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The first number are in, and Ford has posted a 3% increase over last year’s miserable October results. Year to date, Ford is still down 21%. But the good news is that Ford has posted increases in three of the last four months. Taurus more than doubled and deliveries to retail customers almost tripled from year-earlier levels. Fusion was up 24 percent, and the Lincoln MKZ sedan increased 27 percent. More details later…
16 Comments on “Ford Sales up 3% in October; Taurus triples retail sales...”
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Not to nitpick, but 28 selling days in 2009…only 27 in 2008. Technically, Ford was off 1%. So they have only shown increases in 2 of 4 months, and one of those was the artificial CFC month.
I am not surprised at the Taurus’ sales increasing. I test drove one recently and it really is a nice, large-sedan.
Of course, I will be accused of jumping on the Ford bandwagon for having said this.
At the risk of sounding too critical, I’m having some difficulties in following the TTAC Ford narrative here. How does this
https://www.thetruthaboutcars.com/ford-death-watch-47-taurus-taurus-taurus/
and this
https://www.thetruthaboutcars.com/ford-death-watch-49-gypsies-tramps-and-thieves/
fit in with a billion dollar profit, an increase in sales and a three fold increase in Taurus sales?
I am plesantly surprised… Taurus is NOT a C4C car. Which means Ford has at least one positive sales figure that appears to be sustainable.
After years of knocking on “Fix Or Repair Daily”, I’m starting to come around. Don’t own one yet, but may actually consider the brand next time around.
The stats say the new Taurus is selling well. But I’m not seeing it in the number of owners signing up to participate in TrueDelta’s Car Reliability Survey. Just three owners so far.
We observed a much stronger response from owners of the 2005 Five Hundred and the 2008 Taurus when those cars were introduced.
Usually when a new car excites car buyers, they go online to talk about it, and then read about our survey and sign up. Somehow this isn’t happening with the 2010 Taurus.
Is the median age somehow older than it was for even the 2005 Five Hundred and 2008 Taurus?
I’ve looked at several Taurus on the lots and i think they are very impressive. So much that Ford even took the rebates off last month. Imagine that….sales up almost triple with no rebates. Way to go Ford.
statik, I know I am missing something, but were there not 4 Sundays in October of ’09? Wouldn’t that mean there were 27 selling days. Help me understand your claim (and I know I will feel stoopid when you show me what I missed).
Ford can thank us. We traded our furrin’ job in on an Edge. First new NA car ever.
I am noticing quite a few new Tauruses (?) running around my hometown.
// Tauruses (?) //
Taurii?
I, for one, am glad to see the Taurus doing well.
While I was upset that the sticker on these cars had climbed so high, I felt that it was a much better car than any other car in it’s price class. I really, really like the car. Too bad I can’t afford it. And I doubt any SHO’s will be coming in from the rental fleets in a year.
Statik
Oct 2009 total Ford sales 119,072
Oct 2008 total Ford sales 114,969
You do the math, or at least a little research.
Ruckover/Juniper
I don’t make the rules, but it is what it is.
Total volume for the calendar month was higher, I did the research, and saw the raw numbers too…but there was also one more selling day, so sales did not improve by 3%…the selling month just happened to have a extra day.
I’m not particularly stressed about it, but it is of some interest. Just as fyi, Toyota and Honda always reported their monthly numbers on a days-adjusted basis…Detroit auto does not.
http://www.cnbc.com/id/33603990
This was YoY, not month over month.
Last year’s October sales were depression-like.
These are terrible numbers.
3% gain from ’09’s October crater is weak.
I like the Ford Taurus and I fell off the wagon years ago.
carguy :
November 3rd, 2009 at 2:01 pm
At the risk of sounding too critical, I’m having some difficulties in following the TTAC Ford narrative here. How does this
https://www.thetruthaboutcars.com/ford-death-watch-47-taurus-taurus-taurus/
and this
https://www.thetruthaboutcars.com/ford-death-watch-49-gypsies-tramps-and-thieves/
fit in with a billion dollar profit, an increase in sales and a three fold increase in Taurus sales?
It’s called “schadenfreude.” Editorials like that are less about actual analysis, and more about predicting failure and then patting oneself on the back for being such a smart guy when it happens.