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By
Edward Niedermeyer on July 9, 2009

But if you can’t afford it, would you like to look at some attractive lease offers?
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Sorry, that car looks a bit “Rubinesque”. The light agility of a Lotus keeps me hard.
On second thought, the Lotus would wear me out and still be wanting more. The BMW may not be my ideal, but at least we have a chance of being satisfied at the same time.
mmmh, GM kinda knew what they were doing. They didn’t need to run the ad, it was viral the moment the PR people thought of it. No precious tax dollar is spent in obvious vain.
Ewww…. a beemersexual….
If I have a “thing” for Maserati sedans, does that make me a Biturbosexual?
@BuzzDog Yes it does, but only because you capitolized the b.
I also can’t stand the high beltline trend. Funny you brought up the Matrix, because coming out to my car today I noticed one, and couldn’t help but think to myself how hidious it looked with it’s high swooping beltline. The proportions of these high beltline vehicles look terrible unless you put ridiculously large rims on them. And to add insult to this perticular Matrix, parked near by was a perfeclty proportioned previous generation Jetta.
The high beltline is why I find the new Camaro hideous as well. Completely agree with Niedermeyer.
GM made the right decision to pull out of the Gay Days at the Movies and shouldn’t have gotten involved in this in the first place. It may be news to some however many Americans do not approve of the lifestyle or companies supporting it, especially when public funds are being used to back the company.
It’s not an issue of prejudice as Niedermeyer claims, rather it is in a company’s interest to stay as neutral as possible in their marketing efforts unless their demographics is mainly one group of people.
High beltlines, combined with thicker A- and C-pillars to meet rollover standards, are making it nigh impossible to see out of vehicles these days. The pillar thickness I can understand, but are the high beltlines there for side-impact protection…or is its purpose just to achieve some sort of “look?”
Looking back at the recent editorial on Tom McCahill, ol’ Uncle Tom used to always comment on his ability to see all four corners of a car from the driver’s seat. If (or rather, when) stronger roof-strength standards come to pass, good luck in being able to see out of a vehicle at all…
But the Chrysler 300 (and probably others) have high beltlines and they sell well. So we have to copy this…don’t we?
Ad is completely appropriate as a two bagger needs to be covered up to maintain oil pressure.
You know, the thing is, the BMW will probably “put out” more and require less maintenance than most girls. Make sure to change the oil every once in awhile. Ah, it’s a material world. And he is a material… man?
AWD takes away the fun of driving a Mini, Mr. Farago?
How so? WRXs are fun, and they have AWD.
Not to be snarky and/or judgmental, but I think he’d be more turned on by a mirror.
@ Airhen
In advertising, I would think, neutrality=forgettable.
nice ‘drag’ queen