By on March 5, 2009

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47 Comments on “What’s Wrong With This Picture? The Very Model Of A Modern Major Automaker Edition...”


  • avatar
    BDB

    You can’t find any of them on a dealer lot? I think that’s what’s wrong.

  • avatar
    MBella

    What’s with the Maliccord?

  • avatar
    dwford

    When you tout your vaporware and hide your real product, that’s a problem.

    The only one of those that might actually represent the future of Chrysler is that 200C, if only for the styling and not the non-existent EV hardware.

  • avatar
    Jason

    They need some stink lines coming off of them to indicate horrific depreciation.

  • avatar
    danms6

    If that sedan was less blinged out and ditched the crease on the hood, it would sure be a looker.

    But for Chrysler’s sake, I hope the windows come tinted so nobody ever has to look inside.

  • avatar
    brickthick

    Isn’t that a lotis on the right?

  • avatar
    SherbornSean

    Let’s see,
    The first vehicle on the left is about to be a Tata.

    The second is a poorly engineered Mitsubishi.

    The third is Brooke Sheild’s VW.

    The fourth is an Altima in drag.

    The fifth is a Lotus.

    The ad is correct — this is the new world of car manufacturing — the world in which the US is absent.

  • avatar
    no_slushbox

    -There is a “Careers” section.

    -They mention that they have $1.6 billion to waste on sub-prime financing spend, without warning you that you may have to step back from your computer to avoid vomiting on it.

    -Unfortunately the Community Support link outlines the trivial support that Chrysler gives the community, not the multi-billion dollar support that the community gives Chrysler. Never forget opportunity costs, the billions thrown down the hole on Chrysler would fund a lot of community support or infrastructure.

    -All the future Chrysler products have mirrors, when Chrysler has previously promised indicated to the government that its future products won’t have mirrors.

    -Something horrible has been done to the Lotus Europa. By the way, total sales of Lotus based cars by a small start-up in silicon valley, >200, total sales of Lotus based electric cars by the third largest Detroit automaker, 0.

  • avatar
    walksatnight

    Why use that shade of green for the vehicles on a marketing page? Ghastly…..

  • avatar
    dgduris

    As we learned earlier in the week, if you show up with cold, hard, ‘merican currency you can’t buy any of these – even the ones not made of vapour – even if you wanted to.

  • avatar
    Mr. Sparky

    They need to replace the cars with an Edsel, a Studebaker, an Olds, and a Chrysler Sebring and tweak the copy to read “Envision A New World… The Future of Chrysler.”

    Dead Brands Walking…

  • avatar
    ARacer

    That Patriot. Oh, the horror.

  • avatar
    Kurt.

    Where’s the trucks? Do they still make trucks? Isn’t that the only thing that keeps them going (other than the taxpayer billions)?

    That would be “MY” rendition of the New Chrysler – with TRUCKS!

  • avatar
    thalter

    The 200C is not a bad looking ride. If the Sebring had looked like this (along with a better interior, powertrain, and reliability), it might have been more successful.

  • avatar
    gslippy

    No electric Challenger?

  • avatar
    br549

    “They need some stink lines coming off of them to indicate horrific depreciation.”

    I guess a Toyota FJ Land Cruiser would brighten things up…oh wait…its residual value falls below the Wrangler–as does everyone else’s SUVs.

    Consumer Reports is a fantastic source when one seeks worldview confirmation in one arena, not so handy in others.

  • avatar

    isn’t that a routan in the middle?

  • avatar
    mtypex

    Join their Highly Motivated Team!

    http://www.chryslerllc.com/en/about_us/careers/

  • avatar
    AWD-03

    thalter – So you’re basically saying if the Sebring were an entirely different vehicle it would be good?

    Couldn’t agree with you more!

  • avatar
    MBella

    AWD-03 “So you’re basically saying if the Sebring were an entirely different vehicle it would be good?

    Couldn’t agree with you more!”

    Car buyers agree too.

  • avatar
    GS650G

    Run from any company with a Viability Plan on it’s home page

  • avatar
    RetardedSparks

    It’s missing a Brooke Shields voice over:

    “Would you bring a child into a world that looks like this?”

  • avatar
    Ingvar

    They have a viability plan?

  • avatar
    bjcpdx

    You can even see the vapor floating above the cars…

  • avatar
    Balanced

    They mention “Innovation”

  • avatar
    Kurt.

    Question: Isn’t a 4 door Wrangler…just a Cherokee?

    :)

  • avatar
    no_slushbox

    Kurt.:

    More like a Defender 110 instead of a Defender 90. The Wrangler is a very impressive, although poorly powered, off road vehicle that has no US competition now that the Defender is gone.

    The Wrangler is the best off road vehicle that Jeep a partnership between Magna Steyr, Kuka Group and Hyundai (yes, that Hyundai) Mobis makes.

    http://www.magna.com/magna/en/investors/pressreleases/default.aspx?i=172

    http://www.kuka.com/

    http://www.mobis.co.kr/

  • avatar
    Axel

    According to Wikipedia the 200C EV will be RWD. That cannot be right.

    Of course, at this point they can claim that it will have an EV range of 800 miles and go 0-60 in 3.4 seconds and it wouldn’t really matter, because… well, you know.

  • avatar
    windswords

    No Journey in the ad? (I know, it’s just their EV projects). But here’s an interesting news item for all you Ford fans:

    The Dodge Journey continues to be more popular with consumers than the Ford Flex. In January, 3,092 new vehicle buyers went home with a Journey while the Flex brought in 2,459 customers. The Journey has now outsold the Flex every month since the Ford crossover went on sale last summer.

