By on February 1, 2009

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18 Comments on “Toyota Superbowl Ad: Are You Venza? (Whatever That Means)...”


  • avatar
    CommanderFish

    No, I’m not a blob on wheels.

    The 2.7L I4 in this vehicle doesn’t show up on FuelEconomy.gov. Anybody know what’s up with that?

  • avatar
    jconli1

    I laughed out loud at the “for all of you” line, as it could easily be misheard as one of those “you people” sort of statements, what with the ad’s clear (surprisingly narrow) target.

    That said, were I a black upper middle class african art collector in need of a weird looking station wagon – bingo!

  • avatar
    Bancho

    CommanderFish :

    I thought the I4 wasn’t going to be available till later this year (late spring/early summer). That might be the reason (or not).

  • avatar
    RangerM

    Are you (Toyota), really going to expect anyone to get excited about a Highlander with less cabin space?

  • avatar
    PanzerJaeger

    Ehh.. best they could do with the subject matter I guess.

    I agree with jconli1, though. It seems like they’d be going after families, not single artsy types.

  • avatar
    powdermonkey

    My wife and I test drove the Venza last week. She loved it. Compared to her previous top choices (Highlander, Murano) I think it’s an improvement. It’s still a jacked up station wagon (and I can’t get her to look a Saab or Volvo wagon) but with a lower center of gravity than a SUV, better handling and somewhat more stability, I’m willing to buy the Venza. The gas mileage sucks though. The 6 was fairly peppy, but I bet the 4 is a real dog. That car is heavy!

  • avatar
    stuki

    Dude. This art collector needs to fold down the rear seats and fit a big sculpture in the back, to sell this station wagon. I mean, not even inferiority complex ridden San Franciscan Euro pretenders buy station wagons for the design!

  • avatar
    AlphaWolf

    If you are overpriced, too heavy, and drink a lot of gasoline you might be a Venza.

  • avatar
    RobertSD

    I was thinking more bloated and awkward both inside and out. But, no, I don’t think I’m Venza.

    Toyota’s commercials weren’t as good as Audi’s or Hyundai’s (although frankly, I wasn’t thrilled by any of them).

    Their Tundra “changing everything,” driving through a ring of fire commercial was so 2007.

  • avatar
    ctoan

    RobertSD: Their Tundra “changing everything,” driving through a ring of fire commercial was so 2007.

    That’d be true if Dodge wasn’t running that sort of ad right now.

  • avatar
    shaker

    An esoteric Ford Flex – with less interior space…

    It won’t sell – the economy (or lack of) just isn’t there.

  • avatar
    jaydez

    Shaker:

    Yeah it will, unfortunately the lemmings will buy it because it’s a Toyota and they told us it’s the next big thing.

    I’d rather have a flex, hell, I’d take a Taurus X over this ugly thing.

  • avatar
    ponchoman49

    Toyotas commercials are as fat, bland and generic as there vehicles. It’s really sad that something like the Superbowl which purports to uphold American traditions and values had nothing but foreign car commerical sponsers. It irritated everybody at our party in fact. It’s amazing that for a company that is supposed to be so green and environmental that they now are more top heavy with trucks, SUVs and CUV’s compared to cars.

  • avatar

    ponchoman49 :

    I’m getting the feeling that you’re not a big fan of Toyota products. God knows I wouldn’t want to be in a room full of people watching one of the most exciting Superbowls in history who were agitated by a Toyota ad.

    How do you feel about Toyotas built right here in the US of A? And when did you first notice that Toyota made a lot of SUVs and “pretend” pickup trucks?

  • avatar
    Quentin

    The ad was pretty run-of-the-mill, but the car itself is very nice. I suppose the ad was just to make sure that people were aware the car existed, which, considering the households that the SB reaches, it probably did just that.

    The car itself, though, is fantastic, IMO. The I4 w/ AWD gets 28mpg. The front and rear interior space is great for adults with loads of leg room and reclining rear seats. It has 8.1″ of ground clearance. The cargo area is large and tall enough. The step in height isn’t high or low. The only major downside, IMO, is the cheap material on the top section of the dashboard. The face of the dash is nice with well thought out cubbies for ipods, phones, drinks, etc. It has an optional towing package so I can pick up a small utility trailer for my home improvement projects.

    My wife loves the car and it will likely be in our garage next year. The GTI and MINI will be kept as the fun cars. The Venza will be the comfort, utility car for longer trips, vacations, etc. It is the SUV for people that don’t like driving SUVs.

  • avatar
    JMII

    Ford called – they want their grill back.

  • avatar

    No I’m not confused.

    “you’ve been influenced by many, but defined by none”
    Translation: You’re quite weird and undefined, so we built an equally odd and ambiguous car.

  • avatar
    npbheights

    I heard people at the Super Bowl Party I was at say “Looks like every other SUV” when this ad played. Can’t say I disagree.

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