America.
I’d better not hear anyone crying for this to be brought here, since everyone (including me) normally lambasts GM’s overuse of badge engineering. An Epsilon Malibu and Saab 9-3, and Epsilon II based LaCrosse and Aura are plenty for one market, now that the Epsilon G6 will end its run.
ponchoman49 :
December 30th, 2008 at 3:40 pm
It’s another slab sided plain looking sedan with silly air extrators and a Buick grille thrown on for good measure. Yet another un-Buick Buick.
I would say that nowadays, an “un-Buick Buick” is probably a good thing.