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That’s Porsche-sha. And how hard is it to say VW? Jeez.
15 Comments on “Ask the Best and Brightest: Who Says Branding Isn’t Everything?...”
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Don’t laugh, that kid will be doing your job in 20 years Robert!
When he forgot Oldsmobile, I instinctively said out loud “That’s OK kid, we’ve all forgotten that one already.”
When I saw RF’s comment I thought of the Julie Brown tune “Cause I’m Blonde” from Earth Girls Are Easy…
“I can’t spell VW but I’ve got a Porsche! ‘Cause I’m Blonde, yeah yeah yeah!”
–chuck
Yea, my father would put me on his lap in the car when i was 4 and I would call out all the cars on the highway by name. I’ve been cursed in the car business for 34+ years now. Poor kid. That I believe is child abuse.
also is the correct pronunciation high-un-day or hun-day on Hyundai. the prior pronunciation drives me crazy.
also is the correct pronunciation high-un-day or hun-day on Hyundai.
Neither is exactly correct. A little closer would be “hyun-day.” That “y” sound is supposed to be there before the “u” sound, like occurs after certain consonants in English but not “h.” Like “beautiful,” “cute,” “mute,” and “pure.” (More consonants for some people; many Southerners and British pronounce “tune” and “toon,” “lute” and “loot,” and “dew” and “do” differently.)
The Koreans themselves seem to be most interested in getting the “-day” part correct, which is somewhat interesting considering that the Chinese (and Japanese) pronunciation of the Chinese characters that are the original origin of the name is “-dai” (“-die”).
High- un- die- yay :)
The origiinal ads when the Hyundai was introduced in the 80s used to tell the reader or viewer: “Hyundai. [Like Sunday]”.
My impression (based on having worked with a native Korean speaker for a couple of years) is that it should be h-yoon-die. With the “oo” pronounced more like book than moon. The standard transliteration for Korean uses “ae” for the “ay” sound in English (an example is Daewoo).
I kind of recall when Hyundai was introduced in the U.S. reading that the Marketing types decided on the rhymes-with-Sunday pronunciation to make it easier for Americans to get their tongues around.
My now-17 yr old son used to be able to do this at this kid’s age. He learned to ID logos on the backs of cars that we were following. I learned which cars had done a good job over the years with a logo and which had not.
I taught him the Ford and Chevy logos first, and he started picking up from there.
CyCarConsulting – there may be hope. My kid moved on to animals then to sports, and could not care less about this web site, so perhaps the kid in the video may move on to a normal life (unlike the rest of us here.)
But this isn’t branding, it’s just logos. What does the bowtie really stand for – aside from Chevy?
I agree with Dynamic88. the bowtie stands for “chevy” but the “chevy” I learned in the late ’50s and loved through the mid to late ’60s and the “chevy” of the ’00s have nothing in common.
The kid is a riot. But kids that age can pick up anything. If I had a kid that age, I’d teach them anatomy so they’d have an easy time when they got to medical school.
The point of the name hyundai (which I’ve always hated) is that the consonants, and vowel placements are identical to those in Honda.
While we’re on Korean names, “Elantra” sounds to me like the sound of shifting squeaky gears in a large truck. “Azera” is just plain dissonant, and otherwise meaningless. Its as if they used a lousy algorithm to come up with names for their exports to the US. (It didn’t matter–the price, and later, the reliability was right.)
Back in the day when I started to see Civics, Accords, Corollas and such, those names sound weird to me, as I was used to good old American names like LeSabre, Electra, Monterey, Capri, and Belvedere. And going back even further, don’t forget the Studebaker Champion, Commander, and (yes) Dictator.
My eldest son just gradeated from law school. He started talking about 3 months, as soon as he could hold his head up. By 4 months, we, and that was part of it, the 2 on one stuff, he was giving us logical arguments to do things his way.
Little ones amaze me with how fast they can absorb and assimilate stuff. Try not to warp them too much.
BRAVO BRAVO BRAVO!!!!
Gets ALL THREE French automakers names correct (Peugeot, Renault AND Citroen).. COMPLETE WITH ACCENT! Something 40-60yr old Americans cant pronounce!
Smart kid.. EVEN NAILS HAG-U-ARE!
He even forgot about Olds.. which many have already forgotten.
I only wish he’d put the word bankrupt / govment motors moniker in with both Chevy or Chrysler names…
I can only hope to mold my demon spawn after that..
Can only hope!
BRAVO!!!
No biggie. I taught my youngest son the logos as well (his first word was not “dada” or “mama” but “car”, I kid you not). He knew all the logos by the time he was 4 (he just had his 7th birthday). The only reason it took so long was because we used to look at actual cars to do it. We would walk the parking lots while waiting for a table for dinner to kill time and he would name all the manufacturers. The only ones he had trouble with were Mazda (two different logos) and Mitsu.