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4 Comments on “Speaking of Static Discharge . . . Audi’s Viral Campaign for New EV...”
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So, if I get this particular piece of viral marketing correctly, the point is that getting too close to an Audi will get you zapped?
Yes… it’s part of their campaign to remind people that electric cars are for idiots. Look, electricity zaps you, you electric lawnmower will try to kill you by dragging you in front of anonymously restyled SUVs, etc, etc.
They are drawing a line in the sand, and the EV vs. Diesel war will find another battleground in the blogosphere.
I don’t actually see anything that says Audi here. But I don’t think Audi should make negative references to electricity until they tame their own power windows, climate controls, and other gremlins.