  • avatar
    windswords

    Somebody mentioned the trucks. Apparently the Ram is gaining market share. It’s a shrinking market, but in the face of new trucks from Ford and newish trucks from GM – not bad:

    Dodge Ram increases market share
    March 3rd, 2009 by Bill Cawthon
    While it still missed its February 2008 mark by 36.19 percent, the Dodge Ram pickup added 5.71 percent to its share of the market share by posting the smallest deficit of any full-size pickup sold in the U.S.

    In February 2008, the Ram came in with a 15.93 percent piece of the full-size pickup market; last month’s sales boosted that share to 21.64 percent. The Ford F-Series, Chevrolet Silverado, Chevrolet Avalanche and GMC Sierra all lost more than a percent of share each.

  • avatar
    SV

    That 200C looks nice. Almost makes me sad for Chrysler. Almost.

    windswords: I was surprised until I realized you were talking about the Flex, not the Edge…the Journey should be compared with the latter, or even with the Escape (which is smaller in size but closest in price).

  • avatar
    Bancho

    windswords :

    So Dodge sold more apples than Ford sold oranges?

    The Journey technically competes with the Edge, not the Flex, so the fact that more Journeys sold than Flex’s means little. The Journey is also quite a bit cheaper so I’m still having trouble being surprised.

  • avatar
    jkross22

    Well, since it’s a fiction marketing piece, where’s the Mr. Fusion that allows all of these vehicles to run on used cat litter, sour milk and switchgrass?

  • avatar
    James2

    When Chrysler goes out of business, Toyota should buy the 200C design for its new Camry (and maybe hire a few of its designers).

  • avatar
    BDB

    It also helps the Dodge Journey comes with at least $4-5k under the hood before you even get to the dealership, where it only gets cheaper.

    The Flex’s base price is $8k more than the base Jounrey before rebates, a whopping $11k more after Employee Pricing ++, and “customer cash”, etc.

  • avatar
    MidLifeCelica

    @Jason
    I had to bite my fingers to kill the mad laughter when I read “They need some stink lines coming off of them…”. I don’t want to stop checking TTAC at work, but comedy gold like that might make it necessary! There was a Simpson’s episode where someone drew a picture of Moe with stink lines coming off him…Chrysler is the Moe Sizlak of automakers.

  • avatar
    RNader

    Whats wrong with this picture!

    Why are they all not painted red?

    Where are the ribs in the hoods?

    Why no “in your face” cross-bar grills?

    This is an outrage!

  • avatar
    e36m3

    ‘Envision a new world’? I don’t need to envision a new world, Chrysler needed to do it, years ago! It’s not my lack of imagination/forethought that has put them in trouble.

  • avatar
    MrDot

    One of those cars is not like the others.

  • avatar
    Robert.Walter

    I didn’t think there was any situation in which the Lotus would look lame … I stand corrected.

  • avatar
    windswords

    Bancho,

    Yes they are not in the same class, but do you remember all the hoopla the Flex got? It was going to be THE hot thing. And the Journey? It got a “yawn”. Now look at ’em. If the problem with the Flex is that it’s not as iexpensive as the Journey then decontent it and lower the price. But that is NOT the problem with the Flex.

  • avatar
    don1967

    I agree that Jason should get Post of the Day, just for making me spray coffee through my nose.

    This promotional piece is such a pathetic combination of prepubescent doodles over junky products that “stink lines” pretty much sums up all that is missing.

  • avatar
    rudiger

    The Simpsons episode to which is being referred is the one where Moe converts his bar to a theme restaurant. A little girl shows a picture she’s drawn of Moe to him, to which he says, “Oh, geez, it’s got the stink lines and everything”.

    I’m not particularly proud that I know this.

    As to the 200C, it really is a shame that’s not how the current Sebring ended up. While everything else probably would have been just as bad, a pretty face can make up for a lot of faults.

    What’s ironic is that the 200C seems to have styling cues from the Cirrus. Maybe it was the natural styling evolution and direction Chrysler’s stylists had originally intended to take until Daimler got their paws into it and mucked it up with the Crossfire-inspired styling crap that eventually spat out today’s Sebring.

  • avatar

    Read April’s Consumer Reports car issue….it says Chrysler is the only car company that has declined in all areas, and none of their vehicles are on CR’s recommended list. Boy, that is pathetic. Stink lines indeed!

    John

  • avatar
    akear

    Without auto manufacturing what is left for the US to do. I guess we are still competitive in aviation. However, our space program is going to the dogs. After the shuttle is retired the US won’t have a manned space program for 5 years.

    Everything is going to hell all at once!!!!

  • avatar
    wsn

    akear :
    March 6th, 2009 at 9:58 am

    Without auto manufacturing what is left for the US to do. I guess we are still competitive in aviation. However, our space program is going to the dogs. After the shuttle is retired the US won’t have a manned space program for 5 years.

    Nothing wrong with that. If old industries do not diminish, then new ones won’t emerge.

    If the US government tried to bailout every job possible from the start, 90% of Americans are probably still farming by now, and the US wouldn’t be the birth place of electronics, airplane, computer, Internet, etc.

  • avatar
    Accords

    Hmmm ENVI.

    Id like to know how many hours of wrangling it took to get that name approved..

    That is just a pathetic excuse for fuel efficiency.

    Just put them down.. stop trying to take care of it.

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