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But still can’t touch the domestics. An Edmunds press release (via Business Wire) reveals current incentive levels for the major automakers in the American market. According to Edmunds’ analysis, “premium sport cars had the highest average incentives, $6,865 per vehicle sold, followed by large SUVs at $4,267. Subcompact cars had the lowest average incentives per vehicle sold, $1,096, followed by compact cars at $2,117.”
| Automaker | May 2009 | April 2009 | May 2008 | |||
| Chrysler Group (Chrysler, Dodge, Jeep) | $4,159 | $4,383 | $3,630 | |||
| Ford (Ford, Lincoln, Mercury, Volvo) | $3,570 | $3,618 | $3,190 | |||
| General Motors (Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab, Saturn) | $3,783 | $4,107 | $3,309 | |||
| Honda (Acura, Honda) | $1,626* | $1,480 | $1,145 | |||
| Hyundai (Hyundai, Kia) | $2,894 | $3,427 | $1,973 | |||
| Nissan (Infiniti, Nissan) | $2,790* | $2,767 | $1,989 | |||
| Toyota (Lexus, Scion, Toyota) | $1,755 | $1,634 | $1,034 | |||
| Industry Average | $2,946 | $3,057 | $2,324 | |||
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* Denotes a record |
13 Comments on “Honda, Nissan Incentives Reach Record Highs...”
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Interesting to see that the three domestics all reduced their average incentive from the prior month. Another sign the recession may have run out of steam.
If you look to buy a Ram Mega Cab get ready to get $10k in rebates.
You also have to add into account the % of sales that go to fleets to get a better gauge as to MFGR profitability. You’ll see that the D1 and CH11 2 are still the biggest addicts of rental/fleets with Toyota very high on that list too – I’m starting to see more Camry’s, Corollas, Yarii (pl?) than even Korean or domestic cars. Oh what a rental car feeling!
5k incentive on EX35!
Three tiers continue to characterize the US automotive marketplace. Toyota and Honda in the top tier, Nissan and Hyundai in the second tier, everyone else at the bottom.
Notice that Honda’s all time record is stil lower than every other maker on that list… Hmmm….
For the past half year, Acura Canada has $8000 off MDX, so a base model would cost $44k Canadian dollar. As a result, they are everywhere on the streets now.
I bought a Legacy sedan when it’s $4k off. In comparison an Accord only has $2k off.
“I bought a Legacy sedan when it’s $4k off.”
I didn’t think that Subaru was putting any money on the hood, considering their sales have been pretty solid. I wish I could get 4k off on a WRX.
“Interesting to see that the three domestics all reduced their average incentive from the prior month. Another sign the recession may have run out of steam.”
I don’t think this indicates that whatsoever.
They’re just reporting manufacture incentives. This does not count the dealer incentives which even for imports can and is quite high.
A coworker is buying a Pilot, $5000 off MSRP
I didn’t think that Subaru was putting any money on the hood,
There’s probably money going to the dealers because even though there aren’t any direct-to-buyer cash incentives at the moment, Legacys can be had for $4K under MSRP ($5K off Outbacks). Most likely because the 2010s are about to show up at dealers very soon.
They’re just reporting manufacture incentives. This does not count the dealer incentives which even for imports can and is quite high.
Your statement is incorrect. Per Edmunds:
Edmunds.com’s monthly True Cost of Incentives (TCISM) report takes into account all automakers’ various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers.
Domestic (and Hyundai) incentives are substantially above those of Toyota and Honda, no doubt about it.
I don’t think this indicates that whatsoever.
You are 100% certain about your prognostication powers? You must be very wealthy.