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The AP reports that GM design chief Ed Welburn is heading a group studying name and logo changes for the General. What, like “Precision Motors“? “Changing the background of the familiar square blue-and-white GM logo has been discussed,” according to the AP’s anonymous sources, but nothing has been decided yet. The same anonymous sources do indicate, however, that “the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.” And remind consumers, no doubt, that GM is fully committed to covering up fundamental problems with quick, cosmetic fixes. Now more than ever.
29 Comments on “GM Eyes The Ultimate Greenwash...”
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Why not make it round and pink so they can go FFFf…
no article on the XJ leaked pictures? i want to see the comments…
This is one of the more moronic things I’ve heard recently.
1.) GM is not a car brand. It’s a holding company. There are no “GM” cars.
2.) Changing a logo is cheap. But exchanging it everywhere in the world costs gadzillions. Does GM have the money for such insanity?
3.) If you change the base color of a logo, you create customer confusion. It’s a part of your identity, just like the color of your skin. You never ever do that. Change the color, and you might as well throw the whole logo away.
GM has more pressing issues than their logo.
GM must be run by total amateurs. That’s one of the issues.
“but nothing has been decided yet”
Says it all to me.
New GM=Old GM
Bunter
I’d propose their new logo be a block “CM” for “ClusterF@#$% Motors”.
By the way, wasn’t it Fritz himself who argued against changing the company name due to the cost involved? Idiots………
And the introduction of the new logo will be pushed back 18 months from its original target date, will cost 10% more than targetted, and weigh an additional 300 lbs as planned.
GM may be the best of the logos from the North American manufacturers.
The logos of the imports have been simple, recognizable and in the age of import car quality they have come to represent progress.
My favorite is the winged Chrysler logo. They guy who made it got paid by the width. As a bonus he got paid to make it as complex as possible.
North American logos have come to represent everything that is wrong with their cars. They should be changed as soon as the companies are out of bankruptcy protection. If it happens before that the legacy of Chapter 11 will follow the logos.
more focused on fuel efficiency
Because the Vega and Aveo were and are not focused on fuel efficiency? Instead of focusing on fuel efficiency, why not focus on building cars and light trucks that are fun to drive, reliable, and, oh by the way, are fuel efficient
They should keep GM as it goes well with being Government Motors. But who cares on whatever it costs when the taxpayers are funding it? It’s called nationalization.
GM, save the money (my tax money) you were going to use for this green paint scheme, and instead use the funds to provide a real 10 year 100k warranty for your cars.
That will move more metal than anything else you come up with.
…..ditto to everything Bertel Schmitt said …. Times 10!
He said what I was thinking though much more succinctly.
His comments sum it up and should be surgically implanted into the heads of the good people at the top of the RenCen with the (apparently) tiny minds and really big offices…..
GM is not a car brand. …There are no “GM” cars.
Changing a logo is cheap. …changing it everywhere in the world costs zillions.
Changing the color of a logo creates customer confusion.
GM has more pressing issues than logos.
…but this isn’t surprising as these are the same folks that a few years ago began putting small GM badges on the fenders of their vehicles….trying to make GM the brand. They succeeded in wasting money and to the extent that anyone noticed, created confusion.
The background color should be red (as in red ink, government control of private industry, and angry tax payers).
As an individual who has indirect ties to GM, when I saw this brilliant idea on the news last night I literally started laughing and then that turned into crying.
How about actually making some green for real (as in a profit). Now that would be something.
Utterly, completely, moronic, but completely in keeping with their current way of thinking. Gawd, these people are clueless. I’m with motorcity, I didn’t know whether to life or cry; so I just sat here slowly shaking my head.
Since most people don’t want ‘green’, such a change will hasten their demise – almost as quickly as the Volt.
I predict that the changes to the GM logo will be less noticeable than the so-called changes to the Detroit Lions logo. Bubbles barely changed.
The changes will probably be so small that while the logo designer’s will be swelling with pride as to all of the great changes they made yet the average man-on-the-street will not even notice. Nor care. As mentioned above it will cost tens of millions to make that change just on paper goods alone. If they decide to change physical signage such as signs outside of plants and such, all bets are off as to cost and quite frankly our billions in loans shouldn’t be going towards that-put the money in the products.
If they decide to change physical signage such as signs outside of plants and such, all bets are off as to cost ….
That’s pocket change compared to what it costs to change the signage at all the dealers around the world. If I recall right, despite “GM” not being a car brand, there is a lot of GM signage in each GM dealer. I’ve gone through two signage changes for another car company, and I can tell you, it costs A LOT.
Yes, Bertel, but they can make the dealers pay for that!
Whic h makes it even more reprehensible.
The more things change the more they remain the same. Once more GM will place form before substance. What got GM into this mess in the first place was their belief that appearances are everything and actual performance is not necessary. Like the Wizard of Oz they are hoping no one will look behind the curtain.
Yep, GM ought to listen to Bertel. The only change I’d make is to hang black crepe around their logo on the RenCen.
TaurusGT500: “these are the same folks that a few years ago began putting small GM badges on the fenders of their vehicles”
Which was copying Chrysler’s example with the little pentastar emblems on the lower front fender, just in case someone didn’t know a Chrysler was made by Chrysler.
GSP: “North American logos have come to represent everything that is wrong with their cars. They should be changed as soon as the companies are out of bankruptcy protection.”
The Chrysler “winged” logo is handsome, and the center pays respect to the logo of eighty years ago…when Chrysler stood for fine engineering and craftsmanship. So it’s fine with me. GM’s logo is irrelevant to the marketplace, so there is no need to waste money changing it. The task at hand is to restore the luster of the Bow Tie, etc.
You mentioned “out of bankruptcy” so apparently you didn’t mean to include Ford. In any event, the Ford script logo is one of the best-known corporate symbols in the world. It’s historic in that it is the handwriting of C. H. Wills, principal designer of the Model T. Would Coke throw away their script logo?
GM logo with words underneath it “Mark Of Excellence” was on our 70’s Buick seatbelt buckles. Haven’t seen it since then. Gee…I wonder why?
As for the new color, I vote for flat back background with black letters.
The GM logo always seemed a curse to me…. As Bertel points out GM is a holding company, and the GM logo just serves to remind me that a Pontiac and a Chevy and a Buick are all just mass-produced factory-output variations of the same thing.
Just machine-glop cars; variations of the same crap like Turkey, Chicken, and Beef TV Dinners.
Changing the color of the logo won’t change that perception.
This isn’t just rearranging deck chairs on the Titanic, it’s rearranging deck chairs in the Titanic’s life boats.
“Going green” on the logo is not the answer, in anyone’s mind but the government’s. The people who might buy GM’s products are sick of the government shoving green down their throats.
They should change the “GM” in the logo to “HONDA.”
And they’d have to change the logo on all the dealer signs, too.
BTW, did you know that the GM logo on the sign can be made to spin slowly? Might even be a standard feature. I thought the age of spinning signs ended years ago…
Bertel, you said GM should not change the colour of the logo, because it is like changing the colour of one’s skin. Well, if Michael Jackson could do it…Seriously, though, changing the colour of the corporate logo is focussing on the wrong thing, in fact that logo is the least of their problems.