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Voice-over translation (per saabsunited.com) after the jump.
We have always been willful and stubborn, thought the other way around, and thought in new ways. We did it with turbo and BioPower. Now, we are doing it with aerodynamics, electrical engineering, and other things that make the car more fun to drive and better for the environment. That is how we have written our history. That is how we create our future.
Translation, per TTAC’s Swedish branch:
Please buy us . . . someone. Anyone? Bueller? We’re at least the second most Scandinavian brand currently seeking a buyer!
5 Comments on “Too Bad “Soothing” And “Convincing” Aren’t Synonyms...”
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it’s one of those ads that makes me think “who are they kidding?”
especially moreso since they no doubt paid saatchis or one of those agencies to come up with the most glossy and patronising way to spin a dire situation
pass me the rose tinted glasses
what about Zenvo?
Editorial fail. The ad does not convey any false messages – everything stated is based on facts.
Let’s all have fun bashing Saab while we can, eh? Sounds like an easy plan to me.
The montecarlo 3 cylinder 2 stroke motor was a thing of beauty with those triple solexs.
what facts exactly?
how are they gonna ‘create a future’?
to be fair one must level the same criticism of GM and Chrysler