By on September 2, 2009

The voice says Germanic been-there-done-that authority. The use of phrases like “sportif” and “bella macchina” say classic Italian flair. Meanwhile, the shirt, hair and necklace say “woah, brah, let’s hop in the Italia and score some babes.” If there’s a better encapsulation of Ferrari’s internationally recognizable combination of heritage, racing wonkery and nouveau riche gauche I have yet to witness it.

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7 Comments on “Schumi Schills for Culturally Confused Italia...”


  • avatar
    TonyJZX

    there’s a lot of GM style zero information here

    ‘brakes better than ever’

    ‘acceleration that is something special’

    completely meaningless

    but it’s worth it to see Schumacher with a silly spiky buzzcut and the shirt and necklace that i’m sure works wonders at german gay bars (not implying mr. 7 times drivers’ champion is gay)

  • avatar
    dgduris

    That Schumi. He looks like one wild and crazy dude! I am sure that horn necklace thing will help him meet some American foxes.

  • avatar
    RetardedSparks

    Every picture I’ve ever seen of Schui in street clothes he’s dressed like that, or worse.

    There was no Italian costume department at work here – that’s all him!

  • avatar
    dolo54

    Ironically that is the style for both polish clubs and jersey clubs. Although in all fairness, European t-shirts come 2 sizes smaller than American. That’s a European XXXL right there.

  • avatar
    Ronman

    Wow, i never thought this guy can look so cheesy, and speak like such a TWAT. WTF? this is a 7 time F1 champ and he dares to describe the brakes as something i have never experienced before?

    the brakes on a Chevy Cobalt are nothing like i’ve ever experienced before, that doesn’t mean they are good.

    and his shirt, oh my god!!!!

    well at least the car is cool

  • avatar
    ThorS

    Oh…oh! This is NOT a comedian impersonating Schumi?? It’ s actually mr. 7 times f1 champ in persona???

    Jokes aside – this car is probably FANTASTIC! As most Ferraris of late. Trouble is – hardly anyone will experience that, most can either not afford the car, or the ones who can, can’t drive it properly.

    Too bad Ferrari’s become such pratmobiles – when they finally got their cars right. Oh well, can’t win every battle…

    As for Schumi…just because he’s a 7 times F1 meister, it doesn’t make him a cool guy. Just one hell of a driver.

  • avatar
    John R

    Looks like Schumi is also shilling for International Male, blech…

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