Hyundai has announced that its Equus luxury flagship is headed stateside in “late 2010.” The New York Times seems to believe that the Equus “is not likely to be called the Equus,” when it arrives. Google the name without “Hyundai” to find out why. So does the rush to market mean Hyundai has abandoned plans for a Genesis-based brand spin-off adventure? Let’s hope so. This is no stretched Azera (it’s a stretched Genesis), but it’s said to be priced starting “under $60K.” Which means Cadillac’s 2012 XTS “flagship” won’t even be a “Hyundai fighter.” How the world changes.
Find Reviews by Make:
Latest auto news, reviews, editorials, and podcasts
General Motors has always been long on talk about the future. The company that invented concept cars and pioneered planned obsolescence has always kept consumers focused on the next big thing(s), and that tradition is ever more important now that GM is a publicly-owned entity. Future products are the justification for current investments and subsidies, and GM knows it. Though details are sparse and largely sifted out of the murk of PR leaks, teases and hearsay, a picture of post-IPO GM’s 2012 lineup is beginning to form. The success of these vehicles depends on a number of difficult-to-predict factors, but assuming fairly conservative projections (steady increases in US economic growth, auto sales and gas prices), it’s not too hard to tease out a few early conclusions on GM’s strategy. So let’s hop in the time machine and set the dial for the Fall of 2011.
Nothing like a well-run long-distance fuel economy comparison to cut through the hype and exaggerations. Edmunds took the 2010 Prius, 2010 Insight, 2009 Jetta TDI, 2010 Fusion Hybrid, and a 2009 Mini Cooper on a carefully-controlled outing from L.A. to Las Vegas and back, including back roads with steep grades through Death Valley one way; 200 miles of tedious city driving in Sin City; and I-15 back to L.A. The results shouldn’t be very controversial, since they’re reasonably close to EPA numbers. But TDI fanatics swear the EPA tests undercount diesels. Not according to this test. Here’s the skinny:
Holy shit, another GM website? I swear I’ve lost track of GM’s online PR blitz—and I do this for a living. Let’s see . . . GM, GMfactsandfiction, GMeuropefactsandfiction, The Lab, GMreinvention, GM-volt, tellfritz, Fastlane, GMblogs (both YouTube and Twitter), four new eBay California partner sites, and I’m sure there’s more. Well, there’s at least one more: Chevroletvoltage.com. And on this august (August?) website, GM Marketing Maven Maximum Bob Lutz is busy defending GM’s decision to announce that the Volt will get 230 mpg in city driving—deploying his usual combination of condescension, cheerleading, willful ignorance and prevarication.
Well, I knew it was only a matter of time. Down in the furthest recesses of a new car dealer’s lot, I saw a line of vehicles with windshields covered in chalk. They all said the same thing: “C.A.R.S. Impound from K.O. Towing Company bought July.” There was a Ford Explorer, an Isuzu Rodeo, a purply swirly conversion van, and about 30 other bastard orphans. They were forsaken by their prior owners. Some voluntarily. Others perhaps on the influence of drug-laden stupidity. Then the real surprise came out . . .
After our post on the “1000-DAY BIG THREE PLAN” to save the domestic automakers, TTAC commentators have been wondering about the man behind the website supportthebigthree.com. I’ve just got off the blower with site founder Sid Taylor who, it turns out, is the CEO of an automotive supplier named Set Enterprises. Scanning the site, it turns out the campaigner who would have Americans buy only Chrysler, Ford and GM products has a contract with Toyota. When asked about the apparent contradiction, Mr. Turner said the money involved is so small as to render the contract meaningless. “If I didn’t have Toyota it wouldn’t have any impact on my business.” Besides . . .
Regular readers will recall that this site’s denizens helped radio personality, car dealer and fellow commentator John Wolfe name his new CBS radio show. In exchange, Wolfe promised that he’d give me a guest shot. And . . . he’s given us permission to rip this glossary of dealer jargon from his “Real Deal” website. While you peruse the perfidy, I’m thinking turnabout is fair play. How about TTAC’s Best and Brightest invent some of its own terms for what car dealers do to us? Yeah, yeah, some dealers, not all dealers. Suggestions below please.
