Toyota Marketing Exec: “I know what we’ll do! We’ll set unrealistic reliability expectations that we’ve ALREADY failed to live up to so that the backlash is even worse when we inevitably become the new 1990s GM!”
Actually, I DID do a double take the other day. Saw a Toyota Corolla broken down on the side of the road.
Well, I thought, it makes a nice change from all of the Pontiacs, Chevies, Fords, Chryslers, especially Neons (with both front wheels turned out), and Volkswagens DOSOR (dead on side of road)
Actually, truth be told, that’s the first Toyota I’ve seen DOSOR for …. um …. er …. ever? Maybe it was the second one I’ve seen.
Good ad. Someone was showing some imagination. Our American advertising guys should be taking notes.
I remember that ad. Toyota launched that ad campain around 2000, 2001. What I find funny is that is labeled as a brazilian ad. This was made in Puerto Rico so you can technically say that it was made by Americans. People in Brazil do not speak Spanish. And yes, Toyota has that reputation of reliability around here too.
Freaky
Toyota has broken a cardinal rule of marketing — people who own or use your products are always the good guys, winners, etc.
(though maybe the fact that the driver in the pickup was smart enough to figure it out, makes him the smart guy!)
Toyota Marketing Exec: “I know what we’ll do! We’ll set unrealistic reliability expectations that we’ve ALREADY failed to live up to so that the backlash is even worse when we inevitably become the new 1990s GM!”
Someone needs to be fired.
Actually, I DID do a double take the other day. Saw a Toyota Corolla broken down on the side of the road.
Well, I thought, it makes a nice change from all of the Pontiacs, Chevies, Fords, Chryslers, especially Neons (with both front wheels turned out), and Volkswagens DOSOR (dead on side of road)
Actually, truth be told, that’s the first Toyota I’ve seen DOSOR for …. um …. er …. ever? Maybe it was the second one I’ve seen.
Good ad. Someone was showing some imagination. Our American advertising guys should be taking notes.
It would have been great if the mask came off and there was Red Ink Rick’s face…
I don’t see how this is insulting anyone, customer or not. I thought it was a pretty good ad.
Criminal transvestites.
What, pray tell, would’ve been the fate of father and son had they stopped?
I remember that ad. Toyota launched that ad campain around 2000, 2001. What I find funny is that is labeled as a brazilian ad. This was made in Puerto Rico so you can technically say that it was made by Americans. People in Brazil do not speak Spanish. And yes, Toyota has that reputation of reliability around here too.
I like it.
I LOL’d
I dunno, I got a chuckle. Last time I checked, if you make someone laugh while making your point, it tends to sink in.
Thumbs up.