You may recall that President Obama has appointed a “Pay Czar” to “review” the compensation packages enjoyed by executives working for companies suckling on the TARP-shaped teat. As Bloomberg reports, “Feinberg, the Obama administration’s ‘special master’ on executive pay, is due to receive compensation proposals by tomorrow from Citigroup Inc., American International Group Inc., Chrysler LLC, Chrysler Financial Corp., Bank of America, GMAC LLC and General Motors Corp. The companies must tell him how they plan to pay the 25 top-earning employees. Feinberg will rule on the plans within 60 days after they’re completed . . . In a second phase, Feinberg will decide on pay packages for the next 75 highest-paid employees at the companies.” In anticipation of the gravy train pulling into the station, Chrysler said “it will adhere to the requirements outlined in its $12 billion U.S. government bailout”—presumably as long as they don’t apply to their new Italian employees (wink wink). “GM, the recipient of $65 billion in U.S. aid, said today that it has submitted its proposals. It doesn’t plan to make the submission public.” Looks like GM CEO Fritz Henderson had his fingers crossed when he promised—under oath before the Senate—that the nationalized automaker would be transparent to taxpayers. Huh.
Puralotor filters are OK, I guess. I’ll defer to our Best and Brightest on that score. The company’s claims don’t seem particularly boastful—“Purolator filtration products provide high quality performance for everyday driving”—or, let’s face it, exciting. And so the company’s ad agency has convinced their client to take a walk on the weird side. “Keep it Pure” is a series of vignettes that thinks outside the bun—although it’s less Dada then da-da-da-da. Anyway, when the ad folks offered us otherwise restricted access to some of these, uh, pronouncements, I said “damn, did I forget to put that up?” Actually, before that, I said, “This campaign was born for our Whiskey Tango Foxtrot” category. Or vice versa. While we await our TTAC-exclusive ’round three “Keep it Pure” moment, here’s one from Purolator’s YouTube channel. I bet you can’t wait for the next installment. In a strange sort of way, neither can I. Despite Mel’s antagonism, despite Detroit’s nationalization, don’t you just love corporate America?
TTAC Commentator eggsalad writes:
In the 1950’s, everyone smoked. Car manufacturers installed electric cigarette lighters in every car. Not long after, a Very Smart Person took advantage of this universality and designed the Cigarette Lighter Plug. It was a brilliant way to get 12 volt power to all manner of accessories, from CB radios to cell phone chargers. Then folks stopped smoking. So many that car manufacturers eliminated the cigarette lighter as standard equipment. Some now offer an “ashtray delete” option. As drivers have all manner of accessories—GPS, radar detectors, Zunes, Nintendo DS, etc.—that the lighter socket itself remains. Now it’s just called a “power outlet.” Problem is, the 12 volt power outlet and its corresponding plug are absurdly large for their current functionality.
TTAC Commentator JG sent us this link, and the following thought for the day:
I was thinking that the government should really be censoring these videos. If they can stand the test of time, in 50 years people will watch the videos and it will seem remarkable how utterly stupid some people are at this time. You probably don’t have time to watch this, but my favorite lines are @ 2:10: “Whatever dumbass traded this in probably bought a piece of shit that’s far worse than this thing . . . some Kia or some crap . . . such a waste.”
Sokhom writes:
I’m in the Army and I’ve moved to Korea for at least two years. I have a 2000 Honda S2000 that I left with my father in law in his garage. I’ve read advice from S2000 forums about slightly jacking up the car to “unspring” the suspension to spraying something into the cylinders to keep the piston rings from drying. There’s also a debate about whether it’s good to crank the car every so often or not. What is a guy to do?
The state of Arizona began deploying speed cameras on freeways last year for the stated purpose of slowing drivers. Scottsdale was the first jurisdiction in the state to use such cameras and issued $17 million worth of automated freeway tickets before the state took over the program. The city paid a local professor $75,000 to create a study to show that drivers had slowed. An expert in radar technology produced a report last month insisting that is not the case.
While General Motors has downsized physically and financially, the nationalized American automaker still suffers from a monumental mental disorder. Today’s F5 PR tornado made that point pellucid. In fact, it’s hard to know where to begin the diagnosis. We might as well start with the “big news” on the vehicle destined to become GM’s Edsel. The General would have you believe that the Chevrolet Volt will achieve 230 miles per gallon in city driving. Yes, well, the Volt is supposed to surmount the first forty-miles on battery power alone. So I make that . . . zero miles per gallon; you know; as it’s not using any liquid fuel. Hey! Anyone remember [former] Car Czar Bob Lutz’s hand-wringing re: the Volt’s gas supply fouling because owners would never use the internal combustion engine? Like that. Quick question: what drugs are these guys on? More accurately, why aren’t they taking their meds?
“EPA has not tested a Chevy Volt and therefore cannot confirm the fuel economy values claimed by GM. EPA does applaud GM’s commitment to designing and building the car of the future—an American-made car that will save families money, significantly reduce our dependence on foreign oil and create good-paying American jobs. We’re proud to see American companies and American workers leading the world in the clean energy innovations that will shape the 21st century economy.”
Recent Comments